$9.99 when purchased online
Target Online store #3991
About this item
Highlights
- Waterproof Lengthening Mascara: Get an instant lash lift effect from a mascara; This eyelash extension mascara infused with fibers delivers dramatic volume, length, and lift for lashes that gives you a false eyelash effect
- Lifting Brush: Our double curved mascara separator brush and fiber-infused volumizing waterproof mascara formula grabs lashes at the root to lift, thicken and lengthen; No clumps, smears, or flakes, just volume and the look of longer eyelashes that lasts all day
- It's All In The Eyes: Subtle lines, smokey vibes, custom brow looks, classic tones or a shot of color; Our eyeshadow, eyeliner, brows, and volume mascara collections are designed to transform your look
- Explore Your Creativity: We're committed to celebrating beauty, self-expression and creativity with our full line of makeup, from foundations, concealers and bronzers to eyelash growth mascara, brow pencils, eyeliner and lipstick
- Maybelline New York: We combine technologically advanced formulations with on-trend expertise and New York City edge; Our mission is to offer innovative, accessible and effortless cosmetics for everyone
Description
Get an instant lash lift effect from a waterproof mascara. Falsies Lash Lift Waterproof Brownish Black Mascara from Maybelline NY delivers dramatic volume and long, lifted lashes. Our lengthening mascara double curved lifting brush and fiber-infused formula grabs lashes at the root to lift, thicken, and lengthen. No clumps, smears, or flakes, just volume that lasts all day.
For best results, hold brush against lashes and sweep from root to tip. Repeat until desired look is achieved. Do not let dry between coats.
For best results, hold brush against lashes and sweep from root to tip. Repeat until desired look is achieved. Do not let dry between coats.
Suggested Age: 13 Years and Up
Color Palette: Dark Tones
Beauty Purpose: Lengthening, Curling, Volumizing
Net weight: .29 fl oz (US)
Features: Non-Clumping, Waterproof, Non-Flaking
TCIN: 76466166
UPC: 041554578508
Item Number (DPCI): 052-07-8380
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
g684841, isododecane, cera alba/beeswax, copernicia cerifera cera/carnauba wax, disteardimonium hectorite, dilinoleic acid/butanediol copolymer, aqua/water, allyl stearate/va copolymer, oryza sativa cera/rice bran wax, paraffin, alcohol denat., polyvinyl laurate, vp/eicosene copolymer, propylene carbonate, talc, synthetic beeswax, ethylenediamine/stearyl dimer dilinoleate copolymer, peg-30 glyceryl stearate, candelilla cera/candelilla wax, rayon, panthenol, silica, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, bht, [+/- may contain: ci 77491, ci77492, ci 77499/iron oxides, ci 77007/ ultramarines, ci 77891/titanium dioxide, mica, ci 75470/carmine, ci 77288/chromium oxide greens, ci 77742/manganese violet, ci 77510/ferric ferrocyanide], f.i.l.# d235277/1
Shipping details
Estimated ship dimensions: 5.59 inches length x 2.67 inches width x 0.94 inches height
Estimated ship weight: 0.08 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: Guam (see also separate entry under GU), United States Minor Outlying Islands, Virgin Islands, U.S., Hawaii, Northern Mariana Islands, American Samoa (see also separate entry under AS), Puerto Rico (see also separate entry under PR), APO/FPO, Alaska
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this mascara easy to take off with just water and soap or does it need a makeup remover?
submitted by Anonymous - 2 months ago
A: Hi there! Thank you for reaching out about our Falsies Lash Lift Waterproof Mascara. We recommend using makeup remover to take off all and any mascara left over in your lashes. For a makeup remover, we suggests using our sister brand Garnier SkinActive Micellar Cleansing Water All-in-1 Waterproof Makeup Remover. This product removes stubborn waterproof and long-wear makeup while cleansing skin. XOXO!
submitted byMaybelline Consumer Care - 2 months agoBrand expert
This product is featured in a recent Target Finds story
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4.5 out of 5 stars with 2444 reviews
value: 3.94 out of 5
easy to apply: 4.23 out of 5
easy to remove: 4.04 out of 5
long lasting: 4 out of 5
quality: 3.84 out of 5
65% would recommend
215 recommendations
Allergic & Clumpy
1 out of 5 stars
Thumbs down graphic, would not recommend
ty - 2 days ago, Verified purchaser
- Skin tone: Medium
- Skin type: Oily
I don’t know what’s in this but it made my eyes swell up and itch. I have never had a reaction to any other makeup product. It’s also super clumpy and removes lashes when washing because it’s so difficult to wash out!!
