The 1st full coverage protective makeup that achieves a lightweight, breathable finish
Broad-spectrum SPF 50 helps to protect the skin from UVA and UVB damage
Enriched with antioxidants to protect against pollution
Evens skin tone and covers imperfections
Suggested Age: 11 Years and Up
Color Family: Beige
Color Palette: Medium Tones
Product Form: Liquid
Cosmetic Coverage: Full
Skin Tone: Medium
Beauty Purpose: Concealing
Item Number (DPCI): 052-07-0056
Experience the 1st full coverage makeup, specifically formulated to protect your skin from harmful environmental aggressors. This lightweight foundation has broad-spectrum SPF 50 and is enriched with antioxidants to protect against pollution. It not only leaves a natural-looking finish but protects skin day after day. Available in 16 shades. Dermatologist tested.
Apply this liquid foundation to the skin and blend with fingertips, a beauty sponge, or makeup brush.
Active ingredients: Homosalate 10%, Octisalate 5%, Octocrylene 4%. Purpose: Sunscreen. Uses: helps prevents sunburn if used as directed with other sun protection measures. CAUTION: FLAMMABLE UNTIL DRY. DO NOT USE NEAR FIRE, FLAME, OR HEAT. Do not use on damaged or broken skin. When using this product keep out of eyes. Rinse with water to remove. Stop use and ask a doctor if rash occurs Keep out of reach of children. If swallowed, get medical help or contract a Poison Control Center right away.
Coverage wise, this is a great foundation that goes on easy and covers well. My main issues are the strong spf scent and the lack of shades in the range. When I use this I have to contour way more than my usual every day look just because the next shade darker is too dark, but the Porcelain is too light. Awesome foundation if only there were more shades. It also does tend to oxidize a bit, which is why other shades don't work. On initial application they look great, but throughout the day I end up looking orange or yellow.
My skin type is normal to dry, 30s, no flaky patches, larger pores. The shade natural beige works great on my self tanned light medium to medium neutral skin tone. The shade is comparable to Too Faced Peach Perfect foundation also in Natural Beige. I really like this foundation. It applies effortlessly with a sponge or brush. A brush gives an immediate fuller coverage, but it builds easily with a sponge in 2 layers to match the coverage of a brush in 1 layer. I enjoy the hydrated radiant look and it does dry down. I wore this in October in 90 degree Orlando heat and it held up extremely well! It looked great and didnt appear to break up on my skin when wearing it for 8+ hours. The major con to this is that after 4-5 hours I could feel my skin start to feel tight and dry, like I had a film develop on top of my skin. I imagine going from outside heat and humidity to inside extreme air conditioning combined with the denature alcohol in this foundation completely zapped my skin of moisture. This doesnt happen with my TF Peach Perfect foundation as it lasts 12 hours through sweat and heat and never feels tight or dry like the Maybelline Urban Cover did. I do really like the Urban Cover, but think its best for short term wear, 4-6 hours max. It may perform differently at home in the upcoming cooler weather but in hotter climates this product might make your face dry and tight over time. Will update after wearing more. It covers my post acne marks well which is great!
I just started using the foundation recently, after using many expensive brands of foundation in the past, and I love it. I need a more full coverage foundation that covers well, as I have some redness from rosacea and this covers well but doesn't appear mask-like. I have very sensitive skin that breaks out easily and reacts to some makeup but this has not caused any breakouts. It lasts throughout my long work day, so I feel it has great long lasing qualities. I love this and would definitely purchase this again.