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Marketing Fashion Footwear : The Business of Shoes (Paperback) (Fiona Armstrong-gibbs & Tamsin Mclaren)

Marketing Fashion Footwear : The Business of Shoes (Paperback) (Fiona Armstrong-gibbs & Tamsin Mclaren) - image 1 of 1

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Marketing Fashion Footwear addresses the strategic issues surrounding the marketing and distribution of footwear, including brand identity, consumer behavior, production and manufacturing, and the impact of globalization and regional trends.

Detailed case studies explore the evolving retail and e-tail landscape while industry perspective interviews focus on the issues faced by designers, brands and retailers. You'll also learn the critical success factors for brand longevity, the scope of marketing communications, and the channels used to reach key opinion leaders and consumers. Beautifully illustrated with examples from some of the world's most influential footwear designers and retailers, this is the ultimate guide to a multi-billion dollar industry.

Featured contributors:Margaret Briffa, BriffaMarc Debieux, Cheaney & SonsJason Fulton, This MementoMarc Goodman, Giancarlo RicciSimon Jobson, Dr. MartensTracey NeulsTricia Salcido, Soft Star ShoesJohn Saunders, British Footwear AssociationJoanne StokerMary Stuart, mo Brog

Number of Pages: 240
Genre: Art, Business + Money Management
Series Title: Required Reading Range
Format: Paperback
Publisher: Bloomsbury USA Academic
Author: Fiona Armstrong-gibbs & Tamsin Mclaren
Language: English
Street Date: June 15, 2017
TCIN: 51535362
UPC: 9781472579317
Item Number (DPCI): 248-22-9652
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