Maybelline Eye Studio Lasting Drama Waterproof Gel Eyeliner Pencil

Maybelline Eye Studio Lasting Drama Waterproof Gel Eyeliner Pencil - image 1 of 4Maybelline Eye Studio Lasting Drama Waterproof Gel Eyeliner Pencil - image 2 of 4Maybelline Eye Studio Lasting Drama Waterproof Gel Eyeliner Pencil - image 3 of 4Maybelline Eye Studio Lasting Drama Waterproof Gel Eyeliner Pencil - image 4 of 4
Maybelline Eye Studio Lasting Drama Waterproof Gel Eyeliner Pencil - image 1 of 4
$7.99When purchased online

About this item

At a glance

Waterproof
Waterproof

Highlights

  • Gel pencil
  • Intense color
  • Smudge-resistant
  • Waterproof, all-day wear

Specifications

Suggested Age: 16 Years and Up
Health Facts: Paraben-Free, Phthalate-Free, Sulfate-Free
Color Palette: Dark Tones
Product Form: Pencil
Beauty Purpose: Defining
Net weight: .04 Ounces
Features: Glide-On Application, Waterproof
TCIN: 17195898
UPC: 041554434835
Item Number (DPCI): 052-07-0125
Origin: Made in the USA or Imported

Description

This waterproof and smudge-resistant gel eyeliner glides on smooth for impactful definition. All-day wear. Ophthalmologist tested. Dermatologist tested. Allergy tested. Suitable for sensitive eyes and contact lens wearers.

Glide the gel liner along the lash line from the inner to outer corner of the eye. Eyeliner is easily removed with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover.

Caution: Flammable until dry. Do not use near fire, flame, or heat.

Warning: Eye cosmetics in a scratched, infected, or irritated eye and scratches from cosmetic eye applicators can lead to eye damage and in extreme cases, even blindness. If your eye is scratched, stop using all eye cosmetics and go to an ophthalmologist immediately. Never apply this product in a moving vehicle.
Waterproof
Waterproof for added protection.
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

ingredients: isododecane, cyclopentasiloxane, peg/ppg-19/19 dimethicone, synthetic wax, hydrogenated polydicyclopentadiene, nylon-12, c20-40 alcohols, perfluorononyl dimethicone, polyglyceryl-4 diisostearate/polyhydroxystearate/sebacate, polyethylene, calcium aluminum borosilicate, synthetic fluorphlogopite, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, calcium sodium borosilicate, silica, polyethylene terephthalate, tin oxide, polyurethane-11. [+/- may contain: mica, ci 77491, ci 77492, ci 77499/iron oxides, ci 77891/titanium dioxide, ci 77510/ferric ferrocyanide, ci 75470/carmine, ci 77742/manganese violet, ci 77007/ultramarines, ci 77266/black 2, ci 77000/aluminum powder, ci 77288/chromium oxide greens]

Allergens & Warnings:

CAUTION: FLAMMABLE UNTIL DRY. DO NOT USE NEAR FIRE, FLAME OR HEAT., WARNING: EYE COSMETICS IN A SCRATCHED, INFECTED OR IRRITATED EYE AND SCRATCHES FROM COSMETIC EYE APPLICATORS CAN LEAD TO EYE DAMAGE AND IN EXTREME CASES, EVEN BLINDNESS. IF YOUR EYE IS SCRATCHED, STOP USING ALL EYE COSMETICS AND GO TO AN OPHTHALMOLOGIST IMMEDIATELY. NEVER APPLY THIS PRODUCT IN A MOVING VEHICLE.

Shipping details

Estimated ship dimensions: 5.58 inches length x 1.73 inches width x 0.55 inches height
Estimated ship weight: 0.06 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: This pencil is short lived, or can you sharpen it or twist it more more use?

submitted by LB - 6 years ago
  • A: Hi LB! Please note that this pencil does not swivel. Despite the plastic-coated appearance of the Lasting Drama Eyeliner, it can be sharpened with a cosmetic sharpener. To provide the high pigment pay off, there is more pigment and less wax making the pencil soft. This kind of liner keeps best in resins like those used to make the casing for this pencil. Light pressure will keep a thin curl of plastic to shave off, leaving a perfect point.

    submitted byMaybelline Consumer Care - 6 years ago
    Brand expert
  • A: Hi LB, unfortunately this liner cannot be sharpened.

