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Maybelline Ultra Liner Waterproof Liquid Eyeliner

Maybelline Ultra Liner Waterproof Liquid Eyeliner - image 1 of 4
Maybelline Ultra Liner Waterproof Liquid Eyeliner - image 2 of 4
Maybelline Ultra Liner Waterproof Liquid Eyeliner - image 3 of 4
Maybelline Ultra Liner Waterproof Liquid Eyeliner - image 4 of 4
Maybelline Ultra Liner Waterproof Liquid Eyeliner - image 1 of 4
$6.49 when purchased online

About this item

Highlights

  • Glossy, waterproof color liquid eyeliner
  • Precision brush
  • Waterproof
  • Easily removed with Maybelline Eye Makeup Remover

Description

This liquid eyeliner features a precision brush to deliver glossy color and waterproof wear.Allergy tested. Suitable for sensitive eyes and contact lens wearers.

Start a line at the inner corner of the upper eyelid and draw along the lash line to the outer corner.Eyeliner is easily removed with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover.

Warning: Eye cosmetics in a scratched, infected, or irritated eye and scratches from cosmetic eye applicators can lead to eye damage and in extreme cases, even blindness. If your eye is scratched, stop using all eye cosmetics and go to an ophthalmologist immediately. Never apply this product in a moving vehicle.
Suggested Age: Adult Use Only
Health Facts: Phthalate-Free, Aluminum-Free, Sulfate-Free
Color Finish: Gloss
Color Palette: Dark Tones
Product Form: Liquid
Beauty Purpose: Defining
Net weight: .25 fl oz (US)
Features: Built-In-Brush Application, Waterproof
TCIN: 12067398
UPC: 041554533156
Item Number (DPCI): 052-07-0222
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

g3013 3 ingredients: aqua / water, styrene/acrylates copolymer, acrylates copolymer, alcohol denat., butylene glycol, ammonium hydroxide, phenoxyethanol, xanthan gum, methylparaben, polysorbate 20, sodium dehydroacetate, cellulose gum, disodium edta, propylparaben, simethicone. [may contain, ci 77499, ci 77491, ci 77492/iron oxides, ci 77891/titanium dioxide, mica, ci 77007/ultramarines, ci 77289/chromium hydroxide green, ci 77288/chromium oxide greens, ci 77742/ manganese violet]

Allergens & Warnings:

WARNING: EYE COSMETICS IN A SCRATCHED INFECTED OR IRRITATED EYE AND SCRATCHES FROM COSMETIC EYE APPLICATORS CAN LEAD TO EYE DAMAGE AND IN EXTREME CASES, EVEN BLINDNESS. IF YOUR EYE IS SCRATCHED, STOP USING ALL EYE COSMETICS AND GO TO AN OPHTHALMOLOGIST IMMEDIATELY. NEVER APPLY THIS PRODUCT IN A MOVING VEHICLE.

Shipping details

Estimated ship dimensions: 5.52 inches length x 1.81 inches width x 0.94 inches height
Estimated ship weight: 0.04 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
3.2 out of 5 stars with 342 reviews
43% would recommend
53 recommendations
easy to apply: 3.36 out of 5
easy to remove: 4 out of 5
quality: 3 out of 5
long lasting: 3.43 out of 5
value: 3.18 out of 5

Horrible product

1 out of 5 stars
Thumbs down graphic, would not recommend
Bonnie - 5 days ago
Horrible product, was lifting/flaking as drying. When I curled my eyelashes to put on mascara the whole line came off in one piece on one eye and half lifted on other one. I had to start eyes over without any. Complete waste of money. I wish I would’ve looked at the reviews.
long lasting: 1 out of 5
easy to remove: 5 out of 5
quality: 1 out of 5
value: 1 out of 5
Did you find this review helpful?

Great liner

5 out of 5 stars
Catdipper - 19 days ago
originally posted on maybelline.com
I've used this for years and it is great! Hope they never discontinue this!
Did you find this review helpful?

Personal info

  • Skin tone:
    Medium
  • Hair color:
    Black
  • Eye color:
    Brown
  • Skin type:
    Combination
  • Love this liner!!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Ayalak26 - 2 months ago
    Love this eyeliner! It lasts dayssss!! Waterproof even when I go swimming. Been using it for 15 years
    easy to apply: 5 out of 5
    long lasting: 5 out of 5
    value: 5 out of 5
    quality: 5 out of 5
    easy to remove: 5 out of 5
    Did you find this review helpful?

