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Managerial Economics : Applications, Strategies, and Tactics (Hardcover) (James R. McGuigan & R. Charles

Managerial Economics : Applications, Strategies, and Tactics (Hardcover) (James R. McGuigan & R. Charles - image 1 of 1

About this item

Teach your students how to think analytically and make better decisions as future business leaders with MANAGERIAL ECONOMICS: APPLICATIONS, STRATEGIES AND TACTICS, 14E. This timely edition illustrates how today's effective managers apply economic theory and techniques to solve real-world everyday decision problems. The book's seasoned author team McGuigan/Moyer/Harris balances a solid foundation of traditional microeconomic theory with extensive exploration of the latest analytical tools in managerial economics. Students master game-theoretic tactics, information economics, and organizational architecture.
Number of Pages: 689
Genre: Business + Money Management
Format: Hardcover
Publisher: Cengage Learning
Author: James R. McGuigan & R. Charles Moyer & Frederick H. deB. Harris
Language: English
Street Date: September 6, 2016
TCIN: 51720451
UPC: 9781305506381
Item Number (DPCI): 248-29-4505
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$389.95
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