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There are few areas of modern social science that are as fiercely debated as media psychology. Written by one of the foremost experts on the topic, this is a concise overview of what is known—and not known—about how individuals are affected by and interact with various forms of mass media. The book critically examines research from cognitive, social, developmental, biological, and evolutionary approaches to psychology and addresses the interplay between media consumption and viewer behavior in such realms as advertising, body image, sex, and violence. Distinguished by its examination of research from a scientifically objective position, the book offers students not only current knowledge of media psychology but also the tools to challenge commonly held assumptions from popular advocacy and ideology.