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$5.99When purchased online
About this item
At a glance
Hypoallergenic
Highlights
- Lash-doubling formula glides on to build great-looking lashes
- Lash-building brush makes it easy to get a full-lash look
- Washable formula
Specifications
Suggested Age: Adult Use Only
Health Facts: Phthalate-Free, Aluminum-Free, Sulfate-Free, Hypoallergenic
Color Palette: Dark Tones
Beauty Purpose: Lengthening, Thickening
Net weight: .43 fl oz (US)
Features: Double-Ended
TCIN: 12058325
UPC: 041554670745
Item Number (DPCI): 052-07-0495
Origin: Made in the USA
Description
After 40 years, Great Lash is still America’s favorite mascara. This mascara features a lash-doubling formula that glides on to build great-looking lashes. The lash-building brush makes it easy to get a full-lash look. Ophthalmologist tested. Hypoallergenic tested. Suitable for contact lens wearers.
Step 1. Sweep the lash-building brush from the root to tip of lashes.Step 2. Continue building volume until the desired lash look is achieved. Step 3. Do not let mascara dry in between coats. Step 4. Easily remove mascara with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover.
To safeguard purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute with water, saliva, or any other substance. Cap tightly after use. If a change in odor or appearance occurs, discontinue use. Do not use this or any other cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly.
Step 1. Sweep the lash-building brush from the root to tip of lashes.Step 2. Continue building volume until the desired lash look is achieved. Step 3. Do not let mascara dry in between coats. Step 4. Easily remove mascara with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover.
To safeguard purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute with water, saliva, or any other substance. Cap tightly after use. If a change in odor or appearance occurs, discontinue use. Do not use this or any other cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly.
Hypoallergenic
Designed to minimize the possibility of an allergic response.If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water/aqua, beeswax/cera alba, ozokerite, shellac, glyceryl stearate, triethanolamine, propylene glycol, stearic acid, sorbitan sesquioleate, methylparaben, quaternium-15, quaternium-22, simethicone, butylparaben, may contain: iron oxides (ci 77491, ci 77492, ci 77499), titanium dioxide (ci 77891), ultramarines (ci 77007), mica
Shipping details
Estimated ship dimensions: 5.55 inches length x 2.68 inches width x 0.94 inches height
Estimated ship weight: 0.06 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
More to consider
Similar items
4.1 out of 5 stars with 5746 reviews
61% would recommend
200 recommendations
long lasting: 3.5 out of 5
easy to remove: 4.11 out of 5
value: 3.66 out of 5
quality: 3.51 out of 5
easy to apply: 4.25 out of 5
Did you change something?
2 out of 5 stars
Khake - 16 days ago
originally posted on maybelline.com
I have used this product since I started wearing makeup. I have naturally long eyelashes and it worked wonderfully. UNTIL recently: I apply and apply and apply---nothing comes off on my lashes. This is my 3rd tube that has done this. I'm sad to say....guess its time to look for another brand. Did ya'll change something? Change it back!!!!!
Personal info
Skin concern:
Blackheads,
Pores
Skin type:
Normal
Skin tone:
Medium
Eye color:
Brown
Hair color:
Brunette
Unbeatable Price and Quality
5 out of 5 stars
Would recommend
Hopeleigh - 26 days ago, Verified purchaser
Hands down the best mascara. It goes on smooth and doesn’t clump up like other brands. It last all day (12+ hours) and is easy to remove. The price is unbeatable for the quality. I love that Target frequently offers Cartwheel deals on the item. I typically buy in bulk whenever there’s a beauty deal.
Personal info
Skin type:
Combination
Skin tone:
Light
Eye color:
Brown
Skin concern:
Redness,
Dark circles
Hair color:
Blonde
Classic for a reason
5 out of 5 stars
Would recommend
Target017 - 30 days ago, Verified purchaser
I’ve been using this mascara forever and still think it’s the best! Doesn’t clump but washes off smoothly with water. Highly recommend.
This mascara is a classic.
5 out of 5 stars
Evalved - 1 month ago
originally posted on maybelline.com
I recently rediscovered this, and I'm glad I rediscovered this. I will only use Great Lash or Rimmel's Retro Glam mascara. Great Lash gives me the look of falsies, without the added frustration of having to use glue. I get all that, plus it removes easily with soap and water. Great Lash has been my go-to since college, and I just love it. My only beef is that it does take quite a while to dry.
