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$9.99When purchased online
About this item
Highlights
- Dramatic lift and volume for the Falsies push-up effect
- Our first cup-shaped bristles scoop and lift lashes from root-to-tip
- Creamy mascara formula plumps eyelashes
- Washable formula removes easily with soap and water
Specifications
Suggested Age: 16 Years and Up
Health Facts: Paraben-Free, Phthalate-Free, Aluminum-Free, Sulfate-Free
Color Palette: Dark Tones
Beauty Purpose: Volumizing, Curling, Lengthening
Net weight: .33 fl oz (US)
Features: Non-Clumping, Opthamologist Tested
TCIN: 17242984
UPC: 041554443462
Item Number (DPCI): 052-07-0439
Origin: Made in the USA
Description
Dare to get the push-up effect! This creamy, plumping formula delivers instant volume and curl for dramatic lashes that look lengthened. Ophthalmologist tested. Suitable for contact lens wearers. Packaging may vary, what you receive may not be what is reflected on site.
Step 1. Draw the Push Up Cup brush from root to tip of lashes. Step 2. Repeat until desired lift and volume are achieved. Step 3. Do not let mascara dry in between coats. Step 4. Easily remove mascara with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover.
To safeguard purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute with water, saliva, or any other substance. Cap tightly after use. If a change in odor or appearance occurs, discontinue use. Do not use this or any other cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly.
Step 1. Draw the Push Up Cup brush from root to tip of lashes. Step 2. Repeat until desired lift and volume are achieved. Step 3. Do not let mascara dry in between coats. Step 4. Easily remove mascara with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover.
To safeguard purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute with water, saliva, or any other substance. Cap tightly after use. If a change in odor or appearance occurs, discontinue use. Do not use this or any other cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
ingredients: aqua/water/eau, synthetic beeswax, paraffin, glyceryl stearate, acacia senegal/acacia senegal gum, stearic acid, vp/eicosene copolymer, polybutene, butylene glycol, palmitic acid, copernicia cerifera cera/carnauba wax/cire de carnauba, aminomethyl propanediol, hydroxyethylcellulose, phenoxyethanol, potassium sorbate, tocopheryl acetate, caprylyl glycol, myristic acid, ascorbyl palmitate, silica, laureth-21. [+/- may contain: ci 77491, ci 77492, ci 77499/iron oxides, ci 77007/ultramarines, ci 77891/titanium dioxide, mica, ci 75470/carmine, ci 77288/chromium oxide greens, ci 77742/manganese violet, ci 77266/black 2, ci 77510/ferric ferrocyanide]
Allergens & Warnings:
TO SAFEGUARD MAYBELLINE PURITY, RESERVE THIS PRODUCT FOR YOUR PERSONAL USE. TREAT THE APPLICATOR WITH THE HYGIENIC CARE YOU GIVE YOUR EYES. NEVER APPLY THIS PRODUCT IN A MOVING VEHICLE. DO NOT DILUTE MASCARA WITH WATER, SALIVA, OR ANY OTHER SUBSTANCE. CAP TIGHTLY AFTER USE. IF CHANGE IN ODOR OR APPEARANCE OCCURS, DISCONTINUE USE. DO NOT USE THIS OR ANY OTHER EYE COSMETIC IF YOUR EYE IS INJURED, IRRITATED, OR INFECTED. CONSULT A PHYSICIAN PROMPTLY.Shipping details
Estimated ship dimensions: 5.56 inches length x 2.68 inches width x 0.94 inches height
Estimated ship weight: 0.07 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
3.6 out of 5 stars with 432 reviews
57% would recommend
7 recommendations
quality: 3.71 out of 5
value: 3.86 out of 5
easy to apply: 4.29 out of 5
long lasting: 4.14 out of 5
easy to remove: 4.14 out of 5
Personal info
Hair color:
Brunette
Skin type:
Dry
Skin tone:
Light
Eye color:
Hazel
Skin concern:
Uneven skin tone,
Acne,
Blackheads,
Redness
Great mascara
5 out of 5 stars
Would recommend
gg - 19 days ago
My new favorite mascara right now. After I got extensions my eyes lashes have been really damaged and short. I tried a bunch of different mascaras because I’m picky how my eyes look. And this is the only one that makes them look long full and dark. The wand is great
Personal info
Hair color:
Brunette
Skin tone:
Light
Eye color:
Green
Skin type:
Combination
Skin concern:
Pores,
Sensitivity,
Aging,
Puffiness,
Cuticles,
Acne,
Uneven skin tone,
Dark circles
Trending on Tiktok for a reason!
