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$6.49When purchased online
About this item
At a glance
Dry Skin
Combination Skin
Highlights
- Protective Foundation: Maybelline’s Fit Me Dewy and Smooth Foundation, our first protective makeup foundation formulated to shield skin from harmful environmental aggressors with broad-spectrum SPF 18 & antioxidants to protect against pollution all day
- Light & Natural: This lightweight liquid foundation for normal to dry skin leaves a natural-looking finish & protects skin day after day; Non-comedogenic, fragrance free, and dermatologist tested
- Achieve a Flawless Look: Apply this moisturizing foundation makeup and blend with fingertips, beauty sponge or makeup brush to achieve a flawlessly smooth, hydrated, and more even skin tone; Pair with Maybelline’s Fit Me Concealer to complete the look
- Find Your Foundation: We've got something for every skin tone and texture, now in more shades than ever. Discover the perfect shade & finish of foundation in liquid or powder, matte or illuminating
- Maybelline New York: The number 1 makeup brand, we make no hassle, high performance makeup for every look, style and skin tone, so whatever the world throws at you, you'll look and feel ready; Use our fabulous foundations, powders, concealers, primers, blushes, highlighters and face contouring makeup to help you effortlessly achieve any look
Specifications
Suggested Age: Adult Use Only
Health Facts: Contains Micellar Water
Color Palette: Medium Tones
Product Form: Liquid
Cosmetic Coverage: Medium
Skin Tone: Deep Tan
Skin Undertone: Cool
Beauty Purpose: Concealing
Recommended Skin Type: Combination, Dry
Net weight: 1 fl oz (US)
TCIN: 14579129
UPC: 041554339895
Item Number (DPCI): 052-07-1614
Origin: Made in the USA or Imported
Description
Fit Me Dewy + Smooth SPF foundation is formulated to achieve a flawlessly smooth, hydrated, and more even skin tone. This moisturizing foundation also features SPF 18 sunscreen to help protect the skin from sun damage. The end result is beautifully hydrated and smooth skin with a foundation makeup shade that fits you. Dermatologist tested. Allergy tested. Non-comedogenic. Fragrance-free.
Instructions: Apply the foundation onto skin with fingertips or an applicator and blend. Pair with Maybelline’s Fit Me Concealer to complete the look. Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup
Instructions: Apply the foundation onto skin with fingertips or an applicator and blend. Pair with Maybelline’s Fit Me Concealer to complete the look. Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup
Dry Skin
Recommended for Dry Skin.Combination Skin
Recommended for Combination Skin.If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water/eau, dimethicone, isododecane, cyclohexasiloxane, glycerin, peg-10 dimethicone, methyl methacrylate crosspolymer, butylene glycol, pentylene glycol, synthetic fluorphlogopite, disteardimonium hectorite, hydroxyethylpiperazine ethane sulfonic acid, cetyl peg/ppg-10/1 dimethicone, sodium chloride, polyglyceryl-4 isostearate, hexyl laurate, caprylyl glycol, phenoxyethanol, disodium stearoyl glutamate, tocopherol, silica, panthenol, aluminum hydroxide, hydroxyethyl urea, aloe barbadensis leaf juice powder, sodium hyaluronate, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate. [+/-may contain: ci 77491, c177492, ci 77499/iron oxides, ci 77891/titanium dioxide, c1 77007/ultramarines] f.i.l. d274030/1.