    Very Disappointed!

    1 out of 5 stars
    Brendgene - 2 months ago
    originally posted on maybelline.com
    I have used this product for years but this new bottle is awful. Very streaky and runny. Reapplied 3 times within 4 hours and this eyeliner still cracks and peels. It’s wish I would have read all the bad reviews before purchasing. Will not purchase again. Don’t know waste your money.
    1 guest found this review helpful. Did you?

    What happened to this eyeliner?

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Stephanie - 2 months ago
    This product has changed so much. I have been using this eyeliner for years and years. Now it skips and peels off like a sticker. There are flakes on my face throughout the day. Totally embarrassing to wear. Take this off the market or revert back to your old product.
    1 reply from Maybelline Consumer Care team - 2 months ago
    Hi there! We appreciate your feedback regarding the Ultra Liner Waterproof Liquid Eyeliner. We highly value our customers' opinions and suggestions as they serve as crucial inputs to enhance the quality of our products and services. Rest assured that we have shared your valuable comments with our team for further evaluation. Thank you for taking the time to provide us with your feedback.
    quality: 1 out of 5
    long lasting: 1 out of 5
    easy to apply: 1 out of 5
    value: 1 out of 5
    easy to remove: 5 out of 5
    1 guest found this review helpful. Did you?

    Degraded product

    1 out of 5 stars
    Maverick52 - 3 months ago
    originally posted on maybelline.com
    What have you done to this product?? I’ve been using it for over 20 years, I used recommended to everyone! But in the last year, something has changed. It is very difficult to apply because there is not any ink in the bottle. I’ve purchased several different bottles and even have alternated between the black and the dark brown thinking maybe just the bottles were just defective but after so much time giving so many chances, now I believe the entire product altogether is a scam. You’ve done something different, you’re skimping on your ink, and you’re charging tons of money for this product. I’m Extremely disappointed and I no longer recommend this product to anyone. It’s a false product and you should take it off the line instead of degrading it and putting on the shelves while still charging insane prices for it. That’s incredibly poor & dishonest marketing.
    1 reply from Consumer Care Center team - 3 months ago
    Hello Maverick52. Thank you for reaching out to us about the Ultra Liner® Waterproof Liquid Eyeliner. We are sorry to hear that your recent purchase what not what you are used to and it was difficult to apply. We will share this feedback with the rest of our teams, and we hope that you will continue to explore our products in the future.
    3 guests found this review helpful. Did you?

    Easy to use, lasts well.

    4 out of 5 stars
    lex149 - 3 months ago
    originally posted on maybelline.com
    Its easy to use, I learned how to do eyeliner with this. Long lasting aswell.
    Did you find this review helpful?

    Waterproof but can be removed painlessly!

    5 out of 5 stars
    Blondie123 - 4 months ago
    originally posted on maybelline.com
    This eyeliner is waterproof and tear-proof, but can be fully removed without scrubbing and scraping off at the end of the day.
    1 guest found this review helpful. Did you?

    Stay put, no smudges, clean lines

    4 out of 5 stars
    Kolohegirl68 - 5 months ago
    originally posted on maybelline.com
    I like this brush applicator better than the felt tip pen version, as it creates a fine line with a light hand that will flow easily into a thicker line towards the outer eye. It does take a bit of practice to get the feel of the brush. But hands down, it's the longest lasting, stays-put all day liner I've tried yet. The formula dries fast, and you want just enough ink on the brush to draw a smooth line, too much and it will cake up and crumble when it dries. It's harder to use after about a month, as the ink gets a bit clumpy in the bottle from being exposed to open air, but a few rapid pumps of the applicator in and out of the bottle will churn it up and make it usable again.
    Did you find this review helpful?

    Personal info

  • Skin type:
    Normal
  • Skin tone:
    Light
  • Hair color:
    Black
  • Eye color:
    Blue
  • Dont buy.

