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Microeconomics for MBAs : The Economic Way of Thinking for Managers (Hardcover) (Richard B. McKenzie &

Microeconomics for MBAs : The Economic Way of Thinking for Managers (Hardcover) (Richard B. McKenzie & - image 1 of 1

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Making economics an integral part of everyday thinking for tomorrow's business managers

Microeconomics for MBAs develops the economic way of thin king through problems that MBA students will find relevant to their career goals. Maths is kept simple and the theory is illustrated with real-life scenarios. Video tutorials and a 1,500 MCQ testbank complete the teaching package.

-The distinguished author team have developed the text over twenty years of teaching microeconomics to MBA students.

-Each chapter has a clear structure: Part A develops key economic principles; Part B applies these principles to organizational and incentive issues in management.

-A focus on solving the "principalûagent" problem to maximize the profitability of the firm provides lessons which can be applied to problems MBA students will face in the future.

-An online Perspective for each chapter offers a new line of argument or a different take on key business or policy issues.

-Fifty-eight video modules revise key concepts covered in the text.

-End-of-chapter review questions and self-test multiple choice questions will appeal to students with a variety of learning styles.

New to this edition:

-Now with a flexible structure for use in courses of five to fifteen weeks

-Includes end-of-chapter Practical Lessons for MBAs that convert the key points of the chapter to practical advice for future managers

-Updated with the most recent research and current events

-Updated with discussion of the global economic crisis

-Greater focus on international economics for students interested in global business û now brought forward to Chapter 5

"The McKenzie/Lee text is the best book in its field, both for coverage and for readability. The text is an excellent example of how microeconomic analysis can be applied to real world managerial decisions. The writing style will delight students and make the instructor's interaction with students much richer."-Barry Keating, University of Notre Dame
Number of Pages: 725
Genre: Business + Money Management
Format: Hardcover
Publisher: Cambridge Univ Pr
Author: Richard B. McKenzie & Dwight R. Lee
Language: English
Street Date: July 31, 2016
TCIN: 51540265
UPC: 9781107139480
Item Number (DPCI): 248-23-2025
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