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Marketing Management for Non-marketing Managers : Improving Returns on Marketing Investments (Paperback)

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About this item

Although marketing-related expenses are a significant portion of most organisations' budgets, it is often frustrating for those with budget oversite to get a clear picture of the returns on their marketing investment. This engaging book offers practical ways for non-marketing managers and executives to measure and improve marketing returns. It gives you the tools you need to be able to correctly assess the potential of your marketing and accurately evaluate the returns.
Number of Pages: 317
Genre: Business + Money Management
Format: Paperback
Publisher: John Wiley & Sons Inc
Author: Heather Fitzpatrick
Language: English
Street Date: November 21, 2016
TCIN: 51768190
UPC: 9781937352677
Item Number (DPCI): 248-32-9608
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