$7.39 when purchased online
Target Online store #3991
About this item
Highlights
- Maybelline The Mega Plush Very Black Washable Mascara: This revolutionary gel-mousse formula has 40% less hard waxes for massive lashes – never stiff, never brittle; The patented Flexor Brush gently coats every lash with supple volume; For thicker, more volumized eyelashes
- Your Perfect Lash Look: Find your perfect lash look with our mascara; If it’s longer lashes you crave or the appearance of thicker eyelashes, there’s an iconic brand of mascara by Maybelline for you
- Maybelline Is THE Eye Expert: Whatever your signature eye look, natural or dramatic, Maybelline helps create looks that draw eyes with a broad selection of pencil & liquid eyeliners, highly pigmented eyeshadows, iconic mascara, & eyebrow makeup
- Maybelline Has What You Need: Create any look—foundation, bb creams, concealers, & highlighters for the perfect canvas, eyeshadows, brow pencils, & eyeliners for any eye look & lip products, from showstopping matte lipstick to natural lip balms
- Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup
Description
Maybelline Volum’ Express The Mega Plush Washable Very Black Mascara revolutionary gel-mousse formula has 40% less hard waxes for big lashes. The patented Flexor Brush gently coats every lash with supple volume. Mega volume goes mega plush, lashes are never stiff or brittle. Ophthalmologist tested. Suitable for contact lens wearers.
Step 1. Sweep the Flexor Brush from the root to tip of lashes.
Step 2. Apply until a plush look is achieved.
Step 3. Do not let mascara dry in between coats.
Step 4. Easily remove mascara with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover.
Step 1. Sweep the Flexor Brush from the root to tip of lashes.
Step 2. Apply until a plush look is achieved.
Step 3. Do not let mascara dry in between coats.
Step 4. Easily remove mascara with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover.
Suggested Age: Adult Use Only
Color Palette: Dark Tones
Beauty Purpose: Volumizing, Lengthening, Thickening
Net weight: .3 fl oz (US)
Features: Lightweight, Waterproof
TCIN: 14060971
UPC: 041554281460
Item Number (DPCI): 052-07-0644
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
g683921 ingredients: aqua/water/eau, paraffin, cera alba/ beeswax/cire dabeille, styrene/acrylates/ammonium methacrylate copolymer, peg-200 glyceryl stearate, copernicia cerifera cera/carnauba wax/cire de carnauba, butylene glycol, silica, ethylenediamine/stearyl dimer dilinoleate copolymer, stearic acid, cetyl alcohol, palmitic acid, vp/eicosene copolymer, lithium magnesium sodium silicate, dimethicone aminomethyl propanediol, phenoxyethanol, polyurethane-35, caprylyl glycol, sodium dehydroacetate, tocopheryl acetate, dimethiconol, sodium laureth sulfate, disodium edta, tetrasodium edta. [+/- may contain/peut contenir: ci 77491, ci 77492, ci 77499/iron oxides, ci 77891/titanium dioxide, mica, ci 75470/carmine, ci 77007/ ultramarines, ci 77288/chromium oxide greens, ci 77289/chromium hydroxide green, ci 77742/manganese violet, ci 77510/ferric ferrocyanidej f.i.l. d51005/2 u.s.patents/brevets américains: 6,227,735; u.s. patent pending
Shipping details
Estimated ship dimensions: 5.61 inches length x 2.64 inches width x 0.94 inches height
Estimated ship weight: 0.06 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
This mascara has received a variety of feedback, with many guests praising its ability to define lashes without clumping, flaking, or smearing, and its long-lasting formula that keeps lashes looking super long. However, some guests have experienced issues with the wand being too flexible, making application difficult, and the formula not providing the desired volume or causing raccoon eyes. The product has a loyal following, with some guests using it for over a decade, yet there are concerns about its availability and potential discontinuation.
- Thumbs up graphic, Defines lashes
- Thumbs up graphic, Long-lasting
- Thumbs down graphic, Flimsy wand
- Thumbs down graphic, Low volume
Generated by AI from the text of guest reviews (includes incentivized reviews)
3.5 out of 5 stars with 552 reviews
quality: 3.39 out of 5
easy to apply: 3.23 out of 5
value: 2.95 out of 5
long lasting: 3.25 out of 5
easy to remove: 3.38 out of 5
46% would recommend
49 recommendations
Don't waste your money
2 out of 5 stars
Thumbs down graphic, would not recommend
ENG - 24 days ago, Verified purchaser
I hate the flexible wand. It makes it very difficult to control.
