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Media & Culture : An Introduction to Mass Communication (Paperback) (Richard Campbell & Christopher R.
About this item
The #1 introduction to mass communication, Media & Culture goes beyond the basic facts and presents students with a critical and cultural perspective on the media. A unique five-step process encourages media literacy and focuses on the reciprocal relationship between the mass media and our shared culture, helping students to become active participants in the media. The current examples, compelling storytelling, and cutting-edge new design also help to keep students engaged. Now, this groundbreaking new edition has been revised from top to bottom making it a better learning tool than ever before.
Number of Pages: 541
Genre: Language + Art + Disciplines
Publisher: Macmillan Higher Education
Author: Richard Campbell & Christopher R. Martin & Bettina Fabos
Street Date: January 5, 2017
Item Number (DPCI): 248-28-1341
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