    submitted byTarget Beauty Concierge - 6 years ago
    Brand expert
2.7 out of 5 stars with 730 reviews
50% would recommend
44 recommendations
long lasting: 3.48 out of 5
easy to apply: 4.27 out of 5
quality: 3.75 out of 5
easy to remove: 4.1 out of 5
value: 3.68 out of 5

Personal info

  • Hair color:
    Brunette
  • Skin tone:
    Medium
  • Skin concern:
    Sun damage,
    Uneven skin tone,
    Aging
  • Eye color:
    Brown
  • Skin type:
    Normal
  • Not twist to sharpen but rich, intense easy to apply

    4 out of 5 stars
    Would recommend
    Be kind - 11 days ago, Verified purchaser
    I like how smoothly it glides on, is long lasting, color is rich and intense. It is NOT a twist-to-sharpen eyeliner. You need to use a good sharpener designed to sharpen eyeliner/eyebrow pencils, not a household pencil sharpener. You may need to apply pressure while sharpening because the pencil shavings are hard, but the liner itself is softer.
    value: 5 out of 5
    easy to apply: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    easy to remove: 4 out of 5
    Did you find this review helpful?

    Personal info

  • Skin type:
    Normal
  • Eye color:
    Brown
  • Skin tone:
    Light
  • Hair color:
    Black
  • NO SHARPENER NEEDED...just push up!

    4 out of 5 stars
    Would recommend
    MPX - 2 months ago
    It’s a great liner! For those of you who couldn’t sharpen it like me, take the black bottom cap off at the end of the pencil and use a bamboo skewer or anything that fits in the hole and push it up! More product will come up that way! Thank me later!
    value: 4 out of 5
    quality: 4 out of 5
    long lasting: 4 out of 5
    easy to apply: 4 out of 5
    easy to remove: 4 out of 5
    3 guests found this review helpful. Did you?

    Waste of Money

    1 out of 5 stars
    KJF777 - 2 months ago
    originally posted on maybelline.com
    I was only able to get two uses out of this. When you turn the bottom to supposedly sharpen it, nothing happens. Complete garbage.
    1 reply from Consumer Care Center team - 2 months ago
    Hello there! We are sorry to hear you did not get the results you were expecting while using the Eyestudio Lasting Drama Waterproof Gel Pencil Eyeliner. We understand how frustrating this can be. We will forward your feedback to our team. Thank you!
    Did you find this review helpful?

    Wouldn't buy it again

    1 out of 5 stars
    Would not recommend
    S - 3 months ago, Verified purchaser
    Dried up pretty quick and became unusable even after sharpening
    1 reply from Maybelline Consumer Care team - 3 months ago
    Hi there! We are sad to hear that you did not enjoy the results you had with the Eye Studio Lasting Drama Waterproof Gel Eyeliner Pencil and that it was dry and unusable. We know that it can be frustrating when a product does not work as it should be and we will share this with our production team. We suggest checking out the Tattoo Studio Smokey Gel Pencil. This pencil is long lasting waterproof eyeliner that’s formulated with powder in a gel, leaving behind a smokey, blurred and elegant look. We hope you give it a try!
    Did you find this review helpful?

    Don't waste your money

    1 out of 5 stars
    Jan J - 3 months ago
    originally posted on maybelline.com
    You only get a couple days use out of this product! You can turn the bottom, but no more product comes out. I thought I was doing something wrong until I read these posts. I liked the way it went on and how long it lasts, but i only got maybe 7 applications out of it. Not to mention the sharpening issues that were mentioned. Regardless of what sharpener you use, if you can't twist it to have more product to sharpen, it is useless!
    1 reply from Consumer Care Center team - 3 months ago
    Hi there! Thank you for sharing your experience with our Eyestudio® Lasting Drama® Waterproof Gel Pencil. We're sorry to hear about the difficulties you've experienced using our product. We thank you for giving this product a try as we will be passing on your comments to others in our team. Perhaps our Eyestudio® Master Precise All Day Liquid Eyeliner will be a better fit for you. You can find it here: https://tinyurl.com/ybac4zys. We hope you try it and have better results!
    Did you find this review helpful?