Shipping details
Estimated ship dimensions: 1.16 inches length x 1.16 inches width x 3.92 inches height
Estimated ship weight: 0.25 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: United States Minor Outlying Islands, Hawaii, American Samoa (see also separate entry under AS), Puerto Rico (see also separate entry under PR), Northern Mariana Islands, Virgin Islands, U.S., APO/FPO, Guam (see also separate entry under GU), Alaska
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
4.3 out of 5 stars with 8509 reviews
77% would recommend
62 recommendations
long lasting: 3.88 out of 5
easy to apply: 4.67 out of 5
easy to remove: 4.75 out of 5
value: 4.34 out of 5
quality: 4 out of 5
NOT the same color as the original version
2 out of 5 stars
Miri - 1 month ago
originally posted on maybelline.com
If you're going to change the formulation of your makeup making your foundation 3 shades darker but keep the name and number the same would it be asking to much to let people know? Maybe offer a recommendation as to what new shade I should be using? Do you know how inconvenient this is for someone who shops online and can't test the colors before I buy them? How am I supposed to know what color to get now? Why would you keep the same name and change the color this much? I don't even know if I'll be able to find a foundation from Maybelline that works anymore. The old version was the closest I could ever find for my skin.
1 reply from Consumer Care Center team - 23 days ago
Hello Miri. Thank you so much for sharing your experience with our Fitme Dewy + Smooth Foundation. We will be forwarding your comments along to our team! If this product didn't meet your expectations we recommend using our Fit Me Shade Finder on our website, here is the link for you to try it out: https://tinyurl.com/y6lpg43u We hope you try it and find the best suited shade for you!
Great Color and Coverage
5 out of 5 stars
AuntieMimi - 2 months ago
originally posted on maybelline.com
I love this foundation. My only complaint is I can't buy the number 112 anymore. Can't find it anywhere! I thought if I went on the maybelline website I would be able to buy it no luck!
Matte vs Dewy #235 different colors
2 out of 5 stars
Dlm3678 - 5 months ago
originally posted on maybelline.com
I have used Matte #235 for years, my skin is getting drier and ordered the Dewy foundation #235 and it is much darker than that Matte. The Matte is a perfect shade for me and I am confused as to how the number is the same and quality control does correct such an obvious color difference. What shade can a purchase to lighten the Dewy foundation?
1 reply from Consumer Care Center team - 5 months ago
Hi Dlm3678! We are sorry to hear that the Fit Me!® Dewy + Smooth Foundation shade was much darker than the Fit Me Matte + Poreless shade. We recommend trying the Fit Me!® Dewy + Smooth Foundation in the shade Buff Beige 130. You can use a lighter concealer shade to lighten the darker Fit Me!® Dewy + Smooth Foundation. We hope this information is helpful and that you continue to explore our products with confidence and great satisfaction! https://tinyurl.com/yfvxqnq3
Personal info
Skin tone:
Medium
Skin type:
Normal
Eye color:
Brown
Skin concern:
Aging,
Pores
Hair color:
Black
Makeup
5 out of 5 stars
Would recommend
LL - 5 months ago, Verified purchaser
It’s easy to apply and cost less than my normal foundation
Personal info
Hair color:
Blonde
Eye color:
Hazel
Skin type:
Combination
Skin tone:
Light
Nope
2 out of 5 stars
Would not recommend
BeautyGuru - 5 months ago
I just did Drive-up to get shade 102 Fair Porcelain. I'm fair skin but I tan a bit, and this is too dark for me in any season. It looks really dark in person in the bottle. Nothing like the online photos of "102".
1 reply from Maybelline Consumer Care team - 5 months ago
Hi there! Whether you’re looking for a light, medium, or deep foundation, Maybelline New York has you covered! Discover the perfect foundation shade for your skin tone and type with our helpful shade finder on our website.
Personal info
Skin tone:
Light
Skin type:
Dry
Hair color:
Blonde
Eye color:
Grey
Love Maybelline Dewy foundation!!!
5 out of 5 stars
Would recommend
Nika - 6 months ago, Verified purchaser
I love that you can chose from different undertones. This dewy foundation is so good for dry skin. Doesn't look cake. Looks so natural with medium coverage. I wish it had a pump.
