This long wearing lip liner glides across the lips for natural-looking definition that lasts. Mented Cosmetics is a pigment-first beauty brand celebrating women of all hues. Created by two Harvard Business School grads KJ Miller and Amanda E. Johnson, the company launched in Spring 2017 with six nude lipsticks and has since expanded into all major color cosmetics categories. Mented believes beauty must be inclusive and that no one should be an afterthought. Creating vegan beauty products with your pigment in mind, Mented sees you, hears you, and celebrates you. All products are vegan, paraben-free, non-toxic and cruelty free.
Your clear choice for clean. Details, by category: • Beauty, Baby, Personal Care & Cleaning - formulated without Phthalates, Propyl-paraben & Butyl-paraben, Sodium Laureth Sulfate (SLES) and more. Also, cruelty free and/or not tested on animals • Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pets - formulated with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives • Car Seats - fabric, foam and labels made without intentionally added Flame Retardants and Stain Repellent (PFAS)
Black Owned or Founded Brand
Target recognizes Black owned brands as U.S. based enterprises that are at least 51% Black owned, operated and controlled while Black founded brands are those enterprises created, developed, and previously wholly or partly owned by Black Entrepreneurs.
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