$4.99 when purchased online
Target Online store #3991
About this item
Highlights
- Volumizing Mascara: Great Lash Washable Dark Brown Mascara has a lash-doubling hypoallergenic formula that glides on smoothly to condition and build natural great-looking lashes
- Gentle On Lashes: Great Lash volumizing mascara for natural lash volume is suitable for contact lens wearers and is ophthalmologist tested
- Easy On Easy Off: This washable volumizing and lengthening mascara features a unique lash-building brush that makes it so easy to get a voluminous, full-lash look in one application; clean and easy to remove without any scrubbing or rubbing
- Maybelline Is THE Eye Expert: Whatever your signature eye look, whether natural or dramatic, Maybelline helps create looks that draw eyes. With a broad selection of pencil & liquid eyeliners, highly pigmented eyeshadows, iconic mascara, & eyebrow makeup
- Create Any Look: Maybelline foundations, bb creams, concealers and highlighters create a perfect canvas; Make eye looks with eyeshadows, brow pencils and eyeliners, and perfect your pout with lipsticks and lip balms
- Maybelline New York: The world’s number 1 makeup brand, from foundation to eye mascara to lipstick; Diverse, on the pulse, inspired by the city and tested on its streets
Description
After 40 years, Maybelline New York’s Great Lash Volumizing Mascara is still America’s favorite mascara. Allure Readers’ Choice and Best of Beauty Award Winner is loved for its lash-doubling formula that conditions as it thickens. The lengthening mascara’s clean and volume-building formula delivers volume without clumps or globs and conditions lashes with each coat. The hypoallergenic formula is ophthalmologist tested and safe for contact lens wearers. Complete your eye makeup look with Maybelline New York’s fan favorite Master Precise Liquid Eyeliner.
Step 1: Sweep the lash-building brush from the root to tip of lashes.
Step 2: Continue building volume until the desired lash look is achieved.
Step 3: Do not let mascara dry in between coats.
Step 4: Easily remove mascara with Garnier Micellar Water.
Step 1: Sweep the lash-building brush from the root to tip of lashes.
Step 2: Continue building volume until the desired lash look is achieved.
Step 3: Do not let mascara dry in between coats.
Step 4: Easily remove mascara with Garnier Micellar Water.
Suggested Age: Adult Use Only
Health Facts: Phthalate-Free, Aluminum-Free, Sulfate-Free, Dye-Free, Hypoallergenic
Color Palette: Dark Tones
Beauty Purpose: Lengthening, Thickening
Net weight: .43 fl oz (US)
Features: Double-Ended
TCIN: 12053858
UPC: 041554532982
Item Number (DPCI): 052-07-0215
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
g1535 3 ingredients: aqua/water/eau, cera alba/beeswax/cire dabeille, ozokerite, shellac, glyceryl stearate, triethanolamine, propylene glycol, stearic acid, palmitic acid, sorbitan sesquioleate, methylparaben, phenoxyethanol, silica, myristic acid, quaternium-22, butylparaben. [+/- may contain ci 77491, ci 77492, ci 77499/iron oxides, ci 77007/ultramarines]
Allergens & Warnings:
TO SAFEGUARD MAYBELLINE® PURITY, RESERVE THIS PRODUCT FOR YOUR PERSONAL USE. TREAT THE APPLICATOR WITH THE HYGIENIC CARE YOU GIVE YOUR EYES. NEVER APPLY THIS PRODUCT IN A MOVING VEHICLE. DO NOT DILUTE MASCARA WITH WATER, SALIVA, OR ANY OTHER SUBSTANCE. CAP TIGHTLY AFTER USE. IF CHANGE IN ODOR OR APPEARANCE OCCURS, DISCONTINUE USE. DO NOT USE THIS OR ANY OTHER EYE COSMETIC IF YOUR EYE IS INJURED, IRRITATED, OR INFECTED. CONSULT A PHYSICIAN PROMPTLY.Shipping details
Estimated ship dimensions: 5.52 inches length x 2.76 inches width x 0.95 inches height
Estimated ship weight: 0.011 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.1 out of 5 stars with 6735 reviews
value: 3.7 out of 5
easy to apply: 4.22 out of 5
quality: 3.49 out of 5
easy to remove: 4.12 out of 5
long lasting: 3.5 out of 5
61% would recommend
262 recommendations
Favorite
4 out of 5 stars
Thumbs up graphic, would recommend
Rylee Wimpey - 26 days ago, Verified purchaser
- Hair color: Red
- Skin tone: Light
- Skin type: Combination
- Eye color: Green
My all time favorite mascara. Waterproof makes my curls stay up all day. Very easy to remove with waterproof oil. Only downside is the brown looks a lot like the black so it’s hard to tell a difference.
