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Markets and the Arts of Attachment (Hardcover)

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About this item

Markets and the Arts of Attachment explores how sentiment, aesthetics and relationships are put to work in consumer markets. In this edited collection, contributors explore the tools and techniques used to work with sentiment, aesthetics and relationships in strategies.

Number of Pages: 240
Genre: Social Science
Series Title: Cresc
Format: Hardcover
Publisher: Taylor & Francis
Language: English
Street Date: May 30, 2017
TCIN: 51817981
UPC: 9781138904293
Item Number (DPCI): 248-34-4065
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MSRPReg: $145.00 Save $7.25 (5% off)
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