product description page

Media Convergence Handbook : Journalism, Broadcasting, and Social Media Aspects of Convergence

Media Convergence Handbook : Journalism, Broadcasting, and Social Media Aspects of Convergence - image 1 of 1

about this item

The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence.

Volume I of the Media Convergence Handbook encourages an active discourse on media convergence by introducing the concept through general perspective articles and addressing the real-world challenges of conversion in the publishing, broadcasting and social media sectors.

Number of Pages: 400.0
Genre: Business + Money Management
Sub-Genre: Industries / Media + Communications Industries, Production + Operations Management
Series Title: Media Business and Innovation
Format: Hardcover
Publisher: Springer Verlag
volume number: 1.0
Language: English
Street Date: November 28, 2015
TCIN: 50920660
UPC: 9783642544835
Item Number (DPCI): 248-12-6409

guest reviews

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.