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Magnetic : The Art of Attracting Business (Hardcover) (Joe Calloway)
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Personal recommendations are the number one driver of purchasing decisions; your new revenue growth engine is based in your existing customers.Magnetic is about creating and executing a simple, powerful strategy that will get your customers to drive a steady stream of new customers to you through personal recommendations and positive word-of-mouth. The Customer Driven Growth Strategy derives much of its effectiveness from its simplicity, which enables everyone in the business to focus and execute with excellence. You begin byidentifying the three things that you want your customers to be saying about you. Next, you think through what the three things are that you should do every day, with every customer.
Businesses that adopt the Customer Driven Growth Strategy as their core business philosophy benefit from the incredible power that comes with simplicity and focus. When you focus on the three things that you must get right every day, you begin to be the best at what matters most, and that’s what gets more customers, increases sales, increases revenue, and grows the business.