Loading, please wait...

product description page

Marvel Studios Phenomenon : Inside a Transmedia Universe (Hardcover) (Martin Flanagan & Mike Mckenny &

Marvel Studios Phenomenon : Inside a Transmedia Universe (Hardcover) (Martin Flanagan & Mike Mckenny & - image 1 of 1
not available
Not in stores

About this item

Marvel Studios has provided some of the biggest worldwide cinematic hits of the last seven years, fromIron Man (2008) to the record-breaking The Avengers (2012). Having announced plans to extend its production of connected texts in cinema, network and online television until at least 2028, the new aesthetic patterns brought about by Marvel's 'shared' media universe demand analysis and understanding.

The Marvel Studios Phenomenon evaluates the studio's identity, as well as its status within the structures of parent Disney. In a new set of readings of the key texts, the thematics of superhero fiction and the role of fandom are considered. The authors identify milestones from Marvel's complex and controversial business history, allowing us to appraise its industrial status: from a comic publisher keen to exploit its intellectual property, to an independent producer, and latterly, successful subsidiary of a vast entertainment empire. As it drives the process whereby large-scale cinematic practice encounters a converged entertainment age, how does Marvel Studios co-ordinate its transmedia storyworld to the satisfaction of niche fan communities as well as a popular audience?

Number of Pages: 268
Genre: Performing Arts
Sub-Genre: Business Aspects, Film + Video / Direction + Production
Format: Hardcover
Publisher: Bloomsbury USA Academic
Author: Martin Flanagan & Mike Mckenny & Andy Livingstone
Language: English
Street Date: June 2, 2016
TCIN: 51133122
UPC: 9781501311895
Item Number (DPCI): 248-15-8601
If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info.

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.

*See offer details. Restrictions apply. Pricing, promotions and availability may vary by location and at Target.com.