5 out of 5 stars
Would recommend
Chris Lowry - 28 days ago
As a gay guy in college relatively only a couple years into doing natural makeup, these are the type of products I’ve always kept an eye on, because with falsies they come off as much more natural, with that being said although the product isn’t perfection, but it’s awfully close if you try by only applying it to the tips of your lashes and adding as needed because a little goes a long way! lengthening: 7.5/10 clumpiness: 1/10 volume: 7/10 brush: 9.5/10 overall: 8/10
Best mascara I’ve ever used!!!!!
5 out of 5 stars
Sherryann12 - 4 months ago
originally posted on maybelline.com
Love this mascara! I’ve been using it for years and sometimes it’s hard time find!!! I’ve used a lot of mascara in my life and I always find myself going back to this line that Maybelline makes! Please please don’t discontinue!
BEST MASCARA EVER! I LOVE IT
5 out of 5 stars
Would recommend
ButterfliesButterflies - 5 months ago
My favorite mascara! I've been using this for several years! I get so many compliments because it makes my lashes look great! This is the best mascara! I will always wear this! I love this masacara!
Personal info
Skin tone:
Light
Skin type:
Normal
Skin concern:
Sensitivity
Hair color:
Brunette
Eye color:
Hazel
Dissapointed!!!
2 out of 5 stars
Would not recommend
ashleyy - 6 months ago
I wanted to get the falsies push up angel because the telescopic mascara wasnt in stock but they only had falsies push up drama so i got it! It was so clumpy on my eyelashes and sticked them together! However this girl on tiktok, falsies push up drama works really good on her lashes but she brushes the clumps out! I now still use maybelline lash sensational!
1 reply from Maybelline Consumer Care team - 6 months ago
Hi there Thank you so much for sharing your experience with our Volum' Express The Falsies Push Up Drama Mascara! We are sorry to hear that this product did not meet your expectations. We thank you for giving this product a try as we will be passing on your comments to others in our team. We recommend you try our Lash Sensational Sky High Mascara. This long lasting mascara delivers full volume and limitless length! We hope you continue using Maybelline with great satisfaction!
Clumby and thick
1 out of 5 stars
Mmmmmmmm - 9 months ago
originally posted on maybelline.com
I usually like Maybellines products but this I would not recommend. When applied it smudges and the eyelashes looks like the morning after you have slept with makeup on. Feels a bit dissapointing to spend money on a product and then having to throw it after one use.
1 reply from Consumer Care Center team - 9 months ago
Hi there! Thank you for sharing your comments on the The Falsies® Push Up Drama® Washable Mascara. Feedback from our consumers is very important to us and helps us improve all of our products! We apologize that you did not end up liking this product and appreciate you sharing your experience! We thank you for giving this product a try as we will be passing on your comments to others in our team. We recommend trying our Volum’ Express® The Falsies® Washable Mascara. The clump-free formula delivers bigger, thicker, and fuller lashes for dramatic volume. We hope this gives you better results!
Personal info
Skin tone:
Medium
Hair color:
Brunette
Skin type:
Normal
Eye color:
Brown
Terrible
1 out of 5 stars
Would not recommend
M - 11 months ago, Verified purchaser
The clumpiest mascara I’ve ever used. I’ll stick with Lancôme Definicils.
