product description page

Managing International Business in China (Hardcover) (Xiaowen Tian)

Managing International Business in China (Hardcover) (Xiaowen Tian) - image 1 of 1

about this item

With the rise of China in the world economy, investors from all over the world are moving to explore business opportunities in this market. Managing international business in a transition economy like China is a daunting challenge. Tian presents a practical guide to major managerial issues faced by foreign investors in the China market including strategic management of Guanxi, entry mode selection, alliance management, negotiation with Chinese partners, human resource management, marketing management, protection of intellectual property rights, and corporate financial management. These issues are analyzed in the light of relevant theoretical models of international business, with reference to current management practices of transnational corporations operating in China. With up-to-date case studies, questions for discussion and recommended readings at the end of each chapter, this book can be used as a textbook for postgraduate programmes in international business or other management disciplines, and as a textbook for executive training programmes.
Number of Pages: 373.0
Genre: Business + Money Management
Sub-Genre: Management
Language: English
Book format: Hardcover
Pricing Code - MMBV: N
Author: Xiaowen Tian
Publisher - MMBV: Cambridge Univ Pr
Street Date: October 31, 2016
TCIN: 51751233
UPC: 9781107101463
Item Number (DPCI): 248-31-2862

guest reviews

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.