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Marketing Warfare: 20th Anniversary Edition - 2 Edition by Al Ries & Jack Trout (Hardcover)

Marketing Warfare: 20th Anniversary Edition - 2 Edition by  Al Ries & Jack Trout (Hardcover) - image 1 of 1
Marketing Warfare: 20th Anniversary Edition - 2 Edition by  Al Ries & Jack Trout (Hardcover) - image 1 of 1
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About this item

Specifications

Edition: 2 Edition

Number of Pages: 216

Genre: Business + Money Management

Format: Hardcover

Publisher: McGraw-Hill Education

Book theme: General

Author: Al Ries & Jack Trout

Language: English

Street Date: December 13, 2005
TCIN: 77778370
UPC: 9780071460828
Item Number (DPCI): 247-07-8351

Description

Al Ries is Chairman of Ries & Ries, an Atlanta-based marketing strategy firm. He is a legendary marketing strategist and the bestselling author/coauthor of eleven books on marketing. Ries writes a monthly marketing column for AdAge.com, and he is frequently quoted in major publications.

Jack Trout is President of Trout & Partners Ltd., where he supervises a global network of experts that apply his concepts and develop his methodology around the world. Trout is recognized as the world's foremost marketing strategist; his concept of "positioning" has become the world's #1 business strategy. Trout writes a bimonthly column for Forbes.com.

Ries and Trout are also the authors of the marketing classic Positioning.

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