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About this item
Highlights
- Maybelline Instant Age Rewind Concealer: America's Number 1 Concealer; Erase the look of dark circles, correct the appearance of redness and brighten the look of dull skin with Instant Age Rewind Eraser multi-use dark circle concealer
- Anti-Aging Concealer: Turn back time with this anti-aging under eye concealer treatment infused with Haloxyl; Say bye bye to the look of fine lines, blemishes, redness, and dark circles, and hello to a radiant, well rested, refreshed looking eye area
- Best Face Forward: Maybelline has sheer, medium, and full coverage concealer foundation in liquid, stick, and cushion foundation formulas, and a range of concealers, plus face primers, contour, highlighter, and pressed powder to help you create a perfect canvas
- Maybelline has what you need to create any look: foundation, bb cream, concealer and highlighter to create a perfect canvas, eyeshadow, brow pencils and eyeliner for any eye look and lip products, from show stopping matte lipstick to au natural lip balms
- Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup
Description
Instant Rewind Eraser is the do-it-all concealer. This hydrating concealer does everything you need in a New York minute: conceals, contours and corrects with just a click! Our concealer provides up to 12 hours of moisturizing wear for crease-resistant coverage. Plus, its sponge-tip applicator makes on-the-go beauty super -easy. Just apply, click, cover and go wherever city life takes you. This. Is. Everything.
Suggested Age: Adult Use Only
Health Facts: Nonylphenol Ethoxylate Free, Hydroquinone-Free, Formaldehyde-Free, Noncomedogenic, Triclosan-Free, Mineral Oil-Free, Phthalate-Free, Contains Micellar Water, Talcum-Free, Paraben-Free, Vegan
Color Finish: Natural
Color Palette: Medium Tones
Product Form: Liquid
Cosmetic Coverage: Medium
Skin Tone: Medium, Light, Deep, Fair
Skin Undertone: Warm
Sustainability Claims: Cruelty-Free
Beauty Purpose: Dark Circle Reduction, Concealing, Skin Tone Improvement, Color Correction
Recommended Skin Type: Very Dry, Combination, Normal, Mature, Sensitive, Oily, Acne-Prone, Dry
Net weight: .2 fl oz (US)
Features: Blendable, Non-Comedogenic, Long Lasting
TCIN: 13521053
UPC: 041554267198
Item Number (DPCI): 052-07-0286
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water/eau, dimethicone, isododecane, glycerin, peg-9 polydimethylsiloxyethyl dimethicone, propylene glycol, disteardimonium hectorite, silica, dimethicone crosspolymer, peg-10 dimethicone, cetyl peg/ppg 10/1 dimethicone, phenoxyethanol, sodium chloride, polyglyceryl-4 isostearate, caprylyl glycol, disodium stearoyl glutamate, ethylhexylglycerin, chlorphenesin, aluminum hydroxide, steareth-20, lycium barbarum fruit extract, chlorhexidine digluconate, sodium benzoate, n-hydroxysuccinimide, lactic acid potassium sorbate, tocopherol, sodium citrate, palmitoyl tripeptide-1, chrysin pentaerythrityl tetra-di-t butyl hydroxyhydrocinnamate, palmitoyl tetrapeptide 7, citric acid, biotin, [+/- may contain: ci 77891/titanium dioxide, ci 77491, ci 77492, ci 77499/iron oxides]. t280697/1.
Shipping details
Estimated ship dimensions: 5.58 inches length x 1.81 inches width x 0.94 inches height
Estimated ship weight: 0.07 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.3 out of 5 stars with 4261 reviews
73% would recommend
371 recommendations
value: 4.11 out of 5
long lasting: 4.02 out of 5
easy to apply: 4.29 out of 5
easy to remove: 4.52 out of 5
quality: 4.01 out of 5
Personal info
Skin type:
Normal
Skin tone:
Light
Hair color:
Black
Change in quality
1 out of 5 stars
Thumbs down graphic, would not recommend
Maddie - 6 days ago, Verified purchaser
I’ve been using this for YEARS, and In different shades because I tan in the summer. It used to be amazing and full coverage, and would last forever. Now, it’s light coverage, and doesn’t last. I’ve noticed this change in the last 6 ish months. I buy one about every month. Quality went down, price stays the same. Sad that I have to look for a new concealer after years :(
Personal info
Hair color:
Brunette
Eye color:
Brown
Skin tone:
Light
Skin concern:
Dark circles,
Uneven skin tone
Skin type:
Combination
Light and invisible
5 out of 5 stars
MNMom - 14 days ago, Verified purchaser
Light, didn’t plug pores or make my face sweat. Invisible coverage.
