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Media Management : A Comparative Analysis of European and American Systems (Paperback) (Boguslaw

Media Management : A Comparative Analysis of European and American Systems (Paperback) (Boguslaw - image 1 of 1

About this item

This book compares American and European media management systems, emphasizing both practical and theoretical implications for successful media organizations. Peter Drucker said the twenty-first century's most important resource would be information, and that, contrary to traditional economics, the more information is widespread, the more valuable it becomes. The properties of this resource play a decisive role in media organization management. Drawing on research in media, information dissemination, and organizations, this book helps academics and professionals navigate the facets of media management by integrating them into a complementary whole.

Number of Pages: 214
Genre: Business + Money Management
Sub-Genre: Industries / Media + Communications Industries, Management
Format: Paperback
Publisher: Columbia Univ Pr
Author: Boguslaw Nierenberg
Language: English
Street Date: April 5, 2016
TCIN: 50864528
UPC: 9788323339908
Item Number (DPCI): 248-12-1339
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