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Es1 - 7 months ago, Verified purchaser
    It was already dry when I opened it. Little to no liquid came out. You had to dip brush multiple times to get any of the liquid eyeliner on lid.
    1 reply from Maybelline Consumer Care team - 7 months ago
    Hi Es1! Thanks for reaching out to us regarding Ultra Liner Waterproof Liquid Eyeliner. We are sorry to hear that it was dried out at first purchase. We value consumer feedback and will share your comments with our teams.
    long lasting: 1 out of 5
    easy to apply: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    easy to remove: 1 out of 5
    1 guest found this review helpful. Did you?

    Personal info

  • Skin concern:
    Pores,
    Acne,
    Uneven skin tone
  • Skin tone:
    Light
  • Eye color:
    Brown
  • Hair color:
    Brunette
  • Skin type:
    Combination
  • Not as good as it once was

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Esmeralda H - 8 months ago
    I like this eyeliner. I’ve used it for many years but the past couple times I have repurchased it, the brushes are messed up. All brushes are different everytime I buy it. They are either choppy looking brushes or too short. A bad brush makes it super hard to use this eyeliner because I used to use it to make my winged eyeliner. I am going to look into better eyeliners and probably will no longer use this one.
    1 reply from Maybelline Consumer Care team - 8 months ago
    Hi There! We are sorry to hear about the experience you had with our Maybelline Ultra Liner Waterproof Liquid Eyeliner. Feedback from our consumers is very important to us and helps us improve all our products. We are sorry to hear that this product is not your new favorite. We thank you for giving this product a try and hope you continue to explore our other products with confidence!
    long lasting: 5 out of 5
    quality: 2 out of 5
    value: 2 out of 5
    easy to remove: 5 out of 5
    easy to apply: 2 out of 5
    2 guests found this review helpful. Did you?

    Not perfect, but, stays put.

    4 out of 5 stars
    Bryndlebear - 9 months ago
    originally posted on maybelline.com
    Been using for years. Stays put all day. I agree with others, original was better, but still use it. PLEASE bring back the taupe shade. Loved it for when need a more natural look....better for us baby boomers!
    Did you find this review helpful?

    Change in formula:?

    1 out of 5 stars
    Bea22 - 9 months ago
    originally posted on maybelline.com
    I have used this product for over 20 years. This latest one I bought is awful. It peels and I have to keep dipping the brush to complete my line. So sad the formula has changed. It used to be the best.
    1 reply from Consumer Care Center team - 9 months ago
    Hi there, It is possible that minor changes have been made in the formula of a product; however, the performance should meet or exceed previous results and may not be noticeable at all. There are different reasons why a formula might be changed; availability of ingredients, changing industry requirements, and product improvements are common examples. The ingredients listed on the physical product are always accurate listing. We hope this helps!
    4 guests found this review helpful. Did you?

    Completely disappointed

    1 out of 5 stars
    Moonchildu8 - 10 months ago
    originally posted on maybelline.com
    Applied eyeliner like usual. When I applied my mascara the eyeliner started peeling off. . It all came off at once .
    1 reply from Consumer Care Center team - 10 months ago
    Hello there. We will love to assist you with this issue, please call us here at the brand with this reference number 25612022 @800-944-0730
    3 guests found this review helpful. Did you?

    Bad formula :(

    1 out of 5 stars
    Makeup83 - 10 months ago
    originally posted on maybelline.com
    Unfortunately this product has changed & it is horrible! I have used this product for 20 years (since high school) & it now is BAD. It's very spotty, takes about 9 dips in the bottle to apply & complete my eyeliner application. A new bottle currently applies like a half dried out marker. I have read some of most recent reviews & they all are saying the same thing. I have even tried purchasing it from different stores over the past year & they all have been the same. They are selling a faulty product at this point & I'm very disappointed in Maybelline. The only reason I keep trying is because I REALLY loved this eyeliner & keep hoping for the best. PLEASE, please, please go back to the old formula! I feel that they are making a lot of money on a bad product. They have to be aware of this d/t the poor rating on this website. At this point, they should stop manufacturing is or rectify the problem.
    1 reply from Consumer Care Center team - 10 months ago
    Hi there! We ask that you to please call us here at the brand with this reference number 25577379 for us to better assist you. 800-944-0730.
    5 guests found this review helpful. Did you?

    Disappointed!