1 reply from Maybelline Consumer Care team - 23 days ago
Hi there, ENG! We appreciate you taking the time to reach out about our Volum' Express The Mega Plush Mascara. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction in the results!
Good waterproof option
5 out of 5 stars
Thumbs up graphic, would recommend
MamaX2 - 3 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Hair color: Brunette
- Eye color: Blue
- Skin concern: Cellulite, Aging
I’m not sure why it made other people have black under their eyes but it stayed on my eyelashes and was waterproof every day at the beach for me. I put it on in the mornings. We had heat indexes over 100° and it didn’t melt off my lashes and end up under my eyes. Also, there were some complaints about the brush but it was sturdy enough for me to apply easily. I didn’t put my face in the water, but it worked for me!
Pick something else
1 out of 5 stars
Thumbs down graphic, would not recommend
Samantha - 5 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Normal
- Hair color: Brunette
- Eye color: Hazel
The brush is floppy. The product is thin, doesn't stay and gives you racoon eyes within the hour.
1 reply from Maybelline Consumer Care team - 5 months ago
Hi there! Thank you for your feedback on the Volum' Express The Mega Plush Mascara. We are sad to hear that you did noy care for the applicator brush and that the mascara was just not what you expected. We will share this information with the rest of our team and we hope that you will continue to try and use our products with satisfaction in the future.
Megaplush = life
5 out of 5 stars
J281 - 5 months ago
originally posted on Maybelline.ca
Megaplush washable mascara is my absolute favourite, and has been for over a decade. Please please please never discontinue this product!
Not as expected
3 out of 5 stars
Thumbs down graphic, would not recommend
Xyz - 5 months ago, Verified purchaser
- Skin type: Oily
- Skin tone: Medium
- Hair color: Auburn
- Eye color: Brown
I end up with dark under eyes
Bring it back!!!
5 out of 5 stars
Valentine - 5 months ago
originally posted on Maybelline.ca
Best mascara ever!!! BRING IT BACK! I can't find it in a store anywhere. I've tried so many different kinds and this one is the only one that doesn't clump, flake , smear and my lashes look super long !r
Please don’t discontinue
5 out of 5 stars
Coco76 - 6 months ago
originally posted on Maybelline.ca
Please please please do not discontinue this item! Hands down the best mascara for the price. I’ve been using it for 20 years and I haven’t found a product that comes close. I swore I would go to fake eyelashes and give up on mascara forever If this was ever discontinued. So please keep it alive!
Unrivaled
5 out of 5 stars
Valeria - 6 months ago
originally posted on Maybelline.ca
It is the best mascara which defines the eyelashes and which I pierce, holds the curvature of the eyelashes..the others can go and improve on this side. It doesn't sting the eyes and holds up really well, even without being 'waterproof', I want to SEE IT again on our shelves!
Not my pref
2 out of 5 stars
alizée - 7 months ago
originally posted on Maybelline.ca
It is ok. It doesn't dry and it let the lashes wet.
1 reply from Consumer Care Center team - 6 months ago
Hello alizée! We truly appreciate your honest feedback and we're sorry to hear that you're having trouble with our Brow Fast Sculpt. We understand how frustrating it can be when a product doesn't work as expected, and we want to make things right for you. We're here to help and we would be more than happy to assist you in any way we can. Please give us a call at 1-888-462-9235 or email us at dgcontactmaybelline@info-ccc.com so we can connect you with one of our agents. We appreciate your patience and we look forward to speaking with you soon.
My go to!
5 out of 5 stars
Courtney C - 7 months ago
originally posted on Maybelline.ca
My favourite mascara! I have been using this mascara for over a decade. I have noticed it isn't on the shelves anymore where I am which means it's discontinued!!! Why discontinue?! Please bring it back. It's all I use :( doesn't compare to other mascaras I have tried.
My favourite mascara!
5 out of 5 stars
Courtney C - 7 months ago
originally posted on Maybelline.ca
I have been using this mascara for over a decade. I have noticed it isn't on the shelves anymore where I am which means it's discontinued!!! Why discontinue?! Please bring it back. It's all I use :( doesn't compare to other mascaras I have tried.
Formula could be better
1 out of 5 stars
Thumbs down graphic, would not recommend
Nancy - 7 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Eye color: Blue
- Hair color: Blonde
The formulation is not a one swoop effect. Be prepared to put on 5-10 coats.
