Other mauves can move over because this one is deeply pigmented to give even the darkest lips a gorgeous soft pink shine. This lip gloss is shiny and smooth without overdoing it, and provides just the right amount of color to add some pep to your step - and your lips! All lip glosses are vegan, cruelty free, and proudly made in the USA. Mented Cosmetics is a pigment-first beauty brand celebrating women of all hues. Created by two Harvard Business School grads KJ Miller and Amanda E. Johnson, the company launched in Spring 2017 with six nude lipsticks and has since expanded into all major color cosmetics categories. Mented believes beauty must be inclusive and that no one should be an afterthought. Creating vegan beauty products with your pigment in mind, Mented sees you, hears you, and celebrates you. All products are vegan, paraben-free, non-toxic and cruelty free.
Black Owned or Founded Brand
Target recognizes Black owned and founded brands as U.S. based enterprises that are at least 51% Black owned, operated and controlled.