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Making of Consumer Culture in Modern Britain (Hardcover) (Peter Gurney)

Making of Consumer Culture in Modern Britain (Hardcover) (Peter Gurney) - image 1 of 1

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The author traces the making of consumer culture in Britain from the beginning of the 19th century to the end of the 20th, focusing on retail and shopping for everyday goods and the political, economic, and social factors involved. He describes the role of industrial advances in the mass production of more and cheaper goods up to 1870, new ways of selling and marketing them, the spread of branding, the increase in the number and size of shops and better advertising, changes in the representation of the consumer and the language of goods, and changes in the politics of consumption, then details changes in the late 19th century to after World War I, including the expansion of the mass market, more sophisticated and extended advertising, the emergence of department stores, and pressure on liberal consumerism and the hegemony of free trade by fair traders and socialists, imperial consumerism, and democratic consumerism. He ends with discussion of the remainder of the 20th century and trends like the consolidation and extension of the mass market for consumer goods produced by large multinational firms and sold by multiple shops and department stores, in the context of mass democratization, the spread of cheap luxuries, developments in leisure and entertainment, the abandonment of free trade and rise of imperial consumerism, and the role of neoliberalism and freedom of choice. Annotation ©2017 Ringgold, Inc., Portland, OR (protoview.com)
Number of Pages: 274
Genre: History, Business + Money Management
Format: Hardcover
Publisher: Bloomsbury USA Academic
Author: Peter Gurney
Language: English
Street Date: May 18, 2017
TCIN: 51822720
UPC: 9781441137210
Item Number (DPCI): 248-34-7856
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