I wanted a darker red that I could wear on stage and on the street, and this exceeded my expectations. It doesn't take much to apply it and it doesn't just rub off easily. It feels really creamy when applying it. I'd definitely buy it again.
I love, love this color and have gotten several compliments. My sister love it too and harrassed me until I gave it up; thinking I could easily purchase another one. To my surprised the Ulta where I purchased it last year no longer carries it. I panicked thinking Maybelline had discontinued this shade. Whew! They haven't. I just need to keep looking. YESS