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Machine, Platform, Crowd : Harnessing Our Digital Future - (Hardcover)

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McAfee, a research scientist, and Brynjolfsson, a management professor, identify three key aspects of the digital revolution that are changing the business world: the rapidly increasing and expanding capabilities of machines, the increase of platforms, and the emergence of the crowd. They show how these aspects are shifting emphasis from minds to machines, products to platforms, and the core to the crowd, due to recent technological changes, and how companies need to rethink the balance between each, as the second element in the pair has become more capable and powerful in recent years. They describe how new combinations of minds and machines are modifying the way businesses execute their processes, how pioneering companies are bringing together products and platforms to transform their offerings, and how the core and the crowd are impacting what organizations look like and how they work. Annotation ©2017 Ringgold, Inc., Portland, OR (

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