:

product description page

Membership Economy : Find Your Superusers, Master the Forever Transaction, and Build Recurring Revenue

Membership Economy : Find Your Superusers, Master the Forever Transaction, and Build Recurring Revenue - image 1 of 1

About this item

Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

If you've ever used ZipCar, Amazon Prime, Spotify, NetFlix, Groupon, Weight Watchers, SurveyMonkey, United Mileage Plus, Pinterest, or Twitter, you are part of The Membership Economy, an increasingly popular model that author Robbie Kellman Baxter sees as the inevitable result of technological advancements, social trends, and a generation in transition.

The Membership Economy argues that we are now moving away from ownership, but we still want the benefits that come with access.

"As individuals grow frustrated with the burdens of owning, caring for, and storing too much stuff, they are looking for ways to minimize that stress. They are also experiencing a need for meaningful connection and community."

The membership-based business is a problem solver for both businesses and individuals. It spares people from the duties of ownership and provides a feeling of commonality and affiliation. For businesses it offers the opportunity to create a "forever customer" who remains loyal and participatory, even as the company shifts and changes. Membership allows for building direct relationships and continuously generates a data stream that can be tapped for a variety of purposes.

Ultimately it provides the cachet of belonging.

Edition: Unabridged
Genre: Business + Money Management
Sub-Genre: Strategic Planning, Marketing / General, Leadership
Format: Mp3_cd
Publisher: Brilliance Audio
Author: Robbie Kellman Baxter
Language: English
Street Date: July 12, 2016
TCIN: 51177352
UPC: 9781522642367
Item Number (DPCI): 248-17-4296
If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info.

Guest reviews

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.