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Midcentury Christmas : Holiday Fads, Fancies, and Fun from 1945 to 1970 (Hardcover) (Sarah Archer)

Midcentury Christmas : Holiday Fads, Fancies, and Fun from 1945 to 1970 (Hardcover) (Sarah Archer) - image 1 of 1

About this item

Midcentury America was a wonderland of department stores, suburban cul-de-sacs, and Tupperware parties. Every kid on the block had to have the latest cool toy, be it an Easy Bake Oven for pretend baking, a rocket ship for pretend space travel, or a Slinky, just because. At Christmastime, postwar America's dreams and desires were on full display, from shopping mall Santas to shiny aluminum Christmas trees, from the Grinch to Charlie Brown's beloved spindly Christmas tree. Now design maven Sarah Archer tells the story of how Christmastime in America rocketed from the Victorian period into Space Age, thanks to the new technologies and unprecedented prosperity that shaped the era. The book will feature iconic favorites of that time, including:A visual feast of Christmastime eats and recipes, from magazines and food and appliance makersDepartment store Santa displays from Marshall Field's in proper midcentury modern fashionChristmas cards from artists and designers of the era, featuring Saul Steinberg and Charles & Ray EamesVintage how-to templates and instructions for holiday decor from Good Housekeeping and the 1960's craft crazeDecorating advice for your new Aluminum Christmas Tree from ALCOA (the Aluminum Company of America)The first American-made glass ornaments from Corning Glassworks   Midcentury Mistletoe is sure to be on everyone’s most-wanted lists.
Number of Pages: 236
Genre: History, Art
Sub-Genre: History
Format: Hardcover
Publisher: W W Norton & Co Inc
Author: Sarah Archer
Language: English
Street Date: October 18, 2016
TCIN: 51279837
UPC: 9781581574029
Item Number (DPCI): 248-18-5795
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MSRPReg: $24.95 Save $7.99 (32% off)
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Ratings & reviews

overall: 3.5 out of 5 stars, see all reviews

Most recent reviews

Some fun, but...

(would not recommend)
2 out of 5 stars
sphinxart 2 years ago
Lots of great material for those of us who grew up middle class in mid-century America, so it will bring back memories for that crowd. The format, however, is too small to accommodate reading lots of the vintage ads, which should be half the fun. And the captions are so tiny you will need a magnifyi...see moreof the reviewer's review
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Great book

(would recommend)
5 out of 5 stars
Luellen moser 2 years ago
Came right on time in good condition special present for my sisters birthday who loves older Christmas items
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