Loading, please wait...

Maybelline FIT ME! Dewy + Smooth Foundation - Fair Shades - 1.0 fl oz

Maybelline FIT ME! Dewy + Smooth Foundation - Fair Shades - 1.0 fl oz - image 1 of 3Maybelline FIT ME! Dewy + Smooth Foundation - Fair Shades - 1.0 fl oz - image 2 of 3Maybelline FIT ME! Dewy + Smooth Foundation - Fair Shades - 1.0 fl oz - image 3 of 3
Maybelline FIT ME! Dewy + Smooth Foundation - Fair Shades - 1.0 fl oz - image 1 of 3
color 115 Ivory
Shipping
Not available

About this item

At a glance

Dry Skin
Dry Skin
Normal Skin
Normal Skin

Highlights

  • Maybelline New York Dewy and Smooth foundation with SPF 18
  • This hydrating foundation smoothes skin's texture
  • Achieves a naturally luminous and radiant finish
  • Moisturizing foundation ideal for normal to dry skin
  • Available in a variety of skin-fitting shades

Specifications

Suggested Age: Adult Use Only

Color Family: Multiple Colors, White

Color Palette: Light Tones

Product Form: Liquid

Cosmetic Coverage: Medium

Skin Tone: Light

Skin Undertone: Cool

Beauty Purpose: Color correction

Recommended Skin Type: Combination, dry, normal

TCIN: 13081078
UPC: 041554238655
Item Number (DPCI): 052-07-0678

Description

This moisturizing foundation is formulated to achieve a flawlessly smooth, hydrated, and more even skin tone. Fit Me Dewy + Smooth foundation also features SPF 18 sunscreen to help protect the skin from sun damage. The end result is beautifully hydrated and smooth skin with a foundation makeup shade that fits you. Dermatologist tested. Allergy tested. Non-comedogenic. Fragrance-free.

Packaging May Vary


Apply the foundation onto skin with fingertips or an applicator and blend.

For external use only.
Dry Skin
Dry Skin
Recommended for Dry Skin.
Normal Skin
Normal Skin
Recommended for Normal Skin.
If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info.

Choose from three different ways to try it on: use your webcam for live makeup, upload a photo, or select a model. We'll automatically apply the product of your choice. Please note: this experience is available on most popular browsers. If you're on a mobile phone, Live Makeup requires Safari (iOS) or Chrome (Android).

Check out more items that you can try on with Target Beauty Studio.

Recommended


From the manufacturer

No information loaded.

Guest Ratings & Reviews

4.3 out of 5 stars with 8535 reviews
85% would recommend
82 recommendations
quality: 3.7 out of 5
value: 4.7 out of 5
easy to apply: 4.6 out of 5
long lasting: 3.5 out of 5
easy to remove: 4.5 out of 5

Review images (6)

Guest review image 1 of 6, zoom inGuest review image 2 of 6, zoom inGuest review image 3 of 6, zoom inGuest review image 4 of 6, zoom inGuest review image 5 of 6, zoom inGuest review image 6 of 6, zoom in

Great finish!

5 out of 5 stars
Anonymous - 26 days ago
originally posted on maybelline.com
I’ve been having trouble finding a foundation that doesn’t make my skin look patchy/flakey and this foundation saved me. I really like the glowy finish. It also paired well with my powder. The only con I have is that at the end of the day my driest places do become slightly patchy. If I exfoliate before use I don’t have that problem though. I purchased the shade classic ivory and it blends into my skin well enough for me to finish off the bottle but I hope to find a lighter shade.
Did you find this review helpful?
Report review

(no review title)

5 out of 5 stars
Would recommend
kateandlilly - 1 month ago
Ok, this foundation is CRAZY good for $5. It's more natural looking and longer lasting than every department store brand I've ever tried, from Lancome to Smashbox to Urban Decay. I was about to purchase Dior's new radiant finish foundation for $52 because I was sick of foundations that looked caked and unnatural, but when I read that this one is noncomedogenic I bought this in a pinch to get me through an interview. I am forever converted. The finish is dewy but not greasy, it sets beautifully with powder, shade range is on point, it has buildable coverage and seriously just looks like flawless skin. The coverage is about sheer to medium, but still works well for under eye coverage because of the radiant finish. The application can be slightly streaky when applied with a brush but it doesn't set too fast so it can be easily blended. I set with Fenty powder and my skin looks flawless all day. Believe the hype!
easy to apply: 4 out of 5
easy to remove: 5 out of 5
long lasting: 4 out of 5
quality: 4 out of 5
value: 5 out of 5
5 guests found this review helpful. Did you?
Report review

Ugh!

