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Marketing Strategy : Based on First Principles and Data Analytics (Paperback) (Robert W. Palmatier &

Marketing Strategy : Based on First Principles and Data Analytics (Paperback) (Robert W. Palmatier & - image 1 of 1

About this item

This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems:

1. All customers differ 2. All customers change 3. All competitors react 4. All resources are limited

Structured around these four First Principles of Marketing, this important new textbook offers a unique and extensively classroom-tested approach to marketing strategy. It provides a structured framework to develop effective strategies to deal with diverse marketing problems while integrating data analytics into the decision-making process.

Authored by world-leading experts in marketing strategy, Marketing Strategy: First Principles and Data Analytics is the ideal companion for undergraduate, MBA and Executive MBA students of marketing, and practicing executives looking to bring a more systematic approach to their firms’ marketing strategy efforts.



Number of Pages: 288
Genre: Business + Money Management
Format: Paperback
Publisher: Palgrave Macmillan
Author: Robert W. Palmatier & Shrihari Sridhar
Language: English
Street Date: January 31, 2017
TCIN: 52169691
UPC: 9781137526236
Item Number (DPCI): 248-42-7723
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$71.25
MSRPReg: $75.00 Save $3.75 (5% off)
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