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Marketing for Dummies (Paperback) (Jeanette Mcmurtry)

Marketing for Dummies (Paperback) (Jeanette Mcmurtry) - image 1 of 1

About this item

Marketing has rapidly evolved in the past years: New marketing treats every aspect of interacting with customers—including customer service and the product itself—as an opportunity to grow the organization.Marketing For Dummies, 5th Edition will include over 25% new and revised material designed to help readers get a handle these concepts, from everything from boosting your marketing skills to internet and search engine marketing and the latest trends in guerilla, global, and growth-hacker marketing. It will include new information on:

  • Local sourcing, which creates lots of opportunities for local and regional marketing
  • Linking Web visibility to real world traffic and sales
  • Community marketing--- finding just those people who share your interest and want what you've got
  • Behavioral marketing---reaching people with what they want how they want it
  • Updated marketing plans, resources and examples throughout
  • Based on reader feedback, a new chapter on nonprofit marketing for nonprofits and schools given their modest budgets
  • Inexpensive, online marketing and promotion including less static forms such as customized real time messaging and compelling video
Number of Pages: 384
Genre: Business + Money Management
Series Title: For Dummies (Business & Personal Finance)
Format: Paperback
Publisher: John Wiley & Sons Inc
Author: Jeanette Mcmurtry
Language: English
Street Date: June 6, 2017
TCIN: 51995442
UPC: 9781119365570
Item Number (DPCI): 248-39-2790
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MSRPReg: $26.99 Save $8.64 (32% off)
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