This product was good and it did work. It was very thin and did not have the best durability. I used the clear kind and it worked well as an eyebrow gel.
4 out of 5 stars
Would recommend
Manbaline mascara - 1 month ago
clear mascara that was pretty good.
mascara great lash
1 out of 5 stars
Would not recommend
Barbara - 2 months ago, Verified purchaser
terrible flakes in my eyes would never buy or use again
1 reply from Maybelline Consumer Care team - 2 months ago
Hi There! Thank you for trying our Maybelline Great Lash Washable Mascara. Feedback from our consumers is very important to us and helps us improve all our products. We are sorry to hear that this product is not your new favorite. Check out our The Falsies Lash Lift Mask, it conditions and cares for stressed-out lashes, due to heavy mascara usage, extensions and more. https://tinyurl.com/y8xektts
Mascara
5 out of 5 stars
Would recommend
Tricia - 2 months ago, Verified purchaser
My favorite mascara to use as top coat. Goes on so easy, no clumping
Personal info
Skin tone:
Medium
Skin concern:
Sensitivity
Eye color:
Brown
Skin type:
Normal
Hair color:
Brunette
Lash enhancement
5 out of 5 stars
Would recommend
RG - 3 months ago, Verified purchaser
Washes off easily. Looks great on
Personal info
Skin concern:
Pores,
Aging,
Cuticles
Skin tone:
Medium
Eye color:
Brown
Hair color:
Brunette
Skin type:
Normal
The OG
5 out of 5 stars
Would recommend
Vberg - 3 months ago, Verified purchaser
Still my OG mascara. Doesn’t clump, doesn’t flake. Smooth and long lashes. Can put on many coats without it clumping.
Personal info
Skin tone:
Light
Skin type:
Normal
Hair color:
Auburn
Eye color:
Brown
The best
5 out of 5 stars
Would recommend
Mona - 3 months ago
This is the only mascara I use. Recommended years ago by a makeup artist at a department store.
Personal info
Skin concern:
Sensitivity
Eye color:
Brown
Skin tone:
Medium
Hair color:
Brunette
Skin type:
Normal
PERFECTION
5 out of 5 stars
Would recommend
Great lash - 3 months ago
This great lash is perfection
Not the best.
2 out of 5 stars
Would not recommend
- 3 months ago
It basically like putting water on your eyelashes. It pretty much vanishes in the time range of an hour, not to mention how many times you may have to reapply may lead to eye infections if you don't wash all of it off properly.
1 reply from Maybelline Consumer Care team - 3 months ago
Hi there! Thank you for sharing your experience with our Maybelline Great Lash Washable Mascara. We understand how disappointing it is when a product doesn't provide the results you were hoping for. Feedback is very important to us and helps us improve all our products. We recommend you check out our Falsies Lash Lift Mascara. This is a lifting mascara that delivers dramatic length and volume – a lash lift look in a tube! We hope you'll give it a try and find great success!
Personal info
Skin tone:
Medium
Skin type:
Dry,
Oily
Eye color:
Hazel
Hair color:
Brunette
Skin concern:
Blackheads,
Sensitivity,
Acne
Kinda good
4 out of 5 stars
Would recommend
Addy - 3 months ago
That’s it didn’t have a good lift, girls if you can’t wear actual mascara then this is pretty good and will do the job my parents won’t let me wear make up until I’m like 16 but I’ve been using this it’s light and kinda hold up ur lashes but then it goes away I would recommend a curler for ur eyelashes so it would have a great effect but other then that is at its very good for like 12-14+ 👍😁
Love the Brown Great Lash
5 out of 5 stars
pioneerdebbie - 3 months ago
originally posted on maybelline.com
I have been using Great Last since I started wearing mascara a long long time ago. I am blonde, so I do not want any black in my mascara. I am having trouble finding Brown in stores in the last few months. I now see Blackish brown. Are you doing away with the brown? I hope not!! Also, this mascara comes right off with Dove unscented bar soap. It does not come off in the rain or in a swimming pool! I LOVE Great Lash Brown!!
