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Managerial Economics : Applications, Strategies, and Tactics (Hardcover) (James R. McGuigan & R. Charles
About this item
Teach your students how to think analytically and make better decisions as future business leaders with MANAGERIAL ECONOMICS: APPLICATIONS, STRATEGIES AND TACTICS, 14E. This timely edition illustrates how today's effective managers apply economic theory and techniques to solve real-world everyday decision problems. The book's seasoned author team McGuigan/Moyer/Harris balances a solid foundation of traditional microeconomic theory with extensive exploration of the latest analytical tools in managerial economics. Students master game-theoretic tactics, information economics, and organizational architecture.
Number of Pages: 689
Genre: Business + Money Management
Publisher: Cengage Learning
Author: James R. McGuigan & R. Charles Moyer & Frederick H. deB. Harris
Street Date: September 6, 2016
Item Number (DPCI): 248-29-4505
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