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Maybelline Urban Cover Foundation - 1 fl oz

Maybelline Urban Cover Foundation - 1 fl oz - image 1 of 4Maybelline Urban Cover Foundation - 1 fl oz - image 2 of 4Maybelline Urban Cover Foundation - 1 fl oz - image 3 of 4Maybelline Urban Cover Foundation - 1 fl oz - image 4 of 4
Maybelline Urban Cover Foundation - 1 fl oz - image 1 of 4
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About this item

Highlights

  • The 1st full coverage protective makeup that achieves a lightweight, breathable finish
  • Broad-spectrum SPF 50 helps to protect the skin from UVA and UVB damage
  • Enriched with antioxidants to protect against pollution
  • Evens skin tone and covers imperfections
  • Dermatologist tested

Specifications

Suggested Age: 11 Years and Up

Color Family: Beige

Color Palette: Medium Tones

Product Form: Liquid

Cosmetic Coverage: Full

Skin Tone: Medium

Beauty Purpose: Concealing

TCIN: 76151448
UPC: 041554571639
Item Number (DPCI): 052-07-0056

Description

Experience the 1st full coverage makeup, specifically formulated to protect your skin from harmful environmental aggressors. This lightweight foundation has broad-spectrum SPF 50 and is enriched with antioxidants to protect against pollution. It not only leaves a natural-looking finish but protects skin day after day. Available in 16 shades. Dermatologist tested.

Apply this liquid foundation to the skin and blend with fingertips, a beauty sponge, or makeup brush.

Active ingredients: Homosalate 10%, Octisalate 5%, Octocrylene 4%. Purpose: Sunscreen. Uses: helps prevents sunburn if used as directed with other sun protection measures. CAUTION: FLAMMABLE UNTIL DRY. DO NOT USE NEAR FIRE, FLAME, OR HEAT. Do not use on damaged or broken skin. When using this product keep out of eyes. Rinse with water to remove. Stop use and ask a doctor if rash occurs
Keep out of reach of children. If swallowed, get medical help or contract a Poison Control Center right away.
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Guest Ratings & Reviews

4.3 out of 5 stars with 365 reviews
71% would recommend
7 recommendations
long lasting: 4 out of 5
easy to apply: 4.5 out of 5
easy to remove: 4.7 out of 5
value: 5 out of 5
quality: 4.5 out of 5

Review images (2)

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(no review title)

4 out of 5 stars
ayeeitsjeanette - 10 days ago
originally posted on maybelline.com
Great for an everyday, light coverage foundation when youre not trying to do too much!
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4 out of 5 stars
Would not recommend
aander47 - 11 days ago, Verified purchaser
I feel like this is an alright foundation. The coverage is medium to heavy. I was sort of hoping this would be a dupe for the IT Cosmetics C.C. cream but I do not think I will be switching.
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4 out of 5 stars
georginah3 - 13 days ago
originally posted on maybelline.com
Coverage wise, this is a great foundation that goes on easy and covers well. My main issues are the strong spf scent and the lack of shades in the range. When I use this I have to contour way more than my usual every day look just because the next shade darker is too dark, but the Porcelain is too light. Awesome foundation if only there were more shades. It also does tend to oxidize a bit, which is why other shades don't work. On initial application they look great, but throughout the day I end up looking orange or yellow.
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5 out of 5 stars
jtirey1 - 15 days ago
originally posted on maybelline.com
Instantly my top foundation. I have textured skin with find wrinkles and dry skin and it makes my skin so smooth
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5 out of 5 stars
gial5 - 15 days ago
originally posted on maybelline.com
Try this one ! I love it and the price is right too. Last me a while as well. I am a repeat customer!
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5 out of 5 stars
hollyk1 - 16 days ago
originally posted on maybelline.com
My skin type is normal to dry, 30s, no flaky patches, larger pores. The shade natural beige works great on my self tanned light medium to medium neutral skin tone. The shade is comparable to Too Faced Peach Perfect foundation also in Natural Beige. I really like this foundation. It applies effortlessly with a sponge or brush. A brush gives an immediate fuller coverage, but it builds easily with a sponge in 2 layers to match the coverage of a brush in 1 layer. I enjoy the hydrated radiant look and it does dry down. I wore this in October in 90 degree Orlando heat and it held up extremely well! It looked great and didnt appear to break up on my skin when wearing it for 8+ hours. The major con to this is that after 4-5 hours I could feel my skin start to feel tight and dry, like I had a film develop on top of my skin. I imagine going from outside heat and humidity to inside extreme air conditioning combined with the denature alcohol in this foundation completely zapped my skin of moisture. This doesnt happen with my TF Peach Perfect foundation as it lasts 12 hours through sweat and heat and never feels tight or dry like the Maybelline Urban Cover did. I do really like the Urban Cover, but think its best for short term wear, 4-6 hours max. It may perform differently at home in the upcoming cooler weather but in hotter climates this product might make your face dry and tight over time. Will update after wearing more. It covers my post acne marks well which is great!
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5 out of 5 stars
jena02a4 - 18 days ago
originally posted on maybelline.com
I just started using the foundation recently, after using many expensive brands of foundation in the past, and I love it. I need a more full coverage foundation that covers well, as I have some redness from rosacea and this covers well but doesn't appear mask-like. I have very sensitive skin that breaks out easily and reacts to some makeup but this has not caused any breakouts. It lasts throughout my long work day, so I feel it has great long lasing qualities. I love this and would definitely purchase this again.
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3 out of 5 stars
carissa_murdock - 18 days ago
originally posted on maybelline.com
I really had high hopes for this product. But the color of this foundation is very orange. Therefore I was unable to build it up to the coverage I needed because it was too orange.
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