about this item
Intended primarily for Managerial Economics courses, this text also provides practical content to current and aspiring industry professionals.
Economics is a powerful tool that can help managers to manage effectively. In Managerial Economics Jeffrey Perloff and James Brander use real-world issues and examples from actual markets to show future managers how economic principles can be used in business decisions.
In text examples and boxed mini-cases use actual data to illustrate how to use basic models. For example, to illustrate rivalry in oligopolistic markets, the authors look at rivalry between United and American Airlines and between Coke and Pepsi. Mini-case examples include why American Apparel is vertically integrated and why upscale manufacturers limit the number of designer hand-bags a customer is allowed to buy.
Note: This is the standalone book, if you want the book/access card order the ISBN below:
0134472551 / 9780134472553 Managerial Economics and Strategy Plus MyEconLab with Pearson eText -- Access Card Package 2/e
Package consists of:
0134167872 / 9780134167879 Managerial Economics and Strategy
013416976X / 9780134169767 MyEconLab with Pearson eText -- Access Card -- for Managerial Economics and Strategy
MyEconLab is not a self-paced technology and should only be purchased when required by an instructor.