Health Facts: Phthalate-Free, Aluminum-Free, Sulfate-Free
Color Palette: Dark Tones
Product Form: Liquid
Beauty Purpose: Defining
Net weight: .25 fl oz (US)
Features: Built-In-Brush Application, Waterproof
TCIN: 12067398
UPC: 041554533156
Item Number (DPCI): 052-07-0222
Origin: Made in the USA or Imported
Description
This liquid eyeliner features a precision brush to deliver glossy color and waterproof wear.Allergy tested. Suitable for sensitive eyes and contact lens wearers.
Start a line at the inner corner of the upper eyelid and draw along the lash line to the outer corner.Eyeliner is easily removed with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover.
Warning: Eye cosmetics in a scratched, infected, or irritated eye and scratches from cosmetic eye applicators can lead to eye damage and in extreme cases, even blindness. If your eye is scratched, stop using all eye cosmetics and go to an ophthalmologist immediately. Never apply this product in a moving vehicle.
Waterproof
Waterproof for added protection.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
g3013 3 ingredients: aqua / water, styrene/acrylates copolymer, acrylates copolymer, alcohol denat., butylene glycol, ammonium hydroxide, phenoxyethanol, xanthan gum, methylparaben, polysorbate 20, sodium dehydroacetate, cellulose gum, disodium edta, propylparaben, simethicone. [may contain, ci 77499, ci 77491, ci 77492/iron oxides, ci 77891/titanium dioxide, mica, ci 77007/ultramarines, ci 77289/chromium hydroxide green, ci 77288/chromium oxide greens, ci 77742/ manganese violet]
Allergens & Warnings:
WARNING: EYE COSMETICS IN A SCRATCHED INFECTED OR IRRITATED EYE AND SCRATCHES FROM COSMETIC EYE APPLICATORS CAN LEAD TO EYE DAMAGE AND IN EXTREME CASES, EVEN BLINDNESS. IF YOUR EYE IS SCRATCHED, STOP USING ALL EYE COSMETICS AND GO TO AN OPHTHALMOLOGIST IMMEDIATELY. NEVER APPLY THIS PRODUCT IN A MOVING VEHICLE.
Shipping details
Estimated ship dimensions: 5.52 inches length x 1.81 inches width x 0.94 inches height
Estimated ship weight: 0.04 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
I like this eyeliner. I’ve used it for many years but the past couple times I have repurchased it, the brushes are messed up. All brushes are different everytime I buy it. They are either choppy looking brushes or too short. A bad brush makes it super hard to use this eyeliner because I used to use it to make my winged eyeliner. I am going to look into better eyeliners and probably will no longer use this one.
5.0
long lasting
out of 5
long lasting: 5 out of 5
2.0
quality
out of 5
quality: 2 out of 5
2.0
value
out of 5
value: 2 out of 5
5.0
easy to remove
out of 5
easy to remove: 5 out of 5
2.0
easy to apply
out of 5
easy to apply: 2 out of 5
1 guest found this review helpful. Did you?
Change in formula:?
1 out of 5 stars
Bea22 - 17 days ago
originally posted on maybelline.com
I have used this product for over 20 years. This latest one I bought is awful. It peels and I have to keep dipping the brush to complete my line. So sad the formula has changed. It used to be the best.
1 reply from Consumer Care Center team - 12 days ago
Hi there, It is possible that minor changes have been made in the formula of a product; however, the performance should meet or exceed previous results and may not be noticeable at all. There are different reasons why a formula might be changed; availability of ingredients, changing industry requirements, and product improvements are common examples. The ingredients listed on the physical product are always accurate listing. We hope this helps!
Did you find this review helpful?
Completely disappointed
1 out of 5 stars
Moonchildu8 - 2 months ago
originally posted on maybelline.com
Applied eyeliner like usual. When I applied my mascara the eyeliner started peeling off. . It all came off at once .
1 reply from Consumer Care Center team - 2 months ago
Hello there. We will love to assist you with this issue, please call us here at the brand with this reference number 25612022 @800-944-0730
Did you find this review helpful?
Bad formula :(
1 out of 5 stars
Makeup83 - 2 months ago
originally posted on maybelline.com
Unfortunately this product has changed & it is horrible! I have used this product for 20 years (since high school) & it now is BAD. It's very spotty, takes about 9 dips in the bottle to apply & complete my eyeliner application. A new bottle currently applies like a half dried out marker. I have read some of most recent reviews & they all are saying the same thing. I have even tried purchasing it from different stores over the past year & they all have been the same. They are selling a faulty product at this point & I'm very disappointed in Maybelline. The only reason I keep trying is because I REALLY loved this eyeliner & keep hoping for the best. PLEASE, please, please go back to the old formula! I feel that they are making a lot of money on a bad product. They have to be aware of this d/t the poor rating on this website. At this point, they should stop manufacturing is or rectify the problem.
