$4.99 when purchased online
Target Online store #3991
About this item
Highlights
- Volumizing Mascara: Great Lash Waterproof Brownish Black Mascara has a lash-doubling hypoallergenic formula that glides on smoothly to condition and build natural great-looking lashes
- Gentle On Lashes: Great Lash volumizing mascara for natural lash volume is suitable for contact lens wearers and is ophthalmologist tested
- Easy On Easy Off: This waterproof volumizing and lengthening mascara features a unique lash-building brush that makes it so easy to get a voluminous, full-lash look in one application; clean and easy to remove without any scrubbing or rubbing
- Maybelline Is THE Eye Expert: Whatever your signature eye look, whether natural or dramatic, Maybelline helps create looks that draw eyes. With a broad selection of pencil & liquid eyeliners, highly pigmented eyeshadows, iconic mascara, & eyebrow makeup
- Create Any Look: Maybelline foundations, bb creams, concealers and highlighters create a perfect canvas; Make eye looks with eyeshadows, brow pencils and eyeliners, and perfect your pout with lipsticks and lip balms
- Maybelline New York: The world’s number 1 makeup brand, from foundation to eye mascara to lipstick; Diverse, on the pulse, inspired by the city and tested on its streets
Description
After 40 years, Maybelline New York’s Great Lash Volumizing Mascara is still America’s favorite mascara. Allure Readers’ Choice and Best of Beauty Award Winner is loved for its lash-doubling formula that conditions as it thickens. The lengthening mascara’s clean and volume-building formula delivers volume without clumps or globs and conditions lashes with each coat. The hypoallergenic formula is ophthalmologist tested and safe for contact lens wearers. Complete your eye makeup look with Maybelline New York’s fan favorite Master Precise Liquid Eyeliner.
Step 1: Sweep the lash-building brush from the root to tip of lashes.
Step 2: Continue building volume until the desired lash look is achieved.
Step 3: Do not let mascara dry in between coats.
Step 4: Easily remove mascara with Garnier Micellar Water for Waterproof Makeup.
Step 1: Sweep the lash-building brush from the root to tip of lashes.
Step 2: Continue building volume until the desired lash look is achieved.
Step 3: Do not let mascara dry in between coats.
Step 4: Easily remove mascara with Garnier Micellar Water for Waterproof Makeup.
Suggested Age: Adult Use Only
Health Facts: Hypoallergenic
Color Palette: Dark Tones
Beauty Purpose: Lengthening, Thickening
Net weight: .43 fl oz (US)
Features: Lightweight, Waterproof
TCIN: 12057830
UPC: 041554626988
Item Number (DPCI): 052-07-0249
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
g1835: petroleum distillates, pentaerythrityl hydrogenated rosinate, carnauba/carnauba wax/cire de carnauba, polyethylene, synthetic beeswax, disteardimonium hectorite, ceresin, ci 77713/magnesium carbonate, cera alba/beeswax/cire d'abeille, kaolin, aluminum stearate, silica, propylene carbonate, cetyl dimethicone methylparaben, butylparaben, propylparaben, tocopheryl acetate, triticum vulgare/wheat germ oil. [+/- may contain: ci 77491, ci 77499, ci 77492/iron oxides, ci 77007/ultramarines, ci 77891/titanium dioxide] f.i.l. d1601/3
Allergens & Warnings:
TO SAFEGUARD MAYBELLINE PURITY, RESERVE THIS PRODUCT FOR YOUR PERSONAL USE. TREAT THE APPLICATOR WITH THE HYGIENIC CARE YOU GIVE YOUR EYES. NEVER APPLY THIS PRODUCT IN A MOVING VEHICLE DO NOT DILUTE MASCARA WITH WATER, SALIVA, OR ANY OTHER SUBSTANCE. CAP TIGHTLY AFTER USE. IF CHANGE IN ODOR OR APPEARANCE OCCURS, DISCONTINUE USE. DO NOT USE THIS OR ANY OTHER EYE COSMETIC IF YOUR EYE IS INJURED, IRRITATED, OR INFECTED. CONSULT A PHYSICIAN PROMPTLYShipping details
Estimated ship dimensions: 5.53 inches length x 2.64 inches width x 0.79 inches height
Estimated ship weight: 0.06 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: Northern Mariana Islands, Puerto Rico (see also separate entry under PR), Hawaii, American Samoa (see also separate entry under AS), Alaska, United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Guam (see also separate entry under GU)
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.1 out of 5 stars with 6735 reviews
value: 3.7 out of 5
easy to apply: 4.22 out of 5
quality: 3.49 out of 5
easy to remove: 4.12 out of 5
long lasting: 3.5 out of 5
61% would recommend
262 recommendations
Did it change?
2 out of 5 stars
Thumbs down graphic, would not recommend
Anon - 8 days ago
- Eye color: Green
- Skin type: Combination
- Hair color: Red
- Skin tone: Light
I have bought this for years and opened a new bottle this past week. One use landed me in the ER. did something change? My eyes swelled shut and my checks swelled up as well. Bummer to spend Thanksgiving in the ER getting steroids 💀
1 reply from Maybelline Consumer Care team - 5 days ago
Hi there. We are sorry to hear about the experience you had with your recent mascara purchase. We would like to speak with you directly about it. Please give us a call@ 800-944-0730 9 AM to 5:30 PM ET M – F for assistance. It would be helpful if you could have the product available when you call.