Good mascara for the price
4 out of 5 stars
Thumbs up graphic, would recommend
luvbngigi - 29 days ago, Verified purchaser
This mascara provides good coverage and thickness, especially for the price. However, if you do not get the waterproof version it does tend to create black smudges under the eyes and on the eyelid if you get hot or use too much moisturizer. In that case I would recommend the waterproof, no smudge at all!
Mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Kjg - 1 month ago, Verified purchaser
Love this mascara. I have used this brand since I was a teenager.
If it's not broke, don't fix it.
5 out of 5 stars
Thumbs up graphic, would recommend
mitchellfamily - 2 months ago, Verified purchaser
- Skin tone: Medium
- Skin type: Combination
- Skin concern: Aging, Dark circles
- Hair color: Brunette
- Eye color: Hazel
There's a reason this mascara is a classic in the makeup world -- it works perfectly.
Horrible great lashes
1 out of 5 stars
Thumbs down graphic, would not recommend
Regular - 3 months ago
The worst thing I have ever bought in my life. I spent a whole Sunday with swollen eyes, I didn't understand what was happening. My face even started to swell, and I kept applying it and it was the same thing. Omg, this should be taken off the market. It's the worst thing in my life. I almost went to the emergency hospital Lo peor que he comprado en mi vida pase un domingo completo con los ojos hinchados no entendian que pasaba hasta mi cara empezaba a incharse, y segui aplicandomelo y fue lo mismo omg esto lo deberian de sacar del mercado es lo peor en mi vida..
Ok for a basic mascara
3 out of 5 stars
Thumbs up graphic, would recommend
Mimi - 4 months ago, Verified purchaser
- Skin concern: Acne, Sensitivity, Aging
- Hair color: Brunette
- Skin type: Combination
- Skin tone: Light
- Eye color: Green
Works ok for a basic mascara. Good black color. Brush is ok, clumps a little but not too bad. But I would not term it washable; it does not come off easily with my regular gentle cleanser (la roche); I have to use Micellar water or makeup remove, truly saturate with a cotton round, and rub. It acts more like a waterproof mascara in terms of the effort required to take it off.
1 reply from Maybelline Consumer Care team - 4 months ago
Hi there Mimi! Thank you for reaching out to us about the Great Lash Washable Mascara, in the 100 Blackest Black shade. We are sad to hear that you are having difficulty removing it and that you had clumping. We recommend using our Expery Eyes Makeup Remover it is a fragrance-free, moisturizing formula gently removes waterproof and washable mascara and eye makeup in a cinch. We hope you try this.
Just ok?
1 out of 5 stars
Thumbs down graphic, would not recommend
Kpiz - 4 months ago, Verified purchaser
This mascara is messy and will give you under eye darkness. It was recommended by influencers on TikTok and I was severely disappointed in the quality. Wanted to love this but it just wasn’t great
1 reply from Maybelline Consumer Care team - 4 months ago
Hi there! Thank you for your feedback on the Great Lash Washable Mascara in the Brownish-Black shade. We are sad to hear that you did not see the results you expected and you had soem smearing. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
Great lash
5 out of 5 stars
Thumbs up graphic, would recommend
Kween - 4 months ago, Verified purchaser
- Skin type: Combination
- Skin concern: Aging, Dullness
- Hair color: Brunette
- Skin tone: Medium
- Eye color: Brown
Great lash is my favorite mascara. I’ve tried different brands and keep coming back to my favorite. It’s easy to apply and really does make my lashes look great.