New go-to
5 out of 5 stars
Thumbs up graphic, would recommend
Annie - 16 days ago
Easy to apply, wash off, doesnt clump
A fave of mine
5 out of 5 stars
Thumbs up graphic, would recommend
FruGlo - 17 days ago
- Hair color: Black
- Skin tone: Dark
- Skin type: Combination
I love it. It makes my lashes look like false lashes.
Don't waste your money
1 out of 5 stars
Thumbs down graphic, would not recommend
DM - 26 days ago, Verified purchaser
This adds no volume or length to my lashes. The shape of the brush also makes it difficult to apply to lower lashes.
Not water proof
1 out of 5 stars
Thumbs down graphic, would not recommend
Kim - 29 days ago, Verified purchaser
- Skin concern: Aging, Redness, Uneven skin tone, Blackheads, Pores, Acne
- Skin type: Combination
- Hair color: Black
- Skin tone: Light
Not water proof I looked like a Bandit after 5 hours of wear. office job very chill I sit all day.
Wanted to like but wand too big & bulky
3 out of 5 stars
Thumbs down graphic, would not recommend
Mom of 2 - 2 months ago, Verified purchaser
It’s good but I just can’t get past the brush. It’s too hard to apply for me. Gets messy & product on my eye lids. Not a fan
1 reply from Maybelline Consumer Care team - 2 months ago
Hi there, Mom of 2! Thank you for reaching out about our Falsies Lash Lift Volumizing and Lengthening Mascara. We are so sorry to hear of your experience with our mascara. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction with the results!
1 reply from Maybelline Consumer Care team - 2 months ago
Hi there, Mom of 2! Thank you for reaching out about our Falsies Lash Lift Volumizing and Lengthening Mascara. We are so sorry to hear of your experience with our mascara. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction with the results!
Give it a try!
5 out of 5 stars
Thumbs up graphic, would recommend
rambo143 - 2 months ago, Verified purchaser
- Skin tone: Medium
- Eye color: Brown
- Skin type: Combination
- Hair color: Brunette
I was recommended this mascara and I actually really like it so far!
The BEST Falsies yet!!
5 out of 5 stars
Thumbs up graphic, would recommend
Haley - 3 months ago, Verified purchaser
I have been using Falsies mascara since 2013 and switched it up around 2018. After trying L'Oreal and other brands, I saw this new one and wanted to try it again. This Falsies is my #1 mascara! The length and volume can't be beat, and there is very little clumping, even as it gets old. I will use a spoolie to brush any excess through, which also avoids clumps.
Favorite mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Noname - 3 months ago, Verified purchaser
Not clumpy, Is definitely water proof, holds a curl.
Winner
5 out of 5 stars
AMA - 3 months ago, Verified purchaser
New favorite mascara! Does exactly as it claims.
Terrible product on your lashes
2 out of 5 stars
Rlrtxmx - 3 months ago
originally posted on maybelline.com
Terrible mascara. This mascar when I first bought it, looked great the first day. Then when I tried taking it off, it was so hard. Even with makeup remember liquid or towels. Leaves a clunks. Then being in the pool or sweating it runs. After having it for 3 weeks, it’s drying out and now my eyelashes are coming off. Washing my face with face wash doesn’t take this product off. Really would like a refund.
1 reply from Consumer Care Center team - 3 months ago
Hello Rlrtxmx. Thanks for reaching out to us about your experience with the Falsies Lash Lift. We are sorry to hear this product did not suit you and was hard to remove. We want to speak with you directly about it. Please give us a call at @ 800-944-0730 M-F 9:00 am – 5:30 pm ET for assistance and provide reference #37015091. Have the tube with you when you call.
Best Mascara
5 out of 5 stars
Lashy - 4 months ago
originally posted on maybelline.com
My daughter swears by this mascara. It is the only one she will use. She loves the wand! Her friends are always asking her where she got her lashes done. She tells them use Maybelline Falsie Lash Lift. She is obsessed with this mascara! Don't discontinue or remake please.
