product description page
Manipurated : How Business Owners Can Fight Fraudulent Online Ratings and Reviews (Paperback) (Daniel
About this item
“Manipurated” is a manifesto for business owners struggling against an online ratings and reviews industry that is holding their businesses hostage through manipulative practices. “Manipurated” uniquely combines an exposé of the shifty inner workings of this industry with a step-by-step playbook to empower the 30 million American business owners desperately trying to fight back.In today’s hyperconnected world, business owners are confronted with the challenge of managing their online reputation right out of the gate. The first weekend for a new deli, salon, café, or boutique store can be make-or-break with online reviews. Few business owners understand that amazing businesses can be permanently damaged with a few bad reviews. Managing a reputation online requires skills and tactics that are not always intuitive to business owners.“Manipurated” gives business owners an insider’s view of how the multibillion-dollar ratings and reviews machine systematically stacks the cards against them — and more important, empowers business owners to fight back with a six-step playbook to defend, control, and enhance their business’s online reputation.Both a warning and a call to action, “Manipurated” is a must-read for all small business owners who depend on online reviews.
Number of Pages: 151
Genre: Business + Money Management
Sub-Genre: E-Commerce / Internet Marketing, Marketing / General
Publisher: Ingram Pub Services
Author: Daniel Lemin
Street Date: December 1, 2015
Item Number (DPCI): 248-00-2117
If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info.