Allergic reaction
1 out of 5 stars
Thumbs down graphic, would not recommend
dgirl5 - 9 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Hair color: Brunette
- Skin concern: Acne
- Eye color: Brown
Currently waiting at the minute clinic so hopefully they can prescribe me something for what this mascara did to my eyes. I have swollen red bumps on my eyelid and under my eye. I used to use this mascara a few years ago but had to trash it!!
1 reply from Maybelline Consumer Care team - 6 days ago
Hi there. We are sorry to hear about the experience you had with Maybelline Great Lash Volumizing and Lengthening Mascara. We would like to speak with you directly about it. Please give us a call @ 877-456-5287, 9:00 am - 5:30 pm ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
Allergic reaction!!!
1 out of 5 stars
Puffy Eyed Gal - 21 days ago
originally posted on maybelline.com
allergic reaction: red puffy and itchy eyes. I've never had such a horrible reaction from this mascara. It became painful and swollen after only a few hours after application after opening a brand new package after buying it 2 days prior.
1 reply from Consumer Care Center team - 18 days ago
Hello! We are sorry to hear about the experience you had with Great Lash Big®. We would like to speak with you directly about it. Please give us a call at 877-456-5287, 9:00 am - 5:30 pm ET for assistance and provide the reference #38136902. It would be helpful if you could have the product available when you call. Looking forward to speaking with you.
Favorite
4 out of 5 stars
Thumbs up graphic, would recommend
Rylee Wimpey - 27 days ago, Verified purchaser
- Hair color: Red
- Skin tone: Light
- Skin type: Combination
- Eye color: Green
My all time favorite mascara. Waterproof makes my curls stay up all day. Very easy to remove with waterproof oil. Only downside is the brown looks a lot like the black so it’s hard to tell a difference.
Can’t believe no one told me about this
5 out of 5 stars
Milky104 - 29 days ago
originally posted on maybelline.com
I can’t believe it’s taken me 45 years of wearing makeup to find this! Have had years of panda eyes due to my long straight lashes. Just can’t get it off now 🤣
Good mascara for the price
4 out of 5 stars
Thumbs up graphic, would recommend
luvbngigi - 30 days ago, Verified purchaser
This mascara provides good coverage and thickness, especially for the price. However, if you do not get the waterproof version it does tend to create black smudges under the eyes and on the eyelid if you get hot or use too much moisturizer. In that case I would recommend the waterproof, no smudge at all!
Mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Kjg - 2 months ago, Verified purchaser
Love this mascara. I have used this brand since I was a teenager.
If it's not broke, don't fix it.
5 out of 5 stars
Thumbs up graphic, would recommend
mitchellfamily - 2 months ago, Verified purchaser
- Skin tone: Medium
- Skin type: Combination
- Skin concern: Aging, Dark circles
- Hair color: Brunette
- Eye color: Hazel
There's a reason this mascara is a classic in the makeup world -- it works perfectly.
Horrible great lashes
1 out of 5 stars
Thumbs down graphic, would not recommend
Regular - 3 months ago
The worst thing I have ever bought in my life. I spent a whole Sunday with swollen eyes, I didn't understand what was happening. My face even started to swell, and I kept applying it and it was the same thing. Omg, this should be taken off the market. It's the worst thing in my life. I almost went to the emergency hospital Lo peor que he comprado en mi vida pase un domingo completo con los ojos hinchados no entendian que pasaba hasta mi cara empezaba a incharse, y segui aplicandomelo y fue lo mismo omg esto lo deberian de sacar del mercado es lo peor en mi vida..
It's used to be fast and easy to put on with it w
1 out of 5 stars
Rebel 1 - 3 months ago
originally posted on maybelline.com
I've used the mascara for 45 years and now it flakes all over my face with in hours. It's always old have to by every 2 weeks because it's out.sad to say I found cheaper mascara for half the price.so has my friends.its sad it was the best mascara ever, I was a good brand you could depend on every time I used it.
1 reply from Consumer Care Center team - 3 months ago
Hello Rebel 1. We appreciate your feedback on our Great Lash®. We are sorry to hear that this product did not meet your expectations. We recommend trying our Lash Sensational Sky High Waterproof Mascara. This waterproof mascara is formula infused with bamboo extract and fibers for long, full & lightweight lashes, that don't flake or smudge. We thank you for giving this product a try as we will be passing on your comments to others in our team.
So happy to find the BIG!
5 out of 5 stars
PanAmer - 4 months ago
originally posted on maybelline.com
I had no idea how much I'd love the BIG! I was just looking for Maybelline Great Lash and much to my surprise, when I opened the packing, there is the chunky brush! It is so easy to use and gives perfect results. This will be my 'go to' mascara from now on. Thank you Maybelline!
