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Managing Media Firms and Industries : What's So Special About Media Management? (Hardcover)

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About this item

This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines. Dimensions for future research are considered along with practical implications for media managers and corporate structures. The book serves as a valuable reference for researchers, advanced students and practitioners in media industries.
Number of Pages: 400
Genre: Business + Money Management
Sub-Genre: Industries / Media + Communications Industries, Strategic Planning, Industrial Management
Series Title: Media Business and Innovation
Format: Hardcover
Publisher: Springer Verlag
Language: English
Street Date: August 31, 2015
TCIN: 50809314
UPC: 9783319085142
Item Number (DPCI): 248-11-9982
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