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Making Money, Making Music : History and Core Concepts (Paperback) (David Bruenger)
About this item
Making Money, Making Music is an alternative music business text that provides an entrepreneurial toolbox based on historical analysis, trends, and patterns in the music enterprise. Beginning by introducing core principles and processes and showing how to apply them adaptively to new contexts, it gives students a deeper understanding not only of how but why things work in the music business. By applying essential concepts to a variety of real-life situations, students improve their capacity to critically analyze and solve problems and to predict where music and money will converge in a rapidly evolving culture and marketplace.
Number of Pages: 260
Publisher: Univ of California Pr
Author: David Bruenger
Street Date: September 6, 2016
Item Number (DPCI): 248-30-2860
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