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Making Money, Making Music : History and Core Concepts (Hardcover) (David Bruenger)

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About this item

"Making money, making music is an alternative music business text, providing an entrepreneurial toolbox, based on historical analysis, trends, and patterns in music enterprise. It begins by introducing core principles and processes and shows how to applythem adaptively to new contexts, so that students gain a deeper understanding not only of how things work in the music business, but why. By applying essential concepts to a variety of real-life situations, students improve their capacity to critically analyze, solve problems, and even predict where music and money will converge in a rapidly evolving culture and marketplace."--Provided by publisher.
Number of Pages: 291
Genre: Music
Format: Hardcover
Publisher: Univ of California Pr
Author: David Bruenger
Language: English
Street Date: September 6, 2016
TCIN: 51731935
UPC: 9780520292581
Item Number (DPCI): 248-30-2859
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