    The Eyeline is great the breakage is not

    2 out of 5 stars
    MsCrys - 3 months ago
    originally posted on maybelline.com
    I was referred to this gel pencil from my makeup stylist. It glides on great and coverage is good but then it broke. I sharpened with eyeliner sharper and it broke again. The sharp ares scratched my eye lid. I am not sure if this need to he heated up like the cheap old school eyeliner. The gel "lead" is hard further down into the pencil area.
    1 reply from Consumer Care Center team - 3 months ago
    Hi there MsCrys! Thank you for using out Eyestudio Lasting Drama Waterproof Eyeliner Gel Pencil. We are happy to hear the product provides good coverage, but sad to hear that the pencil breaks. Your honest feedback helps us to improve our products and has been shared with our product development team. May we we recommend checking out our Hyper Easy No-Slip Eyeliner Pencil. Infused with Argan oil, its gel formula provides a naturally defined look. You can learn more here: https://tinyurl.com/ygezgftm. We hope you will give it a try!
    Did you find this review helpful?

    Poor design - piece caught in my eye

    1 out of 5 stars
    JD74 - 5 months ago
    originally posted on maybelline.com
    As others have said, it's difficult to sharpen, and the design makes it appear as if the end will push up more product (it doesn't). I regret buying.
    1 reply from Consumer Care Center team - 5 months ago
    Hi there! We're sorry to hear about your experience with our Eyestudio® Lasting Drama® Waterproof Gel Pencil. Despite the plastic-coated appearance of the Eyeliner, it can be sharpened with a cosmetic sharpener. For best results, turn the pencil gently in the sharpener 3 or 4 times, being careful not to apply excess pressure XOXO
    Did you find this review helpful?

    Lasting drama

    5 out of 5 stars
    Would recommend
    No - 6 months ago
    I have been using this for years. It works great.
    easy to apply: 5 out of 5
    value: 4 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    easy to remove: 4 out of 5
    Did you find this review helpful?

    Not waterproof at all

    1 out of 5 stars
    Sotia - 8 months ago
    originally posted on maybelline.com
    It smudges after an hour. It is not as described. Doesn’t worth it.
    1 reply from Consumer Care Center team - 8 months ago
    Hi there! We are sorry to hear that you did not like our Eyestudio® Lasting Drama® Waterproof Gel Pencil Eyeliner. While this is very upsetting to hear, we appreciate you bringing this to our attention to understand where we can improve. We will be passing on your comments to others in our team and we hope you continue using Maybelline New York. Xoxo
    1 guest found this review helpful. Did you?

    Lasting Drama Gel Eyeliner

    1 out of 5 stars
    Meylin - 9 months ago
    originally posted on maybelline.com
    This product has such a hard outside that it is impossible for my sharpener to get a good tip. I tried many time and nothing. I will not get my money's worth out of this one. I had to go out and get another different one. I do NOT recommend this product and wish they had a way of compensating customers and not just advising me to get another sharpener. I have bought/used this brand one many times on other pencils with zero problems. Not happy!! Do NOT purchase.
    1 reply from Consumer Care Center team - 9 months ago
    Hey there! We do apologize for the difficulty you had with sharpening Eyestudio® Lasting Drama® Waterproof Gel Pencil Eyeliner. We appreciate your comments and concerns and want to assure you that you are being heard. Consumer feedback is so important to us as it helps us when making decisions about our products, such as this. We will be forwarding this along to the appropriate department. However, we do recommend using our Expert Tools® Dual Sharpener. It is essential for sharpening your favorite Eyestudio® Lasting Drama® Waterproof Gel Pencil Eyeliner. We hope you give this tool a try and we thank you again for your feedback!
    1 guest found this review helpful. Did you?

    Terrible Product

    1 out of 5 stars
    Would not recommend
    Emma - 9 months ago
    Product is EXTREMELY SOFT! Its impossible to sharpen in a conventional sharpener without the gel being stuck inside the sharpener.
    1 reply from Maybelline Consumer Care team - 9 months ago
    Hi there! Thank you for contacting Maybelline! We are sorry to hear your frustration with the Eyestudio® Lasting Drama® Waterproof Gel Pencil Eyeliner. Despite the plastic-coated appearance of this product, it can be sharpened with our Expert Tools® Dual Sharpener. This pencil does not swivel. You can locate the sharpener here, http://tinyurl.com/y86qlbrs. To properly use this product, turn the pencil gently in the sharpener 3 or 4 times, being careful not to apply excess pressure. After sharpening, remove all shavings from the blade edge. The pencil should be sharpened frequently so that 3 or 4 gentle turns are sufficient to achieve the desired result. The Dual Sharpener should be replaced whenever the blade has dulled and is no longer giving the expected results. We hope you give our product another try!
    1 guest found this review helpful. Did you?