    1 out of 5 stars
    Anne Unhappy - 10 months ago
    originally posted on maybelline.com
    Reading all these reviews, I would never have bought another bottle of this liner. I’ve used this for years. Something happened to the last 2 bottles I purchased. I thought maybe something was wrong with the first bottle, so I bought a second. Both were the same, flaking off after a short time. I loved it because of the fine brush and waterproof factor. After a couple of hours, you could actually peel it off because it left gaps. Don’t know what happened to your formula, but not the same.
    1 reply from Consumer Care Center team - 10 months ago
    Hello there! Thank you so much for your feedback we appreciate your honesty we ask for you please call the brand with this reference number 25575493 800-944-0730.
    3 guests found this review helpful. Did you?

    Ok but not the best

    3 out of 5 stars
    Nevaeh - 10 months ago
    the brush was changed and it’s to thick to get a good wing and also a lot flimsier than previously. I like the formula but it’s an inconvenience to have to bring around my own applicator. The product itself is fairly drying so at the beginning of application it’s great but throughout the day it does need to be touched up because the cracking so my solution was to use a black eyeshadow over it to make sure it stays and if it cracks (And depending on ur skin texture and ur facial expressions it will) there will still be coverage in those places. Overall you can probably find one better for a bit more but for the price it’s decent and gets the job done
    1 reply from Maybelline Consumer Care team - 10 months ago
    Hi there! Thank you for trying our Maybelline Ultra Liner Waterproof Liquid Eyeliner. Feedback from our consumers is very important to us and helps us improve all our products. We are sorry to hear that this product is not your new favorite. Check out our Hyper Easy Eyeliner. Dubbed Best Liquid Eyeliner of 2020 in the Allure Best of Beauty Awards. Maybelline liquid eyeliner goes Hyper Easy. It's easy to use liquid eyeliner that lasts for up to 24 hours. Flex tip won't skip. Hexagonal grip won't slip. It delivers the smoothest glide, fit to your eye.
    easy to apply: 2 out of 5
    quality: 2 out of 5
    value: 3 out of 5
    long lasting: 2 out of 5
    easy to remove: 3 out of 5
    1 guest found this review helpful. Did you?

    Personal info

  • Skin tone:
    Light
  • Skin type:
    Normal
  • Skin concern:
    Dark circles
  • Hair color:
    Brunette
  • Eye color:
    Green
  • Best Eyeliner

    5 out of 5 stars
    Thumbs up graphic, would recommend
    PreeMom - 11 months ago, Verified purchaser
    I don't get all the negative reviews. I've been using this eyeliner for about 20 years. It's the only one I've used. I like that it's a brush and not a felt tip like most liquid eyeliners. I've come home too tired to wash my face and the eyeliner still looks the same the next morning.
    Did you find this review helpful?

    Personal info

  • Eye color:
    Hazel
  • Skin type:
    Combination
  • Skin tone:
    Light
  • Hair color:
    Brunette
  • Flakey, Peels, Looks like plastic on the eyelid :(

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    sydsquiddd - 11 months ago, Verified purchaser
    I NEVER leave reviews but I have to for this eyeliner. I love the detail work you can do with the brush but I have never experienced such a flaky eyeliner in my life, I can’t wear it for more than an hour without pieces of it falling off my eyelid.
    1 reply from Maybelline Consumer Care team - 11 months ago
    Hi There! We are sorry to hear about the experience you had with our Maybelline Ultra Liner Waterproof Liquid Eyeliner . Feedback from our consumers is very important to us and helps us improve all our products. We are sorry to hear that this product is not your new favorite. We thank you for giving this product a try and hope you continue to explore our other products • with confidence!
    easy to apply: 4 out of 5
    value: 1 out of 5
    quality: 1 out of 5
    easy to remove: 5 out of 5
    long lasting: 1 out of 5
    3 guests found this review helpful. Did you?

    Why is it different???

    1 out of 5 stars
    mitchcraft - 1 year ago
    originally posted on maybelline.com
    Same thing ... using this product and loved this product for YEARS then suddenly doesn't perform the same ... runny, thin, have to apply several coats. MUCH different than before. So sad.
    1 reply from Customer Care team - 1 year ago
    Hi there! Thank you for your you feedback on the Ultra Liner® Waterproof Liquid Eyeliner. We are sad to hear that recently you are no longer getting the results you have been and this liner is no longer meeting your expectations. We know this can be frustrating and will share this with our production teams. We Hope that you will continue to try and use our products with satisfaction,
    2 guests found this review helpful. Did you?

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