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Mapping Innovation : A Playbook for Navigating a Disruptive Age (Hardcover) (Greg Satell)

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Map the innovation space—and blaze a path to profits and growth

Countless books, articles, and other advice promise leaders solutions to the complex challenges they face. Some offer quick, silver-bullet remedies—a straight line to success!—and some are so technical that readers get lost before they begin.   

Now, there’s Mapping Innovation, a refreshing alternative in the crowded business innovation space. Engaging and informative without sacrificing substance and expertise, this groundbreaking guide provides thorough background on some of the greatest innovations of the past century as well as . It details the processes that advanced them from inception to world-changing products—and shows you how to replicate their success. 

Business innovation expert Greg Satell helps you find your way by revealing the four models of innovation: Basic Research, Breakthrough Innovation, Sustaining Innovation, and Disruptive Innovation. One size does not fit all, so he provides a framework—the Innovation Matrix—for discovering which “type” of innovation process best suits the problem you need to solve. It’s about asking the right questions, so that you can apply the right strategies to the problems you need to solve. 
In the end, you’ll have a crystal clear model for disrupting the marketplace, scaling your efforts to propel your enterprise forward, and leverage digital platforms to your advantage.

Mapping Innovation offers a simple and accessible but powerful approach to developing a strategy that will put you light years ahead of the competition!.


Number of Pages: 215
Genre: Business + Money Management
Format: Hardcover
Publisher: McGraw-Hill
Author: Greg Satell
Language: English
Street Date: May 23, 2017
TCIN: 51626672
UPC: 9781259862250
Item Number (DPCI): 248-26-8164
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MSRPReg: $30.00 Save $9.60 (32% off)
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overall: 5 out of 5 stars, see all reviews

Most recent reviews

Back to the basics

(would recommend)
5 out of 5 stars
himri 1 year ago
Innovation is easily the buzzword for companies. If they dont know it, then they are out of business. We know many interesting stories of how things were invented by accident. Greg Satell in 'Mapping Innovation: A Playbook for Navigating a Disruptive Age' shows how innovation takes a village and mor...see moreof the reviewer's review
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