Ok for a basic mascara
3 out of 5 stars
Thumbs up graphic, would recommend
Mimi - 4 months ago, Verified purchaser
- Skin concern: Acne, Sensitivity, Aging
- Hair color: Brunette
- Skin type: Combination
- Skin tone: Light
- Eye color: Green
Works ok for a basic mascara. Good black color. Brush is ok, clumps a little but not too bad. But I would not term it washable; it does not come off easily with my regular gentle cleanser (la roche); I have to use Micellar water or makeup remove, truly saturate with a cotton round, and rub. It acts more like a waterproof mascara in terms of the effort required to take it off.
1 reply from Maybelline Consumer Care team - 4 months ago
Hi there Mimi! Thank you for reaching out to us about the Great Lash Washable Mascara, in the 100 Blackest Black shade. We are sad to hear that you are having difficulty removing it and that you had clumping. We recommend using our Expery Eyes Makeup Remover it is a fragrance-free, moisturizing formula gently removes waterproof and washable mascara and eye makeup in a cinch. We hope you try this.
Just ok?
1 out of 5 stars
Thumbs down graphic, would not recommend
Kpiz - 4 months ago, Verified purchaser
This mascara is messy and will give you under eye darkness. It was recommended by influencers on TikTok and I was severely disappointed in the quality. Wanted to love this but it just wasn’t great
1 reply from Maybelline Consumer Care team - 4 months ago
Hi there! Thank you for your feedback on the Great Lash Washable Mascara in the Brownish-Black shade. We are sad to hear that you did not see the results you expected and you had soem smearing. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
Great lash
5 out of 5 stars
Thumbs up graphic, would recommend
Kween - 4 months ago, Verified purchaser
- Skin type: Combination
- Skin concern: Aging, Dullness
- Hair color: Brunette
- Skin tone: Medium
- Eye color: Brown
Great lash is my favorite mascara. I’ve tried different brands and keep coming back to my favorite. It’s easy to apply and really does make my lashes look great.
Maybelline mascara
1 out of 5 stars
Chocolate cookie - 4 months ago
originally posted on maybelline.com
Bottle was almost empty. They don’t fill it as much as they used to. I found a trick to put it on thicker and better heated in the microwave a few minutes then apply it, but there’s hardly anything to apply and it does not make my eyelashes thick.
1 reply from Consumer Care Center team - 4 months ago
Hello Chocolate cookie. We do not suggest microwaving your mascara as it is not tested to be used in that manner. Please give us a call at 877-456-5287, 9:00 am - 5:30 pm ET for assistance and provide the reference number 35985033. It would be helpful if you could have the product available when you call. Looking forward to speaking with you.
The gel is great but the brush would be better if it was curved. Just my opinion
3 out of 5 stars
Thumbs up graphic, would recommend
Honestly reviews - 4 months ago, Verified purchaser
- Skin tone: Medium
- Skin type: Combination
- Skin concern: Blackheads, Dark circles, Sensitivity, Puffiness
- Hair color: Black
- Eye color: Blue
Don't get me wrong. I love Maybelline but I have to say in all honesty, the covergirl eyebrow one is better. The brush on the covergirl eyebrow clear gel is curved
1 reply from Maybelline Consumer Care team - 4 months ago
Hi there! Thank you for your feedback on the Great Lash Washable Mascara in the Clear shade. We are sad to hear that you did not see the results you expected with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
HORRIBLE- allergic reaction
1 out of 5 stars
Thumbs down graphic, would not recommend
Mariaa - 4 months ago
I wouldn’t even give it 1 star. I used this same one yearssss ago with no issues. I’m guessing they changed the formula over the last few years. I decided to try this kind again and this time a bad allergic reaction happened. I applied it and a little later it felt a little itchy and irritated. When I got home from work I took it off and still felt bad and starting getting puffy. The next morning my eye was like this!!! I went to urgent care and was given prescribed antibiotic ointment.
1 reply from Maybelline Consumer Care team - 4 months ago
Hi there Mariaa. We are sorry to hear about the experience you had with the Great Lash Volumizing and Lengthening Mascara. We would like to speak with you directly about it. Please give us a call at 1- 800-944-0730 M-F 9am-5:30pm ET. Looking forward to speaking with you.
cried at work and it stayed!
5 out of 5 stars
cpj49 - 4 months ago
originally posted on maybelline.com
I cried at work today and this hasn't moved. no raccoon eyes or anything either. Also looks super cute and the brownish black is really nice for naturalish no makeup
Best Mascara for this 58 year old
5 out of 5 stars
Steph58 - 5 months ago
originally posted on maybelline.com
This is the only mascara I will use. The brush is smaller in size so I only end up with mascara on my lashes and not my face. The bristles of the brush remain intact. With another brand that I have tried the bristles actually fall off. I will keep using Maybelline!
Great profuct
5 out of 5 stars
Thumbs up graphic, would recommend
Rock1 - 5 months ago, Verified purchaser
- Skin type: Oily
- Hair color: Auburn
- Skin tone: Dark
- Skin concern: Uneven skin tone
Product works great every time I purchase it!