Amazing
5 out of 5 stars
Thumbs up graphic, would recommend
Kriston - 15 days ago, Verified purchaser
I learned of this product from Erica Taylor on TikTok. I don't know how this works but it is sorcery. This will be a daily use item in fixing my NL folds now that I'm maturing. Amazing product!!
Personal info
Skin tone:
Medium
Eye color:
Hazel
Skin type:
Combination
Hair color:
Brunette
Nice!
5 out of 5 stars
Thumbs up graphic, would recommend
dford - 21 days ago, Verified purchaser
I got the shade "hazelnut" to use as contour and I love it! It adds a little deeper color to make me look & feel tan, but still subtle.
Fab finished
5 out of 5 stars
- 21 days ago
originally posted on maybelline.com
[This review was collected as part of a promotion.] Love the consistency it had and the durability on my skin . It didn't break me out which is a plus and you could build up . Love the range of colors and it doesn't feel heavy on your face.
1 reply from Consumer Care Center team - 21 days ago
Hi there! Thank you for your feedback on the Instant Age Rewind Eraser Concealer, we love it as well. We suggest checking out the new Instant Perfector 4-in-1 Matte Makeup. This makeup has a whipped, lightweight texture that blurs pores, conceals blemishes, mattifies and evens skin tone—all in one easy step. Here is a link for you to check it out: https://tinyurl.com/y8l3x57q . We hope you give it a try!
MaybeNOT maybelline
1 out of 5 stars
KMGS - 22 days ago
originally posted on maybelline.com
Since you have males modeling women’s makeup this will be the last time I use maybelline.
Dries skin and creases
2 out of 5 stars
jwilc1222 - 22 days ago
originally posted on maybelline.com
Dries my skin and creases as soon as applied. Read sooooop many amazing reviews, only to have it be such a disappointment 😞.
1 reply from Consumer Care Center team - 17 days ago
Hi there! Thank you for your feedback on our Instant Age Rewind® Eraser. We are sorry it did not perform as you had hoped. Thank you for taking the time to reach out. We hope you continue to explore our other products in the future!
Application does not work.
1 out of 5 stars
Staazee1 - 24 days ago
originally posted on maybelline.com
I have used this product for a while. The last 3 purchases have been terrible. The applicator does not work no matter how many times it is twisted around. I repurchased 2 more times and still no satisfaction. This is so disappointing. Is it time to move on?
1 reply from Consumer Care Center team - 17 days ago
Hi there! We are so sorry to hear about your experience with the Instant Age Rewind Eraser Concealer. We'd like to assist you in the best way that we possibly can. Please contact us at 800-944-0730 M-F 9:00 am – 5:30 pm ET and refer to reference #29730286 for assistance. We look forward to hearing from you.
Horrible
1 out of 5 stars
pey343 - 24 days ago, Verified purchaser
Applicator was god awful
very dissapointing
2 out of 5 stars
lara09 - 1 month ago
originally posted on maybelline.com
I bought two, number 1 did NOT work. I had to remove the sponge to get a bit of product and swab it then could not get it back on properly. keep twisting it to no avail. i keep googling how to get it to work but i cant find anything but i don't want to waste the product! number 2 works very well and i love it but i bought two and am very disappointed
1 reply from Consumer Care Center team - 28 days ago
Hello! We are so sorry to hear about experience with our Instant Age Rewind® Eraser. We would like to help you the best way we can! Please give us a call at 800-944-0730 M-F 9:00 am – 5:30 pm ET and provide the reference number 29600566. We look forward to speaking with you!
Personal info
Skin concern:
Dark circles,
Pores,
Acne,
Sensitivity
Hair color:
Blonde
Skin type:
Normal
Skin tone:
Light
Eye color:
Green
Great buy
4 out of 5 stars
Thumbs up graphic, would recommend
Maneline concealer - 1 month ago
Blends nice! Wish it would be full coverage Medium coverage almost how I like it but do not take this review the wrong way. I absolutely love this product This was one of the best concealer I have ever bought Thank you
Not working
1 out of 5 stars
Thumbs down graphic, would not recommend
AbbyMC - 1 month ago
so hard to make it work.. product not dispensing correctly
1 reply from Maybelline Consumer Care team - 1 month ago
Hi there! Thank you for reaching out to us we are sad to hear that you had some troubles getting the Instant Age Rewind Multi-Use Dark Circles Concealer Medium to Full Coverage, in the shade150 Neutralizer to work. For best results we recommend following these steps: Step 1. Twist the sponge applicator in direction of arrows until the concealer is visible on the sponge (could take a bit 1st time using). Step 2. Apply concealer directly to the under-eye area, blending in an outward motion. Step 3. For extreme dark circles, apply the Neutralizer shade under concealer shade. Step 4. For a luminous touch, apply the Brightener shade to the inner corner of eyes, brow bones and bridge of the nose. We hope that you give this another try and love the results!
