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Media Essentials : A Brief Introduction (Paperback) (Richard Campbell)

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About this item

Media Essentials focuses on the fundamentals of mass communication, helping students keep pace with today's rapidly evolving and converging media. Best-selling authors Richard Campbell, Christopher R. Martin, and Bettina Fabos distill the essential information on media industries and major concepts, incorporate their accessible critical approach, and give students all the study tools they need to succeed in the course and be savvy media consumers. For the second edition of Media Essentials, the authors have added and enriched coverage of media topics instructors asked for, including videogames, convergence, media literacy, streaming music, online journalism, and more. This all comes together in a brief, attractive format — for a very attractive price, about 50% less than competing texts.
Number of Pages: 525
Genre: Language + Art + Disciplines, Social Science
Sub-Genre: Communication
Format: Paperback
Publisher: Macmillan Higher Education
Author: Richard Campbell
Language: English
Street Date: November 13, 2015
TCIN: 50509654
UPC: 9781457693762
Item Number (DPCI): 248-07-7243
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