Personal info
Skin tone:
Light
Skin type:
Combination
Maybelline fix your shades
3 out of 5 stars
Helena - 6 months ago, Verified purchaser
I dislike that the dewy shades are completely different from the fit me matte.. I have the matte in 110 and it's a good shade maybe a tiny too dark, I've been wanting a more dewy look so decided to try the dewy version and got the shade 105 which you would think it would be lighter than the 110 but no. My fault should have bought in person instead of delivery. I can't tell if it has good coverage or wears good because I have to mix this with other foundations to be wearable.
1 reply from Maybelline Consumer Care team - 6 months ago
Hi There! Thank you so much for your feedback. Have you tried using this foundation with our Facestudio Glass Spray? Meet Maybelline New York’s Glass Spray Make-Up Finishing Spray! Our 1st glass-skin spray that leaves skin with a dewy, hydrated look with a glassy finish. This will pair perfectly with the foundation to give you the ultimate glow! Check it out here: https://tinyurl.com/yansvb6j
Personal info
Skin tone:
Light
Skin type:
Combination
Skin concern:
Sensitivity,
Uneven skin tone,
Sun damage
Eye color:
Green
Hair color:
Blonde
Great foundation
5 out of 5 stars
Would recommend
scc - 7 months ago, Verified purchaser
Lightweight and good coverage! Doesn’t dry out skin and has a nice feel to it. Great is has sunscreen too.
Maybelline Couldnt Request A Refund Or They Didn't Respond Back With A Helping Offer Till This Day
1 out of 5 stars
Would not recommend
No sega - 8 months ago
I Never Got My Foundation
1 reply from Maybelline Consumer Care team - 8 months ago
Hi There! We are so sorry you never received your order. We would like to speak with you directly about it. Please give us a call anytime between 9 AM to 5:30 PM ET at 800-944-0730 assistance and provide the reference #22178519. We are Looking forward to speaking with you. It would be helpful if you could have the product available when you call.
Love the 240 color but need it in full coverage
5 out of 5 stars
Cocotan - 9 months ago
originally posted on maybelline.com
Why does 240 not come in full coverage? its the closest match to my skin I have ever found, I need this is full coverage.
Best foundation
5 out of 5 stars
Marie_here - 10 months ago
originally posted on maybelline.com
I remember buying this foundation in the shade 110 like 6 years ago and it has been the best I've tried since. However, the dewy+smooth is no longer available in my country ) the Czech Republic) so I'm really disappointed and I hope I will be able to buy it again soon
Great product
5 out of 5 stars
Would recommend
Pat - 10 months ago, Verified purchaser
Easy to apply and looks soft and dewy
Personal info
Hair color:
Brunette
Skin type:
Combination
Eye color:
Brown
Skin tone:
Medium
Great
5 out of 5 stars
Would recommend
Rthy - 10 months ago, Verified purchaser
Looks very natural and goes on smoothly exactly my tone of skin
Personal info
Eye color:
Brown
Hair color:
Brunette
Skin tone:
Light
Skin type:
Combination
Skin concern:
Pores,
Uneven skin tone,
Acne,
Aging
Careful with the color match
1 out of 5 stars
Would not recommend
Haley - 10 months ago, Verified purchaser
NOT dewy it is very very cakey. My skin was very soft and not dry before applying and as you can see in the photo, only the spot with the foundation on it looks dry and uneven. ALSO the color swatches are wildly incorrect. I know I’m way too pale, but I’ve always used “porcelain” in any brand regardless of undertones. And the swatch they showed in the listing seemed to be a perfect match. This is a light beige at best. (The other lighter tones are TOO light on my face). Very disappointed especially after reading all the reviews. If I could get my money back I would.
1 reply from Maybelline Consumer Care team - 10 months ago
Hi Haley! Thank you for sharing your experience with our Maybelline Fit Me Dewy + Smooth Foundation SPF 18. We understand how disappointing it is when a product doesn't provide the results you were hoping for. Feedback is very important to us and helps us improve all our products. We recommend you check out our Maybelline Dream Radiant Liquid Foundation with Hyaluronic Acid + Collagen. We hope you'll give it a try!
