:

product description page

Masters of Craft : Old Jobs in the New Urban Economy - by Richard E. Ocejo (Hardcover)

Masters of Craft : Old Jobs in the New Urban Economy -  by Richard E. Ocejo (Hardcover) - image 1 of 1

about this item

How educated and culturally savvy young people are transforming traditionally low-status manual labor jobs into elite taste-making occupations

In today’s new economy—in which “good” jobs are typically knowledge or technology based—many well-educated and culturally savvy young men are instead choosing to pursue traditionally low-status manual labor occupations as careers. Masters of Craft looks at the renaissance of four such trades: bartending, distilling, barbering, and butchering.

In this in-depth and engaging book, Richard Ocejo takes you into the lives and workplaces of these people to examine how they are transforming these once-undesirable jobs into “cool” and highly specialized upscale occupational niches—and in the process complicating our notions about upward and downward mobility through work. He shows how they find meaning in these jobs by enacting a set of “cultural repertoires,” which include technical skills based on a renewed sense of craft and craftsmanship and an ability to understand and communicate that knowledge to others, resulting in a new form of elite taste-making. Ocejo describes the paths people take to these jobs, how they learn their chosen trades, how they imbue their work practices with craftsmanship, and how they teach a sense of taste to their consumers.

Focusing on cocktail bartenders, craft distillers, upscale men’s barbers, and whole-animal butcher shop workers in Manhattan, Brooklyn, and upstate New York, Masters of Craft provides new insights into the stratification of taste, gentrification, and the evolving labor market in today’s postindustrial city.

Number of Pages: 344
Genre: Social Science
Format: Hardcover
Publisher: Princeton Univ Pr
Author: Richard E. Ocejo
Language: English
Street Date: May 9, 2017
TCIN: 52361891
UPC: 9780691165493
Item Number (DPCI): 248-44-9094
$29.95

guest reviews

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.