Loading, please wait...

Maybelline Ultra Liner Waterproof Liquid Eyeliner

Maybelline Ultra Liner Waterproof Liquid Eyeliner - image 1 of 2Maybelline Ultra Liner Waterproof Liquid Eyeliner - image 2 of 2
Maybelline Ultra Liner Waterproof Liquid Eyeliner - image 1 of 2
color 301 Black
Shipping
Free standard shipping with RedCard

About this item

At a glance

Phthalate Free
Phthalate Free
Aluminum Free
Aluminum Free
Dye-Free
Dye-Free
Waterproof
Waterproof

Highlights

  • Glossy, waterproof color liquid eyeliner
  • Precision brush
  • Waterproof

Specifications

Suggested Age: Adult Use Only

Health Facts: Phthalate-free, Sulfate-free, aluminum-free

Color Family: Black

Color Palette: Dark Tones

Product Form: Liquid

Beauty Purpose: Defining

Features: Waterproof, built-in-brush application

TCIN: 12067398
UPC: 041554533156
Item Number (DPCI): 052-07-0222

Description

This liquid eyeliner features a precision brush to deliver glossy color and waterproof wear.Allergy tested. Suitable for sensitive eyes and contact lens wearers.

Start a line at the inner corner of the upper eyelid and draw along the lash line to the outer corner.Eyeliner is easily removed with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover.

Warning: Eye cosmetics in a scratched, infected, or irritated eye and scratches from cosmetic eye applicators can lead to eye damage and in extreme cases, even blindness. If your eye is scratched, stop using all eye cosmetics and go to an ophthalmologist immediately. Never apply this product in a moving vehicle.
Phthalate Free
Phthalate Free
A product that either carries an unqualified on-pack statement indicating that the product is free from phthalates, or carries an unqualified on-pack statement "no phthalates."
Aluminum Free
Aluminum Free
A product that either makes an unqualified on-pack statement indicating that it does not contain aluminum, or carries an unqualified on-pack statement "no aluminum" or "aluminum-free."
Dye-Free
Dye-Free
A product that either makes an unqualified on-pack statement indicating that it does not contain dye, or carries an unqualified on-pack statement such as "no dyes" or "dye-free."
Waterproof
Waterproof
Product is waterproof.
See how we make shopping for wellness even easier.
If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info.

Recommended


From the manufacturer

No information loaded.

Guest Ratings & Reviews

2.8 out of 5 stars with 156 reviews
57% would recommend
21 recommendations
value: 3.2 out of 5
quality: 3.4 out of 5
easy to remove: 3.9 out of 5
easy to apply: 4.1 out of 5
long lasting: 3.9 out of 5

Review images (7)

Flakes off

1 out of 5 stars
Audrey11 - 15 days ago
originally posted on maybelline.com
Applies nicely but flakes and falls off with in a few hours. NOT Long lasting :(
Did you find this review helpful?
Report review

(no review title)

5 out of 5 stars
Would recommend
mom - 1 month ago, Verified purchaser
My favorite eyeliner. I've been using it for years. My eyes water, and it stays on. But with a little soap and water, comes off easliy.
easy to apply: 5 out of 5
quality: 5 out of 5
easy to remove: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
Report review

Please change the formula back.

1 out of 5 stars
Asialee123 - 2 months ago
originally posted on maybelline.com
Used to use this for years, thought I got a couple bad batches so I switched a couple years ago, tried it again recently and realized the formula is just watery and barely transfers anymore. I used this for the best waterproof eyeliner and now it might as well be WATER liner. Extremely disappointed in a great product that was changed completely for the worse.
1 guest found this review helpful. Did you?
Report review

Change in ingredients?

4 out of 5 stars
Betty Boop - 2 months ago
originally posted on maybelline.com
I absolutely love this eyeliner and have been using it for years! However as of late it seems a bit watered down than before it doesn't go on as dark as usual? I'm hoping I don't have to find another brand. Have the ingredients changed?
1 guest found this review helpful. Did you?
Report review

My favorite eyeliner

5 out of 5 stars
Would recommend
Kristi Ellis Wilson - 4 months ago, Verified purchaser
I’ve been using this eyeliner for over thirty five years & it is still my hands down favorite for me. Long lasting & does not smudge.
easy to apply: 5 out of 5
easy to remove: 5 out of 5
long lasting: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
Report review

Brush problems

3 out of 5 stars
Dann - 5 months ago
originally posted on maybelline.com
I have been using this product for 25 years. I have noticed the quality of the brush comes and goes. Sometimes the brush is fine. Other times, it can be too short or not tapered. This last brush I got had half of the brush long and other half was short. Why can't this be consistent? I am requesting a free product because I was unable to use that brush, so I went out and bought another one and it was fine.
1 reply from Consumer Care Center team - 5 months ago
Hi Dann! We appreciate your feedback on our Ultra Liner Waterproof Liquid Eyeliner. We are sorry to hear about your experience with this product. We will be sure to pass your comments along to our development team as we are always looking to improve the experience of our consumers when using our products. Thank you for your patience and for choosing Maybelline.
Did you find this review helpful?
Report review

changed formula

1 out of 5 stars
librarycard28 - 6 months ago
originally posted on maybelline.com
i have been using this product for over 20 years and was working beautifully, Recently I noticed that the brush that is used hardly gets any eyeliner on it and its very watery. Have you cut costs and changed your formula????????
1 reply from Consumer Care Center team - 6 months ago
Hi librarycard28! We are terribly sorry to hear that the formula of our Ultra Liner Waterproof Liquid Liner was runny for you to use. This is never the result we want our consumers to have and we will be sure to pass along your comments. It is possible that minor changes have been made in the formula of a product the consumer is inquiring about; however, the performance should meet or exceed previous results and may not be noticeable at all. You may have better results with our EyeStudio Precise All Day Liquid Eyeliner Makeup to deliver the most defined, precise line! You can find the product here: http://tinyurl.com/y5y24fh5 We hope this works better for you!
Did you find this review helpful?
Report review

Terrible, wipes and flakes right off

1 out of 5 stars
kellyw - 7 months ago
originally posted on maybelline.com
You know how a dry-erase marker wipes off the board? This is exactly like that. Wipes right off, the worst liquid liner I’ve tried. Sorry.
1 reply from Consumer Care Center team - 7 months ago
Hi there! Than you for reaching out about Ultra Liner® Waterproof Liquid Eyeliner. We are very sorry to hear that it did not meet your expectations. While this is very upsetting to hear, we appreciate you bringing this to our attention in order to understand where we can improve. We would love for you to give our products another try! For a long lasting, waterproof eyeliner with a smart-tip brush, we suggest you try Master Precise Ink Metallic Liquid Liner. This metallic liquid eyeliner is smudge-proof and waterproof. We thank you for your feedback and we hope you continue using Maybelline with great satisfaction!
Did you find this review helpful?
Report review

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.


*See offer details. Restrictions apply. Pricing, promotions and availability may vary by location and at Target.com.