Need a fragrance free or unscented version
1 out of 5 stars
Tacoknight - 10 months ago
originally posted on maybelline.com
Bothers my nose. Can’t wear. This foundation has fragrance. The new urban foundation has Propylene Glycol in it. And the new Radiant Foundation has Propylene Glycol in them. Had patch test done by derm doctor Highly Allergic To Propylene Glycol. Also new concealer has PG in it.
1 reply from Consumer Care Center team - 10 months ago
Hi Tacoknight! Thanks for reaching out to us regarding Fit Me Dewey + Smooth Foundation. We can understand how frustrating it is to try a new product and not be satisfied. We're sorry to hear that the fragrance was strong. We value consumer opinions and will share them with our teams.
Personal info
Eye color:
Brown
Hair color:
Brunette
Skin type:
Combination,
Normal,
Dry
Skin tone:
Light
Holy grail foundation
5 out of 5 stars
Would recommend
ilikegoldnow - 11 months ago, Verified purchaser
My favorite foundation. Looks so natural and color fits me perfectly Better than the matte version for me
Colors are way off
1 out of 5 stars
Abbs80 - 11 months ago
originally posted on maybelline.com
Was looking forward to trying this foundation for my dry skin, however the color is way too dark. When I went back to the store I compared to the matte version and the same color 110 porcelain are two completely different colors. Disappointed.
1 reply from Consumer Care Center team - 11 months ago
Hi there! Thank you for using our Fit Me!® Dewy + Smooth Foundation. We are sorry to hear that this new foundation of ours wasn't a new favorite of yours, and we will be passing your comments along. We recommend that you try our Maybelline Super Stay® Active Wear Foundation delivers up to 30 hour wear that feels light as air and does not transfer. The lightweight, yet high-impact coverage formula glides onto the skin for a flawless makeup finish that lasts all day. You can read more about it here: https://tinyurl.com/y7292ldh, and we hope you give it a try!
Personal info
Hair color:
Brunette
Skin tone:
Light
Eye color:
Brown
Skin concern:
Dark circles
Skin type:
Combination
Fragrant
2 out of 5 stars
Would not recommend
Doxiemama123 - 11 months ago, Verified purchaser
I will not be buying this again. It is too fragrant and shades are way off. Finish is okay but can’t get over the smell. Feels like I am putting perfume over my skin.
1 reply from Maybelline Consumer Care team - 11 months ago
Hey Doxiemama123! thank you for reaching out regarding our Maybelline Fit Me Dewy + Smooth Foundation SPF 18. Our consumers feedback is always appreciated and valued. We understand how frustrating it can be when a product does not perform the way you expect it to. We will be relaying this information to our product development team for further review. We recommend trying our Fit Me® Matte + Poreless Foundation face makeup. This lightweight foundation mattifies and refines pores and leaves a natural, seamless finish and Fragrance Free. Hope this information helps and that you continue to use Lancôme.
Formula: great. Shade: bad
4 out of 5 stars
Aquachick - 11 months ago
originally posted on maybelline.com
I think that the formula is amazing and works for my skin but I bought the wrong shade. If my shade is 105 Fair Ivory in the Matte and Poreless foundation, what is my shade in the Dewy and Smooth foundation? If you can answer me as quick as you can, I would appreciate it. Thanks!
Personal info
Eye color:
Blue
Skin concern:
Redness,
Uneven skin tone
Skin tone:
Light
Hair color:
Blonde
Skin type:
Dry
Love this foundation!
5 out of 5 stars
Would recommend
Hyfraze - 11 months ago, Verified purchaser
I have dry skin and this foundation never emphasizes my skin texture. Pretty spot on for color match. It’s light, not cakey. I’ve repurchased this foundation at least 8 times and will continue to do so.