Comprable to higher end mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Samantha - 4 months ago
- Skin tone: Light
- Skin type: Combination
I was on the hunt for a less expensive mascara than what I have been purchasing through a popular luxury makeup store. I find I need to replace my mascara monthly because I hate when it dries out and $30 mascara is just too much. I’ve tried maybeline falsies and thought it was very mediocre. I decided to give this maybeline falsies ultra lift a try though. I have used it for a few weeks and really like it. I wipe it off with a liquid makeup remover and cotton pad. I will buy this again. $10 for a mascara and I can’t tell much of a difference between this and higher end brand mascara.
Never Discontinue This- Holy Grail of all Mascaras
5 out of 5 stars
Serenaaa - 5 months ago
originally posted on maybelline.com
This waterproof lash lift is unmatched. Gives the most fluffy, long, volumized, separated, curled gorgeous lashes imaginable. I will never buy another mascara-- this is the BEST Maybelline has to offer!
Waterproof, long lashes!
5 out of 5 stars
Thumbs up graphic, would recommend
AKT3 - 5 months ago, Verified purchaser
- Eye color: Blue
- Skin tone: Light
- Skin type: Normal
Love this mascara! It stays on well and is definitely waterproof. It makes my lashes look longer and fuller, and makes my eyes pop! It’s a great option for everyday wear and swimming! Will be purchasing this again.
I'm sorry but I was disappointed
2 out of 5 stars
Jesieca - 5 months ago
originally posted on maybelline.com
I usually don't do bad reviews especially towards Maybelline. However this mascara was no good no good whatsoever it left too many clumps in my eyelashes and it felt weighed down.I hope you have better results with it.
1 reply from Consumer Care Center team - 5 months ago
Hello there. Thank you for taking the time to share with us your results and feedback with this mascara. We are very sorry that The Falsies Lash Lift® did not meet your expectations. Consumer feedback is very important to us and we will be forwarding this along! We recommend trying Lash Sensational Firework Waterproof Mascara Makeup. This mascara offers a SuperSpark™ Brush with bristles arranged in a spiral firework pattern to shoot lashes up and out. Gel based flaring formula infused with Pro-Vitamin B5. Buildable, clump-resistant impact. Lashes feel conditioned. We hope you give it a try!
The BEST!
5 out of 5 stars
Vicky3269 - 6 months ago
originally posted on maybelline.com
The BEST mascara out there. I've spent so much money trying them all, what a waste of time and money. I had been using Maybelline Full And Soft, which is also great, but the secret with this one is the brush! It grabs my tiny little stubby eyelashes, even the hard to reach ones near the inside corners of my eyes. And it doesn't clump!!! Please don't ever stop making this product!!! Although I would be even happier if you made it in brown. ;)
Waterproof Falsies Lash Lift- DREAM COME TRUE
5 out of 5 stars
Zaraes - 6 months ago
originally posted on maybelline.com
I am someone who is never happy with my mascaras, I've tried all the high end and drugstore and this one specifically in waterproof gives the most fluffy, long, volumized but natural, zero clump, full curl allll day. No flaking or smudging either. If you're someone who wants to look polished and put together with a naturally stunning lash lift look, you will love this....it's the only mascara I feel is truly worth it and lives up to its name-falsies lash lift! Just use waterproof remover and this is life changing---please never discontinue this Maybelline!
Impossible to wash off
1 out of 5 stars
Kelzeyes - 6 months ago
originally posted on Maybelline.ca
This mascara is impossible to wash off. Used several makeup removers for waterproof mascara, plus several showers later and it’s still sticking my lashes together.
1 reply from CCC team - 6 months ago
Hello Kelzeyes! We are sorry to hear of your experience with our The Falsies Lash Lift. We would like to help you with that matter. We invite you to reach out to us via email providing additional information to receive further assistance. dgcontactmny@info-ccc.com
Good mascara
5 out of 5 stars
Thumbs up graphic, would recommend
RCola - 6 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Normal
- Hair color: Black
- Eye color: Hazel
I like the brush it gets between the lashes to define them.