1 reply from Maybelline Consumer Care team - 11 months ago
Hi M! Thank you for sharing your experience with our Maybelline Volum' Express The Falsies Push Up Drama Mascara. We understand how disappointing it is when a product doesn't provide the results you were hoping for. Feedback is very important to us and helps us improve all our products. We recommend you check out our Maybelline Lash Sensational Sky High Mascara as it is more lengthening and volumizing. We hope you'll give it a try!
Personal info
Skin type:
Combination,
Oily
Eye color:
Brown
Skin concern:
Acne,
Uneven skin tone,
Sensitivity,
Pores
Hair color:
Black
Skin tone:
Dark
Favorite mascara
5 out of 5 stars
Would recommend
Nicole - 1 year ago, Verified purchaser
I hope that Maybelline never stops selling this mascara. I love it! It makes my lashes look better than the high end mascaras. I’ve been using this particular mascara for years. Even when I try something new, I always find my way back to this one. It makes my lashes look longer and layers pretty well. It doesn’t smear easily.
Great Mascara
5 out of 5 stars
Tiffany - 1 year ago, Verified purchaser
Love this!! lengthens my eye lashes and easy to apply
The best mascara I have ever used!
5 out of 5 stars
JBabi003 - 2 years ago
originally posted on maybelline.com
This is by far the best mascara I have ever used and I have tried A LOT! I have very short and thin eyelashes and this mascara makes my lashes long and full! When I am wearing it, I constantly get asked if I have eyelash extensions on! Highly recommend!!! I LOVE it! I even got my mom hooked on it.
Worst mascara ever purchased!
1 out of 5 stars
Esther123 - 2 years ago
originally posted on maybelline.com
I have used Maybelline mascaras for years and have always been so satisfied. Tried this new one and would say don’t waste your money! It’s like a rubber polish on your lashes ... just makes them stick together! It should be called “Clump Up” not “Push Up”! And I think you need gasoline to remove it completely. I could not get it off! Sorry Maybelline... swing and a miss on this one!!
1 reply from Consumer Care Center team - 2 years ago
Hey there Esther123, we appreciate you taking the time to reach out and provide feedback on The Falsies® Push Up Drama® Washable Mascara. We are so disappointed to hear that it did not live up to your expectations and we will be sure to pass all of your comments along. We hope you will continue trying our products again in the near future while finding greater satisfaction in the results they deliver. XOXO
Went moldy after a week
1 out of 5 stars
Kitt - 2 years ago
originally posted on maybelline.com
I got this mascara for Christmas completely sealed and after just a week it went moldy. It started smelling horrible and making my eyes itchy. Not sure if other people have had this issue, but if your mascara starts smelling like an old sock or dirty dish rag like mine did, chuck it out! Even when wearing it I found it would smudge a lot and take forever to dry. Much prefer Colossal Big Shot.
1 reply from Consumer Care Center team - 2 years ago
Hi there! Thank you for your feedback, we are disappointed to hear that your experience with our The Falsies® Push Up Drama® Washable Mascara was not the best, we will be passing this information on to our production team. Please call us at your earliest convenience at 800-944-0730 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you. Xoxo
Used to be the best
3 out of 5 stars
- 3 years ago
originally posted on maybelline.com
I began using this mascara in the summer of ‘18, and it I’ve noticed that it just doesn’t work the way it did. It used to be comparable to “They’re Real” by Benefit, now the product just leaves my lashes so thin and sparse, even with a fibrous primer. Not sure what’s going on. I thought I go back to the yellow colossal one but even that one leaves my lashes thin and sparse. Please bring back your formula, this cannot be the same, it just isn’t.
1 reply from Consumer Care Center team - 3 years ago
Hey There! Thank you so much for sharing your experience with our The Falsies Push Up Drama Washable Mascara. We know how frustrating it can be when a product does not meet your expectations. Feedback from our consumers are important and helps us improve our products. We will be passing along your comments to the team. We suggest trying our The Falsies Lash Lift Washable Mascara Eye. This is a lifting mascara that delivers dramatic length and volume. We hope you give it a try and love it! XoXo
Straight up not about it.