1 reply from Consumer Care Center team - 2 months ago
Hi there! We ask that you to please call us here at the brand with this reference number 25577379 for us to better assist you. 800-944-0730.
1 guest found this review helpful. Did you?
Disappointed!
1 out of 5 stars
Anne Unhappy - 2 months ago
originally posted on maybelline.com
Reading all these reviews, I would never have bought another bottle of this liner. I’ve used this for years. Something happened to the last 2 bottles I purchased. I thought maybe something was wrong with the first bottle, so I bought a second. Both were the same, flaking off after a short time. I loved it because of the fine brush and waterproof factor. After a couple of hours, you could actually peel it off because it left gaps. Don’t know what happened to your formula, but not the same.
1 reply from Consumer Care Center team - 2 months ago
Hello there! Thank you so much for your feedback we appreciate your honesty we ask for you please call the brand with this reference number 25575493 800-944-0730.
1 guest found this review helpful. Did you?
Ok but not the best
3 out of 5 stars
Nevaeh - 2 months ago
the brush was changed and it’s to thick to get a good wing and also a lot flimsier than previously. I like the formula but it’s an inconvenience to have to bring around my own applicator. The product itself is fairly drying so at the beginning of application it’s great but throughout the day it does need to be touched up because the cracking so my solution was to use a black eyeshadow over it to make sure it stays and if it cracks (And depending on ur skin texture and ur facial expressions it will) there will still be coverage in those places. Overall you can probably find one better for a bit more but for the price it’s decent and gets the job done
1 reply from Maybelline Consumer Care team - 2 months ago
Hi there! Thank you for trying our Maybelline Ultra Liner Waterproof Liquid Eyeliner. Feedback from our consumers is very important to us and helps us improve all our products. We are sorry to hear that this product is not your new favorite. Check out our Hyper Easy Eyeliner. Dubbed Best Liquid Eyeliner of 2020 in the Allure Best of Beauty Awards. Maybelline liquid eyeliner goes Hyper Easy. It's easy to use liquid eyeliner that lasts for up to 24 hours. Flex tip won't skip. Hexagonal grip won't slip. It delivers the smoothest glide, fit to your eye.
2.0
easy to apply
out of 5
easy to apply: 2 out of 5
2.0
quality
out of 5
quality: 2 out of 5
3.0
value
out of 5
value: 3 out of 5
2.0
long lasting
out of 5
long lasting: 2 out of 5
3.0
easy to remove
out of 5
easy to remove: 3 out of 5
1 guest found this review helpful. Did you?
Personal info
Skin tone:
Light
Skin type:
Normal
Skin concern:
Dark circles
Hair color:
Brunette
Eye color:
Green
Best Eyeliner
5 out of 5 stars
Would recommend
PreeMom - 3 months ago, Verified purchaser
I don't get all the negative reviews. I've been using this eyeliner for about 20 years. It's the only one I've used. I like that it's a brush and not a felt tip like most liquid eyeliners. I've come home too tired to wash my face and the eyeliner still looks the same the next morning.
Did you find this review helpful?
Personal info
Eye color:
Hazel
Skin type:
Combination
Skin tone:
Light
Hair color:
Brunette
Flakey, Peels, Looks like plastic on the eyelid :(
1 out of 5 stars
Would not recommend
sydsquiddd - 3 months ago, Verified purchaser
I NEVER leave reviews but I have to for this eyeliner. I love the detail work you can do with the brush but I have never experienced such a flaky eyeliner in my life, I can’t wear it for more than an hour without pieces of it falling off my eyelid.
1 reply from Maybelline Consumer Care team - 3 months ago
Hi There! We are sorry to hear about the experience you had with our Maybelline Ultra Liner Waterproof Liquid Eyeliner . Feedback from our consumers is very important to us and helps us improve all our products. We are sorry to hear that this product is not your new favorite. We thank you for giving this product a try and hope you continue to explore our other products • with confidence!
4.0
easy to apply
out of 5
easy to apply: 4 out of 5
1.0
value
out of 5
value: 1 out of 5
1.0
quality
out of 5
quality: 1 out of 5
5.0
easy to remove
out of 5
easy to remove: 5 out of 5
1.0
long lasting
out of 5
long lasting: 1 out of 5
Did you find this review helpful?
