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Marketing Strategy for Creative and Cultural Industries (Paperback) (Bonita M. Kolb)

Marketing Strategy for Creative and Cultural Industries (Paperback) (Bonita M. Kolb) - image 1 of 1

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Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. Although there are a number of marketing principles which may be applied across the board, sector-contextual understanding can make a significant difference.

This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries by:

  • taking a strategic approach to developing marketing plans;

  • bringing together strategic planning, market research, goal setting, and marketing theory and practice;

  • explaining how content marketing on social media encourages a relationship with consumers so that they co-promote the creative product;

With a range of learning exercises and real-life examples throughout, this text will show students how to create successful marketing plans for their creative businesses and will be a valuable resource for students and tutors in the creative industries. It will also be of use to those interested in marketing more generally.

Number of Pages: 246.0
Genre: Business + Money Management
Sub-Genre: Marketing / General, Industries / Service Industries
Series Title: Mastering Management in the Creative and Cultural Industries
Format: Paperback
Publisher: Taylor & Francis
Author: Bonita M. Kolb
Language: English
Street Date: February 10, 2016
TCIN: 50862066
UPC: 9781138913639
Item Number (DPCI): 248-12-0994

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