1 out of 5 stars
Slim - 3 years ago
originally posted on maybelline.com
Just bought it 30 minutes ago. Opened it, mad weird. Super thick couldn’t apply it because it was so thick coated the brush and you can barely see the bristles. Like bruh. For real??
1 reply from Maybelline Consumer Care Center team - 3 years ago
Hi there- Oh no! That's not right. We'd like to make it right! Please give us a call @ 800-944-0730 M-F 9AM-5PM EST. When calling please give reference #08927572. We look forward to helping you!
Nice
3 out of 5 stars
mayda - 3 years ago
originally posted on maybelline.com
Black intense and beatiful effect false lashes, it's a little wet on lashes [This review was collected as part of a promotion.]
1 reply from Consumer Care Center team - 3 years ago
Hi there! Thank you for sharing with us some feedback on our The Falsies Push Up Drama Washable Mascara. We are happy to hear that you enjoy using this product and hope you will continue to do so with great satisfaction!
Great Product...Poor Delivery
3 out of 5 stars
CARW - 3 years ago
originally posted on maybelline.com
I have rated this product a 3 this time ...because of a packaging problem. I have LOVED this product. Its been the ONLY product that has worked for me. My eyelashes grow straight DOWN...its like looking out cell bars! However, I have not been able to fully use the last 3 (or 4) tubes because of some design flaw. I have pics but could seem to upload here. About 1/2 through something happens with the internal filter. It becomes dislodged or something and its just a mess. I currently have 2 in my possession. I was using the tube of 1 to filter the wand of the other...until it happened to the 2nd tube - so now it has happened with BOTH! These are too expensive to waste so much product. And I can't keep buying something that's faulty! PLEASE FIX! I am HAPPY to send pics or even the existing tubes for further review!
1 reply from Consumer Care Center team - 3 years ago
Hey There! Thank you so much for sharing your experience with our The Falsies Push Up Drama Washable Mascara. This is very unusual and would love to help! Please call our toll free number at 800-944-0730 M-F 9am-5:30pm ET
Favorite Kind
5 out of 5 stars
Ashlee98 - 4 years ago
originally posted on maybelline.com
I bought this mascara a year ago. My lashes are naturally pretty long thick and dark. Most of the time when I put mascara on you can’t tell. This was different these took my eyelashes to the next level. I had countless people compliment me and ask if I was using false eyelashes. Even boys asked me that, and they don’t notice anything. Anyways this stuff is perfect for a dramatic look. I remember it being too thick at first, but stick with it. After a few applications it’s perfect.
(no review title)
1 out of 5 stars
keniac9f2e - 4 years ago
originally posted on influenster.com
Did nothing to my lashes they stayed flat even after curling them the applicator was kind of harsh it is plastic I wouldnt recommend unless you have super curly eyelashes
1 reply from Consumer Care Center team - 4 years ago
Hi there! Thank you for your review on our Falsies Push Up Drama Washable Mascara! We apologize this product did not meet your expectations. Based on your feedback we suggest you try our Volum'Express The Colossal Big Shot Washable Mascara. The Big Shot brush features unique, wavy bristles that cradle lashes, while the collagen formula delivers bold volume. To view this product here is a link with more information http://tinyurl.com/z98ncgy. We hope this information is helpful!
(no review title)
5 out of 5 stars
_tabeee - 4 years ago
originally posted on influenster.com
I love love love this mascara! It makes my tiny lashes look so long! And it adds a little bit of volume near the lash band so they look thicker. I'm running so I'm gonna buy more. Very easy to use and I don't need to apply a ton of coats to build it up. Very good! Maybelline The Falsies Push Up Drama Washable Mascara
(no review title)
4 out of 5 stars
shanti - 4 years ago
originally posted on influenster.com
It is a good product, it is an intense black color, leaves them long and without lumps, the only problem that for me remains many points, is the fact that it is not waterproof so it can get to run under certain circumstances, si if you are looking for a extra eyelash product ,this is, but if you're looking for the perfect product, This one is not a option