Personal info
Skin type:
Oily
Skin concern:
Acne,
Puffiness
Hair color:
Black
Skin tone:
Medium
Eye color:
Brown
This is not a scam!!!!! READ THISS
2 out of 5 stars
Would not recommend
Do not get it - 3 months ago, Verified purchaser
I mean it’s all right but my friend said it lasted her a year and that it’s really good so I got it… but when I used it, it had to much gel so I would have to wait till it’s dry and then use it, but either WAYYY there was a white cast like white stuff and I have black eyebrows sooo I wouldn’t recommend getting one.
1 reply from Maybelline Consumer Care team - 3 months ago
Hi there! Thank you for your feedback on the Great Lash Washable Mascara. We are disappointed to hear that you did not like the results you had. We know that it can be frustrating when a product does not give you the results you were hoping for. We hope that you will continue to try and use these products with satisfaction.
Personal info
Skin tone:
Light
Skin type:
Normal
No
1 out of 5 stars
Would not recommend
Bee - 4 months ago, Verified purchaser
Does not stay on, my curled lashes are straight and droopy within an hour, not a fan
1 reply from Maybelline Consumer Care team - 3 months ago
Hi there! Thank you for sharing your experience with our Great Lash Washable Mascara. We understand how disappointing it is when a product doesn't provide the results you were hoping for. Feedback is very important to us and helps us improve all our products. We recommend you check out our Falsies Lash Lift Mascara. This is a lifting mascara that delivers dramatic length and volume – a lash lift look in a tube! We hope you'll give it a try and find great success!
Personal info
Eye color:
Brown
Skin type:
Combination,
Normal,
Dry
Hair color:
Black
Skin tone:
Medium
did nothing
2 out of 5 stars
Would not recommend
bbdoll - 4 months ago
Added maybe a tiny bit of length but that’s about it. Didn’t hold the curl, ZERO volume and kinda made me lashes stick together. It was super cheap so I’ll probably just use it on my bottom lashes or on days that I wear lashes.
1 reply from Maybelline Consumer Care team - 4 months ago
Hi There! We are sorry to hear about the experience you had with our Maybelline Great Lash Washable Mascara -Feedback from our consumers is very important to us and helps us improve all our products. We are sorry to hear that this product is not your new favorite. Check out our The Falsies Lash Lift Mask, it conditions and cares for stressed-out lashes, due to heavy mascara usage, extensions and more. https://tinyurl.com/y8xektts
Not washable as advertised!
1 out of 5 stars
DonnaC - 4 months ago
originally posted on maybelline.com
No matter how much soap and hot water I use it still comes off on my towel. Dishonest statement on package. I wanted washable mascara so it would come off in the shower.
1 reply from Consumer Care Center team - 4 months ago
Hello there! Thank you so much for your feedback we will love to make a suggestion to you on how to properly remove this product. Try using our EXPERT EYES® 100% OIL-FREE EYE MAKEUP REMOVER.
Personal info
Hair color:
Brunette
Eye color:
Green
Skin concern:
Blackheads,
Acne,
Redness
Skin type:
Combination
Skin tone:
Medium
mid
4 out of 5 stars
Would not recommend
urmom - 5 months ago
it was really watery and falls out but it looks good i’ll probably reapply a few times
Personal info
Skin tone:
Light
Skin type:
Normal
Skin concern:
Sensitivity,
Puffiness
Hair color:
Black
Eye color:
Brown
terrible, never buying it again
1 out of 5 stars
Would not recommend
audrey - 5 months ago
I went to go buy the Physicians Formula mineral wear clear mascara but there was no more left so I purchased the Maybelline one. When i tried it on it was awful. The formula is super watery. Even if you dont touch it and let it dry out, it does not hold your lashes and if anything uncurled my precurled lashes. The brush is also a very awkward shape that does not allow for much product to be applied to the lashes. I usually also use my clear mascara for my lashes, and this mascara was only watery and wiuld not hold them up. I would never every recomend this product to a friend. I asked my friend ti try it on to see what she said and the first thing she asked was about how watery the formula was. If you are looking for a clear mascara, I would recomend the Physicians Formula Clear Mineral Wear Mascara. That one is a thousand times better, i'm never purchasing it again that's why my bottle is still full.
1 reply from Maybelline Consumer Care team - 5 months ago
Hi there! Thank you for your feedback on the Great Lash Clear Washable Mascara. We are said to hear that this mascara did not meet your expectations and did not give you the results you were hoping for. We know it can be frustrating and we will share this information with our production team. We hope that you will continue to try and use our products with satisfaction.