Why is it different???
1 out of 5 stars
mitchcraft - 3 months ago
originally posted on maybelline.com
Same thing ... using this product and loved this product for YEARS then suddenly doesn't perform the same ... runny, thin, have to apply several coats. MUCH different than before. So sad.
1 reply from Customer Care team - 3 months ago
Hi there! Thank you for your you feedback on the Ultra Liner® Waterproof Liquid Eyeliner. We are sad to hear that recently you are no longer getting the results you have been and this liner is no longer meeting your expectations. We know this can be frustrating and will share this with our production teams. We Hope that you will continue to try and use our products with satisfaction,
1 guest found this review helpful. Did you?
Personal info
Skin tone:
Medium
Eye color:
Brown
Skin type:
Oily
Hair color:
Brunette
OTHER REVIEWS ARE TRUE
1 out of 5 stars
Would not recommend
MamaDuke - 4 months ago
The brush is unusable!! Ughhh I have been using this product for 15+ years bc this formula is the BEST for my greasy skin and I’m able to wear a wing on my hood led lids without turning into a raccoon BUT the brush renders the product completely unusable. Blech!!!!! DONT BUY IT!!! Bring back the old brush :(
1 reply from Maybelline Consumer Care team - 4 months ago
Hi There! Thanks for reaching out and sharing your experience with our Maybelline Ultra Liner Waterproof Liquid Eyeliner . Feedback from our consumers is very important to us and helps us improve all our products. We are sorry to hear that this product is not your new favorite. We thank you for giving this product a try and hope you continue to explore our other products with confidence!
1.0
value
out of 5
value: 1 out of 5
4.0
long lasting
out of 5
long lasting: 4 out of 5
1.0
easy to apply
out of 5
easy to apply: 1 out of 5
1.0
quality
out of 5
quality: 1 out of 5
5.0
easy to remove
out of 5
easy to remove: 5 out of 5
3 guests found this review helpful. Did you?
This new brush is a joke!
1 out of 5 stars
Would not recommend
Shana - 5 months ago
I’ve been using ultra liner for almost a decade - it is one of the only liquid liners on the market that has a bristle brush and not a felt tip style brush. I can’t believe how thin the new brush is!! How are we supposed to apply makeup with three bristles?? I’ve noticed makeup companies are starting to cut corners big time to make more profit, like no longer including applicator pads in compacts, or sharpeners for brow pencils, but the downgrade of this new brush is so ridiculous it’s comical! Time to search for a replacement!
1 reply from Maybelline Consumer Care team - 5 months ago
Hi there! We are so sorry to hear about your experience with our Ultra Liner Waterproof Liquid Eyeliner. We strive to provide the highest quality products for our consumers and want to know whenever something doesn't meet your expectations. Your feedback helps us to improve and has been shared with others in the company. We sincerely hope you will find another one of our products that provides you with better results.
8 guests found this review helpful. Did you?
What happened to the formula
2 out of 5 stars
Avid shopper - 6 months ago
originally posted on maybelline.com
I have been using this for over 20 years because it was the best liquid eyeliner on the market. All of a sudden the formula is thin and messy and the brush is so thin it barely picks up product. Whatever changes made is not working. Change it back.
1 reply from Consumer Care Center team - 6 months ago
Hi there! We are sorry to hear that you did not like our Ultra Liner Waterproof Liquid Eyeliner. While this is very upsetting to hear, we appreciate you bringing this to our attention in order to understand where we can improve. We will be passing on your comments to others in our team and we hope you continue using Maybelline New York. Xoxo
4 guests found this review helpful. Did you?
Personal info
Eye color:
Brown
Hair color:
Blonde
Skin type:
Combination
Skin tone:
Light
Peels off and gets in eyes
3 out of 5 stars
Would not recommend
Disappointing - 6 months ago
I like that this is very black, dries fast and doesn’t smudge. I don’t like that it peels off after a few hours. It gets in my eyes and in places it doesn’t belong and looks ridiculous.
1 reply from Maybelline Consumer Care team - 6 months ago
Hi There! We are so sorry to hear this liner is not your new favorite. Check out our TattooStudio Liquid Ink Eyeliner. This is Maybelline’s first semi-permanent liquid eyeliner. This high-impact eyeliner delivers precise definition and lasts up to 36 hours – a must-have to create the winged look or the perfect cat eye. Easily remove your semi-permanent eyeliner with no hassle, no mess, and no raccoon eyes.