1 reply from Maybelline Consumer Care team - 7 months ago
Hi there, Nancy! We are so sorry to hear about your experience with our Volum' Express The Mega Plush Mascara. We know how frustrating it can be when a product is not as expected. We would like to speak with you directly about it. Please give us a call @800-944-0730 M-F 9:00 am – 5:30 pm ET and provide this reference 31793372. It would be helpful if you had the product available when you call. We look forward to speaking with you! XOXO
Will always be my go to
5 out of 5 stars
Thumbs up graphic, would recommend
smash - 7 months ago
I've been using this mascara for over 10 years now, and I still LOVE IT. It's so lightweight on the lashes, it doesn't feel like you're wearing anything. It's also a great buildable formula
Maybelline clear mascara (is awful)
1 out of 5 stars
jrhrbfhsj - 8 months ago
originally posted on Maybelline.ca
I would not recommend this, when I put it on the first thing I notice is the smell which wafts down throughout the day and I hate it, it makes me nauseous. secondly, no matter how much I curl my lashes or how thin I put it on it makes them droop, kinda defeating the purpose of the product. ones the product dries I'm 100% sure it evaporates because it's gone, my lashes look the same before and after except now they smell. it's not that great, I thought I would try the product because I'm ginger and too lazy to buy a reddish mascara and I regret it, oh the formula is also reallllyyyyyy watery like it looks like I slapped some water on my face. sorry Maybelline I usually love ur products but I think this is the worst makeup product in general I've ever used, I've used kids eyeshadow pallets that were better (AND STANK LESS)
1 reply from BEC team - 6 months ago
Thank you for reaching out and sharing some feedback with us on our Brow Fast Sculpt. We are sorry this product didn't meet your expectations. We appreciate you sharing your personal experience and will be forwarding your comments with others on our team. We hope you keep trying our products in the future!
The HOLY GRAIL of mascaras
5 out of 5 stars
Twinkles - 8 months ago
originally posted on Maybelline.ca
I’ve been buying this Mascara consistently since 2009!!!!! Literally 2009!! If Maybelline ever stops producing this, it would actually be the death of me. I’ve tried other mascaras before, and all mascaras typically do the job at the end of the day. However, this mascara transcends others on the market for MY desired look. The wand on the brush helps avoid clumping, in addition to the formula. I do have long lashes, but it helps gives me a bit of fullness. My last note, I also receive the nicest compliment on my lashes whenever I use this in comparison to other mascaras. Therefore, I will use this as long as it’s available 🫶🏼✨
I LOVE
5 out of 5 stars
Thumbs up graphic, would recommend
Ash - 10 months ago, Verified purchaser
I have used this mascara for years and I'm so happy with how it makes my eyelashes look. I get people asking me thinking i have fake eyelashes on .
Best mascara
5 out of 5 stars
Britt1234 - 11 months ago
originally posted on Maybelline.ca
Love, love, love this mascara!! I've been using it for at least the last 10 years and it's the best. It doesn't flake, clump or smudge like other mascaras I've tried. But now I can't find it anywhere :( I've bought Sky High mascara as a replacement but it's constantly smudging on my brow bone throughout the day, so I definitely won't be buying it again. PLEASE DON'T DISCONTINUE DEFINE A LASH!
Poor product
1 out of 5 stars
Stdu - 1 year ago
originally posted on maybelline.com
The wand was “limp”…very little mascara would go on lashes…I thought it was defective!
1 reply from Consumer Care Center team - 11 months ago
Hi there! We appreciate your feedback on the Mega Plush® ! Mega Plush®. We are sorry to hear about your experience with this product. We will be sure to pass your comments along to our development team as we are always looking to improve the experience of our consumers when using our products. We hope you can try out some of our other products with greater success!
Clumpy and doesn't spread
1 out of 5 stars
JojoCanada - 1 year ago
originally posted on Maybelline.ca
I find this is clumpy and doesn't spread nice. I would prefer never to come across a mascara like this ever again.
1 reply from BEC team - 1 year ago
Thank you for reaching out to Maybelline and sharing some feedback with us on our Define-A-Lash Mascara. We appreciate you sharing your personal experience and will be forwarding your comments with others on our team. We hope you keep trying our products in the future!
Great mascara
5 out of 5 stars
Habbie1904 - 1 year ago
originally posted on Maybelline.ca
Buy this regularly, love it, no clumps, no flakes. Easy to take off.