2 out of 5 stars
Shaylaaaaa - 1 month ago
originally posted on maybelline.com
I have been wanted to try this foundation for so long but the Dewy + Smooth shade range stinks.. I need fair skin cool undertone. Please help!!
1 reply from Consumer Care Center team - 1 month ago
Hi there! Thank you for your interest in our Maybelline Fit Me Dewy + Smooth Foundation. We recommend that you take a look at our Foundation Shade Finder on our website, here you will take a personalized quiz to find the best product and shade for you! For best color selection, we recommend visiting one of our stores where one of our beauty advisors would be happy to help you choose the right shade and products for you. Each store has testers so that you have the opportunity to try each product before you make a purchase. We hope this was helpful and continue using Maybelline with great satisfaction! Please feel free to reach out for any further assistance.
3 guests found this review helpful. Did you?
Report review

My absolute favorite

5 out of 5 stars
Would recommend
Shelby - 3 months ago
I love it so much! I use it every single day. I'm shade 105 (Fair Ivory) and I love it in every way. Long lasting, very subtle and nice scent, easy to apply, and dries quickly but not impossible to manipulate if needed. It is a little but hard to remove but that's expected with how well it stays on. I highly recommend it.
easy to apply: 5 out of 5
quality: 5 out of 5
easy to remove: 4 out of 5
value: 5 out of 5
long lasting: 5 out of 5
2 guests found this review helpful. Did you?
Report review

Finally!

5 out of 5 stars
Mossy30553 - 3 months ago
originally posted on maybelline.com
After trying several expensive department store brands, I decided to try this after a recommendation from a friend. Wow! I can’t believe how smooth this went on. It looks great on my skin and the finish is perfect. I wish I had known about this all along!
3 guests found this review helpful. Did you?
Report review

Super easy to apply!

4 out of 5 stars
Jackie375 - 3 months ago
originally posted on maybelline.com
Really easy to apply and lasts all day. The only two reasons I didn't give this 5 stars was because they don't make my shade. I have a very...unique shade of olive/tan that is really hard to find in makeup products so I suppose I can't really blame them for not having it, but they do need more olive options.
3 guests found this review helpful. Did you?
Report review

Ages you

3 out of 5 stars
Pierce - 3 months ago, Verified purchaser
The color was an amazing match to my skin tone It does a fairly good job covering red blemishes however my laugh lines are by no means prominent and it somehow settles into them and makes me look 10 years older.
1 reply from Maybelline Consumer Care team - 3 months ago
Hi Pierce! Thank you for using our Maybelline Fit Me Dewy + Smooth Foundation. We are so happy to hear that this foundation has been providing good color and coverage results for your! For even smoother results, we recommend pairing it with one of our many primers. You may want to check out our Baby Skin Instant Pore Eraser. You can read more about it here: http://tinyurl.com/y4z272cc, and we hope you try them together soon!
easy to apply: 5 out of 5
easy to remove: 4 out of 5
quality: 3 out of 5
value: 3 out of 5
long lasting: 3 out of 5
2 guests found this review helpful. Did you?
Report review

Natural and Glowy

5 out of 5 stars
XxHxX - 3 months ago
originally posted on maybelline.com
I really like this foundation, very lightweight and hydrating on the face. Looks very natural on the skin with a pretty dewy glow. The shades suck because a lot of them are on the darker and golden side especially compared to the Matte versions shades. Lasts all day and still looks amazing all day. One of my Favourite Dewy foundations
2 guests found this review helpful. Did you?
Report review

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.


*See offer details. Restrictions apply. Pricing, promotions and availability may vary by location and at Target.com.