2.0
long lasting
out of 5
long lasting: 2 out of 5
4.0
easy to remove
out of 5
easy to remove: 4 out of 5
4.0
value
out of 5
value: 4 out of 5
3.0
quality
out of 5
quality: 3 out of 5
3.0
easy to apply
out of 5
easy to apply: 3 out of 5
4 guests found this review helpful. Did you?
Terrible change it back.
2 out of 5 stars
AliBlev - 7 months ago
originally posted on maybelline.com
I’ve been using this product for 15+ years always been my go to! I just purchased two bottles because I assumed the first was defective. Turns out they are both terrible. They do no go on solid like it use to. The product is semi sheer and the line is super messy looking. Super disappointed. I highly recommend bringing back to original. This “new” version is absolutely terrible.
1 reply from Consumer Care Center team - 7 months ago
Hi there! Thank you for reaching out to us. We are so sad to hear you are disappointed with the formula of our Ultra Liner. We always welcome our customers' feedback and suggestions, as they are a valuable tool to improve our services and products in any way that we can. The opinions of our customers are very important to us when making decisions about our products, and we will be sure to forward your comments to the appropriate people in our company.
6 guests found this review helpful. Did you?
What changed?
1 out of 5 stars
Tsteen - 7 months ago
originally posted on maybelline.com
I have used Maybelline ultra eye liner waterproof for 20 yrs +. For the past 3 months I have purchased this eyeliner more than usual. Thinking I just got an old batch, because the eyeliner is dry, not highly pigmented and doesn't go on very smooth plus the brush bristles are thin. Very different from the product I have used for years. After reading several reviews I understand I'm not alone in having the same issues with this "new formula ". So disappointed and dissatisfied with this product. Please change it back to the formula that was easy to apply and wasn't dry .
1 reply from Consumer Care Center team - 7 months ago
Hi Tsteen! We are sorry to hear that you did not like our Ultra Liner Waterproof Liquid Eyeliner. While this is very upsetting to hear, we appreciate you bringing this to our attention in order to understand where we can improve. We will be passing on your comments to others in our team and we hope you continue using Maybelline New York.
4 guests found this review helpful. Did you?
Waterproof and easy to remove
5 out of 5 stars
Belan - 7 months ago
originally posted on maybelline.com
Product goes on easily and precisely. Stays in place even when your eyes tear up. Easy to remove.
Did you find this review helpful?
Brush too soft
1 out of 5 stars
Julie_Julie - 7 months ago
originally posted on maybelline.com
The brush is so soft it doesn't hold shape enough for a nice solid line (thin or thick) does not apply smoothly. Leaves gaps in line
1 reply from Consumer Care Center team - 7 months ago
Hi Julie_Julie! We are sorry to hear that our Ultra Liner® Waterproof Liquid Eyeliner brush was too soft. We strive to deliver products that will be 100% satisfactory to our consumers and want to know when these expectations are not met. We will be passing on your comments to others in our team. We recommend trying our Hyper Easy Liquid Eyeliner. The revolutionary flex tip brush and custom hexagonal grip gives optimal control and easy, stable application. We hope you can give it a try! https://tinyurl.com/wxwdznx
3 guests found this review helpful. Did you?
What happened??
1 out of 5 stars
Steffie 412412 - 7 months ago
originally posted on maybelline.com
Been wearing this for years. Over the last few years the packaging has been falling apart. Every single one I have purchased in the last 5 or 6 years has become an utter mess. The inside of the container comes apart. This happened the other day and the entire interior part came out when I opened it - liquid eyeliner went everywhere. It was a horrible mess :/ I noticed this problem began when they stopped putting a separate cap on the bottle with the wand placed next to the bottle in the package. And what happened to the “Slate” color??
1 reply from Consumer Care Center team - 7 months ago
Hi Steffie 412412! We are very sorry to hear about your experience with our Ultra Liner® Waterproof Liquid Eyeliner. We would like to speak with you directly about it. Please give us a call at 1-800-944-0730, Monday - Friday, 9:00 a.m. to 5:30 p.m., ET for assistance and provide the reference #23048137. Looking forward to speaking with you. It would be helpful if you could have the product when you call. As for the Slate shade unfortunately it was discontinued and is no longer available.
3 guests found this review helpful. Did you?
The best ever
5 out of 5 stars
Lilmomma - 8 months ago
originally posted on maybelline.com
Have used for decades! Would not choose any other!
Did you find this review helpful?
Love This Eyeliner
5 out of 5 stars
HeatherB2000 - 8 months ago
originally posted on maybelline.com
This has been my one and only go to eyeliner for years! It’s the best and always stays in place. Although I cannot find it anywhere. Please say it has not been discontinued?