    Easy to use

    5 out of 5 stars
    Peach089 - 9 months ago
    originally posted on maybelline.com
    I go out of my way to find lasting drama eye liner! It is my favorite by far. All these reviews about people not being able to sharpen theirs when I’ve never once had any issue with it. I use a sharpener no problem. Little disappointed I have such a hard time finding the amethyst purple but doesn’t discourage my choice!
    3 guests found this review helpful. Did you?

    Personal info

  • Skin type:
    Combination
  • Skin tone:
    Light
  • Eye color:
    Green
  • Hair color:
    Blonde
  • Good liner, applicator stick is garbage

    2 out of 5 stars
    Haisel - 10 months ago, Verified purchaser
    The liner itself is great. The tube it comes in is a disaster. First, the stick of liner is way too thick, you’ll either need to be very careful with the application or use a sharpener. Mainly though, the twisty bit that should move the stuff m up doesn’t seem to work. I have found that putting the cap back on and tapping the pen on the counter a few times moves the stick forward. Pretty annoying but if you’ve already bought it, you could try that so you don’t have to waste an entire stick.
    1 reply from Maybelline Consumer Care team - 10 months ago
    Hi Haisel. Thank you for reaching out to Maybelline regarding the Eye Studio Lasting Drama Waterproof Gel Eyeliner Pencil. We are sorry you found it difficult to use. We’d like to help! Please call us at 800-944-0730, M-F, 9am-5:30pm, ET and provide us with your reference #23023967. Looking forward to hearing from you!
    easy to remove: 4 out of 5
    long lasting: 3 out of 5
    easy to apply: 2 out of 5
    quality: 4 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?

    No way to sharpen

    1 out of 5 stars
    JP19 - 10 months ago
    originally posted on maybelline.com
    There is no way to sharpen this pencil despite the responses from Maybelline below. A sharpener does not work. I only used it a couple of times and now it's useless. Respectfully, just "passing this along" to someone else at Maybelline sounds like a line and in reality nothing will be done. Perhaps those of us who leave a review indicating the same issue could receive a coupon or something since we will have to purchase another eyeliner?
    1 reply from Consumer Care Center team - 10 months ago
    Hi JP19! We are sorry to hear that you had a hard time sharpening our Eyestudio® Lasting Drama® Waterproof Gel Pencil Eyeliner. While this is very upsetting to hear, we appreciate you bringing this to our attention in order to understand where we can improve. We recommend using our Expert Tools Dual Pencil Sharpener. To properly use this product, turn the pencil gently in the sharpener 3 or 4 times, being careful not to apply excess pressure. After sharpening, remove all shavings from the blade edge. The pencil should be sharpened frequently so that 3 or 4 gentle turns are sufficient to achieve the desired result. We hope you find this information helpful! https://tinyurl.com/yd3y2vxd
    1 guest found this review helpful. Did you?

    One time application and done

    1 out of 5 stars
    Beverage - 10 months ago
    originally posted on maybelline.com
    Can’t believe this product is still on the market. The pencil end turns as though more product will be dispensed, yet it isn’t and you can’t sharpen it. How did this make it through product development?
    1 reply from Consumer Care Center team - 10 months ago
    Hi Beverage! Thank you for your feedback on our Eyestudio® Lasting Drama® Waterproof Gel Pencil Eyeliner. We are happy to let you know that this liner is sharpenable! To sharpen this, we recommend using any cosmetic sharpener. Our Expert Tools Dual Sharpener would be a great one to try. We hope this allows you to love your liner for longer! https://tinyurl.com/yd3y2vxd
    1 guest found this review helpful. Did you?

