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Medici Effect : What Elephants and Epidemics Can Teach Us About Innovation with a New Preface and

Medici Effect : What Elephants and Epidemics Can Teach Us About Innovation with a New Preface and - image 1 of 1

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Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs.

Frans Johansson's The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory and offers examples of how we can turn the ideas we discover into path-breaking innovations.

Clayton M. Christensen, bestselling author of The Innovator's Dilemma, has described The Medici Effect as "one of the most insightful books about managing innovation I have ever read. Its assertion that breakthrough principles of creativity occur at novel intersections is an enduring principle of creativity that should guide innovators in every field."

Now with a new preface and a discussion guide, and a foreword by Harvard Business School professor Teresa Amabile, The Medici Effect is a timeless classic that will help you reach your innovative peak.

Edition: Revised
Number of Pages: 219
Genre: Self Improvement, Business + Money Management
Format: Hardcover
Publisher: Perseus Distribution Services
Author: Frans Johansson
Language: English
Street Date: March 7, 2017
TCIN: 51548437
UPC: 9781633692923
Item Number (DPCI): 248-23-6727
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MSRPReg: $35.00 Save $11.21 (32% off)
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