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Mediating Sexual Citizenship : Neoliberal Subjectivities in Television Culture (Hardcover) (Anita Brady

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Mediating Sexual Citizenship analyses new types of citizens produced through post-broadcast television in a global marketplace. The book examines how shifts in television culture and citizenship norms shape sexual and gendered identities on and off screen. Drawing on a range of contemporary televisual programs, the book identifies children and families, celebrity athletes, middle-aged women, and militarised bodies as new categories of sexual citizenship that are consumed as niche markets. Post-broadcast television is characterised by the deregulation of industrial structures and more fractured viewing practices, which are products of contemporary economic and political life. In the post-broadcast era producers pursue niche audiences with similar characteristics and desires. The book demonstrates how freedom, choice, mobility, flexibility, entrepreneurialism, cosmopolitanism and risk produce and constrain the norms of contemporary sexual citizenship. These new imperatives are central in shaping contemporary televisual narratives and content, and in securing audiences.

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