The gel is great but the brush would be better if it was curved. Just my opinion
3 out of 5 stars
Thumbs up graphic, would recommend
Honestly reviews - 4 months ago, Verified purchaser
- Skin tone: Medium
- Skin type: Combination
- Skin concern: Blackheads, Dark circles, Sensitivity, Puffiness
- Hair color: Black
- Eye color: Blue
Don't get me wrong. I love Maybelline but I have to say in all honesty, the covergirl eyebrow one is better. The brush on the covergirl eyebrow clear gel is curved
1 reply from Maybelline Consumer Care team - 4 months ago
Hi there! Thank you for your feedback on the Great Lash Washable Mascara in the Clear shade. We are sad to hear that you did not see the results you expected with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
HORRIBLE- allergic reaction
1 out of 5 stars
Thumbs down graphic, would not recommend
Mariaa - 4 months ago
I wouldn’t even give it 1 star. I used this same one yearssss ago with no issues. I’m guessing they changed the formula over the last few years. I decided to try this kind again and this time a bad allergic reaction happened. I applied it and a little later it felt a little itchy and irritated. When I got home from work I took it off and still felt bad and starting getting puffy. The next morning my eye was like this!!! I went to urgent care and was given prescribed antibiotic ointment.
1 reply from Maybelline Consumer Care team - 4 months ago
Hi there Mariaa. We are sorry to hear about the experience you had with the Great Lash Volumizing and Lengthening Mascara. We would like to speak with you directly about it. Please give us a call at 1- 800-944-0730 M-F 9am-5:30pm ET. Looking forward to speaking with you.
Great profuct
5 out of 5 stars
Thumbs up graphic, would recommend
Rock1 - 5 months ago, Verified purchaser
- Skin type: Oily
- Hair color: Auburn
- Skin tone: Dark
- Skin concern: Uneven skin tone
Product works great every time I purchase it!
Maybelline mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Isa - 5 months ago, Verified purchaser
- Eye color: Brown
- Skin tone: Light
- Hair color: Black
- Skin type: Combination
- Skin concern: Sun damage, Dullness, Pores, Aging, Puffiness
Have used it for many years.
Bday gift
5 out of 5 stars
Thumbs up graphic, would recommend
Jazzly - 5 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Normal
- Skin concern: Sensitivity
- Hair color: Red
- Eye color: Hazel
Bought this mascara for my moms bday. Its her favorite so I already knew she would be pleased. She been using it for years so Im sure its a great product.
Easy application
4 out of 5 stars
RedRiot28 - 5 months ago
originally posted on maybelline.com
Love the product and the applicator makes it super easy to apply product
Do not recommend
2 out of 5 stars
Thumbs down graphic, would not recommend
Hwkgrl - 5 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Hair color: Blonde
- Eye color: Blue
Smudges and comes off easily
1 reply from Maybelline Consumer Care team - 5 months ago
Hi there, Hwkgrl! We appreciate you taking the time to reach out about our Great Lash Volumizing and Lengthening Mascara. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction in the results.
Clear version = useless as a mascara
1 out of 5 stars
Thumbs down graphic, would not recommend
CH - 6 months ago, Verified purchaser
Does nothing as a mascara - no hold, no lift, no curl (even if using an eyelash curler). I understand why they would market this for brows, but very misleading to say that this behaves in any way like a mascara.
Worst ever
1 out of 5 stars
Thumbs down graphic, would not recommend
T - 6 months ago, Verified purchaser
Terrible. Doesn’t stay on - gives raccoon eyes. Wish I could give zero stars
1 reply from Maybelline Consumer Care team - 6 months ago
Hi there T! Thank you for your feedback on the Great Lash Washable Mascara in the Very black shade. We are sad to hear that you did not see the results you expected with this mascara and it smudged. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
Go-To
5 out of 5 stars
Thumbs up graphic, would recommend
Jax - 6 months ago, Verified purchaser
I've been using this mascara for over 20 years. I've tried so many others and I always come back to this one for non-clumping, natural-looking lashes.
Go-To
5 out of 5 stars
Thumbs up graphic, would recommend
Jax - 6 months ago, Verified purchaser
I've been using this mascara for over 20 years. I've tried so many others and I always come back to this one for non-clumping, natural-looking lashes.
Hot to Not --- No Lifted Lashes to See Here
1 out of 5 stars
Thumbs down graphic, would not recommend
Monich717 - 6 months ago, Verified purchaser
- Skin type: Normal
- Hair color: Brunette
- Skin tone: Light
- Eye color: Brown
This product doesn’t lift my lashes at all!! I will curl them and have them set to easily place mascara on and the moment i put this on it IMMEDIATELY straightens and flattens them. I normally use Lancome mascara and was excited to use a clear mascara for a natural look and this ended up being such a sad and disappointing purchase 😔
1 reply from Maybelline Consumer Care team - 6 months ago
Hi there, Monich717! Thank you for reaching out about our Great Lash Volumizing and Lengthening Mascara. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction in the results.