    Wish I had read these reviews first

    1 out of 5 stars
    LisaT123 - 10 months ago
    originally posted on maybelline.com
    I am unable to sharpen my waterproof gel pencil. I really liked the way it went on, but it is a waste of money. I thought it would twist up like so many others do. It does twist on the bottom, but no product comes up and I can't sharpen this either. I hope that others read these comments before buying this piece of garbage
    1 reply from Consumer Care Center team - 10 months ago
    Hi there We are sorry to hear our = Eyestudio® Lasting Drama® Waterproof Gel Pencil Eyeliner was difficult to use. We know how frustrating that process can be. We make every effort to provide the highest quality products for our consumers and want to know whenever a product does not meet your expectations. We will be sure to pass along this feedback to our marketing department for review. We appreciate you bringing this to our attention and hope you keep trying our products in the future!
    1 guest found this review helpful. Did you?

    Not happy

    1 out of 5 stars
    M lo - 11 months ago
    originally posted on maybelline.com
    I used to love this eyeliner it last all day but they change the formula because it used to be firm now is like wax it gets in your eye did it’s so soft that you can’t even put it on your ice it melts on your hands it’s so bad I’m very disappointed never again buying this eyeliner I try a few more thinking it was a mistake that I picked the wrong eyeliner but now they change the formula
    1 reply from Consumer Care Center team - 11 months ago
    Hi M lo! We are sorry to hear that your experience with our Eyestudio® Lasting Drama® Waterproof Gel Pencil Eyeliner has not been what you are used to. While this is very upsetting to hear, we appreciate you bringing this to our attention in order to understand where we can improve. We will be passing on your comments to others in our team and we hope you continue using Maybelline New York with great satisfaction.
    1 guest found this review helpful. Did you?

    Personal info

  • Skin tone:
    Light
  • Skin type:
    Normal
  • Hair color:
    Blonde
  • Eye color:
    Green
  • Waste of money!

    2 out of 5 stars
    Would not recommend
    naynay419 - 11 months ago, Verified purchaser
    Like everyone else says, it's great until you have to sharpen it. Boo!
    1 reply from Maybelline Consumer Care team - 11 months ago
    Hi there naynay419, we appreciate your feedback on our Maybelline Eye Studio Lasting Drama Waterproof Gel Eyeliner Pencil. We are sorry to hear that it did not work well for you. We aim to provide the highest quality products to our consumers, and we will gladly pass your comments along to our team. Try it with our Expert Tools Dual Pencil Sharpener for best results. It is our hope that you will continue to explore the many products that Maybelline has to offer in the future. Thank you for using our products!
    1 guest found this review helpful. Did you?

    This pencil design is seriously flawed

    1 out of 5 stars
    Heymyc0rryna - 1 year ago
    originally posted on maybelline.com
    Such a great gel liner, and I love it, but honestly you're basically paying for one time use. This pencil is IMPOSSIBLE to sharpen. I tried every sharpener in my house and it doesn't shave any of this ridiculous plastic crap off. And then it gives the illusion of a twist-up, but guess what?! It's just a plastic crap on the end. SO STUPID. I wish I could get a refund because really I should get paid a year's salary for the amount of man hours I put into attempting to sharpen this stupid pencil.
    1 reply from Consumer Care Center team - 1 year ago
    Hi Heymyc0rryna! We are extremely sorry for the hard time you had sharpening our Eyestudio Lasting Drama Waterproof Gel Pencil. We strive to deliver products that will be 100% satisfactory to our consumers and want to know when these expectations are not met. Rest assured we will be passing on your comments to others in our team and appreciate the effort you made in contacting us.
    Did you find this review helpful?

    Shaving the pencil is a joke

    1 out of 5 stars
    TWOTONDOG - 1 year ago
    originally posted on maybelline.com
    i was really excited about this product. The liner goes on so smooth, a little messy when it smears, but I can deal. To why I left a bad and low review: Shaving the pencil, Ive never seen such a joke.I even thought it was my shaver it self so I went and bought Maybelline eyeliner shaver, and to no avail it did the same thing, it gets caught or hung while turning, who's ever idea was to put such a hard over lay on this pencil needs to go back to the drawling board and start over. Horrible.....
    1 reply from Consumer Care Center team - 1 year ago
    Hey There! Thank you for sharing your interest with our Eyestudio® Lasting Drama® Waterproof Gel Pencil Eyeliner. We truly understand how frustrating it is when a product does not meet your expectations. Feedback from our consumers are important in improving our products. We will be passing your comments along to the team.
    1 guest found this review helpful. Did you?

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