Loading, please wait...
:

product description page

Marketing and American Consumer Culture : A Cultural Studies Analysis (Hardcover) (Arthur Asa Berger)

Marketing and American Consumer Culture : A Cultural Studies Analysis (Hardcover) (Arthur Asa Berger) - image 1 of 1

About this item

This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society.  It is written in an accessible style and has numerous drawings by the author to give it more visual interest.
Genre: Social Science, Business + Money Management
Format: Hardcover
Publisher: Springer Verlag
Author: Arthur Asa Berger
Language: English
Street Date: December 28, 2016
TCIN: 51746474
UPC: 9783319473277
Item Number (DPCI): 248-31-0116
If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info.
$52.24
MSRPReg: $54.99 Save $2.75 (5% off)
Shipping
In stock - free standard shipping with REDcard
Not in stores
Loading, please wait...

Guest reviews

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.


*See offer details. Restrictions apply. Pricing, promotions and availability may vary by location and at Target.com.