Difficult Applicator
4 out of 5 stars
KatherineT - 1 month ago
originally posted on maybelline.com
I really like this concealer but I have a very hard time getting the product to the applicator on the first use! I have had two tubes of this so far - I thought maybe I had a bad applicator with the first concealer. ( I did eventually get the product to start applying.) I bought another one and actually broke the tube trying to get the product to come out. I would love this stuff if only the applicator was easer.
1 reply from Consumer Care Center team - 18 days ago
Hi There KatherineT! We appreciate you reaching out to us about our Instant Age Rewind® Eraser. We are so sorry to hear about your difficulty using this product. We will be sure to pass along your feedback about the product packaging to others on our team. We thank you for sharing your experience and hope you continue to use our products with confidence and satisfaction! XOXO
Good!
5 out of 5 stars
Thumbs up graphic, would recommend
Summer65 - 2 months ago, Verified purchaser
Does what it claims! I use under eyes and as concealer/highlighter on T-zone and blend in with a blending sponge. Blurs the fine lines and brightens skin. Set with wet and wild powder and does not crease.
Personal info
Skin tone:
Medium
Skin type:
Combination
Skin concern:
Acne,
Redness,
Dark circles
Hair color:
Brunette
Eye color:
Brown
Is the formula different?
3 out of 5 stars
Thumbs up graphic, would recommend
dest - 2 months ago, Verified purchaser
I used to love this as a teen. Once I set it, it wouldn't crease & was pretty full coverage. Now it's not as full coverage & creases SO fast. Even after setting. Idk what happened. It's so expensive for what it is. Maybe they changed the formula?
1 reply from Maybelline Consumer Care team - 2 months ago
Hi there! We are disappointed to hear that you no longer are enjoying the results you had with the Instant Age Rewind Multi-Use Dark Circles Concealer Medium to Full Coverage, in the shade 150 Neutralizer and that you had some creasing. We will share this information with our production and development team. We hope that you will continue to try and use our products in the future.
Failure of sponge applicator
2 out of 5 stars
dot83 - 2 months ago
originally posted on maybelline.com
As much as I have used the Age Rewind, the last two have had the sponge applicator pull away with the makeup oozing out as a result
1 reply from Consumer Care Center team - 1 month ago
Hello dot83. Thank you for reaching out about the Instant Age Rewind® Eraser. We are very sorry to hear that it did not meet your expectations. While this is very upsetting to hear, we appreciate you bringing this to our attention in order to understand where we can improve. We thank you for your feedback and we hope you continue using Maybelline with great satisfaction!
Personal info
Skin type:
Combination
Skin tone:
Medium
Slayyy
5 out of 5 stars
Thumbs up graphic, would recommend
Georgia - 2 months ago
This is a very nice concealer and covers everything
Personal info
Skin tone:
Light
Skin type:
Combination
Skin concern:
Aging,
Pores,
Dullness,
Sun damage,
Puffiness,
Cellulite
Hair color:
Brunette
Eye color:
Blue
No complaints!!
5 out of 5 stars
Thumbs up graphic, would recommend
Leslie - 2 months ago, Verified purchaser
Love! I use this every day and I have zero complaints!!
Personal info
Hair color:
Brunette
Skin type:
Combination
Skin tone:
Medium
Skin concern:
Dark circles,
Aging
Works great
4 out of 5 stars
Thumbs up graphic, would recommend
Mom of 2 - 2 months ago, Verified purchaser
So this was great because it didn’t settle in my creases or make my under eyes look dry, or worse than they already are. I don’t have a lot of wrinkles, but some make up can really accentuate them. Also, the last few times I used it I did not even have to turn for more makeup. There was actually enough left in the sponge. It was initially a bit hard to get it going though. I think I literally had to turn the tube to the right probably 25 times before any product came out lol. Also, OMG the colors are so confusing. If it was supposed to confuse you by having about 10 different shades in medium, then good job lol the only reason I bought it honestly was because there was a girl working at Ulta inside target and she recommended the one shade over the other one I had selected. Otherwise I was very intimidated not knowing which one to use.
Personal info
Skin tone:
Light
Skin type:
Combination
Skin concern:
Acne,
Dark circles,
Uneven skin tone
Hair color:
Brunette
Star
5 out of 5 stars
Thumbs up graphic, would recommend
Star - 2 months ago, Verified purchaser
This had great full coverage on the dark circles. It had a lot of product and was able to have many uses.