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Marketing Ethics & Society (Hardcover)

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Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of  quality, to name but a few. Taking aholistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.

 

The book examines specific aspects of marketing activities, such as ethical considerations in relation toyoung consumers, potentially harmful products and criticism of thesocietal impact of medical, arts and tourism marketing activities.  It then combines these with wider discussions of frameworks that enable marketers to respond to ethical challenges, supplemented by discussions ofcross-cultural and international perspectives, consumer responses andethical consumption movements as well as shifting historical perceptions of marketing ethics.

Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing?s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking aholistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.

The book examines specific aspects of marketing activities, such as ethical considerations in relation toyoung consumers, potentially harmful products and criticism of thesocietal impact of medical, arts and tourism marketing activities. It then combines these with wider discussions of frameworks that enable marketers to respond to ethical challenges, supplemented by discussions ofcross-cultural and international perspectives, consumer responses andethical consumption movements as well as shifting historical perceptions of marketing ethics.

Number of Pages: 300.0
Genre: Business + Money Management
Sub-Genre: Marketing / General
Format: Hardcover
Publisher: Sage Pubns
Language: English
Street Date: October 29, 2015
TCIN: 21517372
UPC: 9781446296615
Item Number (DPCI): 247-49-1736

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