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Marketing Research : An Applied Orientation - by Naresh K. Malhotra (Hardcover)

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About this item

For undergraduate and graduate courses in marketing research.

An applied and practical marketing research text

With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry.

Number of Pages: 856
Genre: Business + Money Management
Sub-Genre: Marketing
Series Title: What's New in Marketing
Format: Hardcover
Publisher: Pearson College Div
Book theme: General
Author: Naresh K. Malhotra
Language: English
Street Date: January 13, 2018
TCIN: 53361734
UPC: 9780134734842
Item Number (DPCI): 248-67-0807
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MSRPReg: $290.60 Save $14.53 (5% off)
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