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Meetings, Expositions, Events, and Conventions : An Introduction to the Industry - (Hardcover)

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About this item

For courses in events and convention management. The most thorough, up-to-date text on the MEEC industry Meetings, Expositions, Events, and Conventions: An Introduction to the Industry gives a comprehensive overview of the burgeoning field of planning and producing MEEC – meetings, expositions, events, and conventions. The text is a collection of contributions and selections from some of the industry’s most notable educators and practitioners. It features case studies and vignettes relating the material to careers within varied segments of the field, along with discussions of new trends. Full of updated material and statistics, the 5th edition reflects feedback from adopters and reviewers to improve upon the previous edition.

Number of Pages: 352
Genre: Business + Money Management
Sub-Genre: Industries
Series Title: What's New in Culinary & Hospitality
Format: Hardcover
Publisher: Pearson College Div
Book theme: Hospitality, Travel & Tourism
Author: Ph.D. George G. Fenich
Language: English
Street Date: March 23, 2018
TCIN: 53502512
UPC: 9780134735900
Item Number (DPCI): 248-73-7666
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MSRPReg: $137.80 Save $6.89 (5% off)
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