Loading, please wait...
:

product description page

Modern Monopolies : What It Takes to Dominate the 21st-Century Economy (Hardcover) (Alex Moazed &

Modern Monopolies : What It Takes to Dominate the 21st-Century Economy (Hardcover) (Alex Moazed & - image 1 of 1

About this item

What do Google, Snapchat, Tinder, Amazon, and Uber have in common, besides soaring market share? They're platforms - a new business model that has quietly become the only game in town, creating vast fortunes for its founders while dominating everyone's daily life. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather that making things, they simply connect people.

The Internet today is awash in platforms - Facebook is responsible for nearly 25 percent of total Web visits, and the Google platform crash in 2013 took about 40 percent of Internet traffic with it. Representing the ten most trafficked sites in the U.S., platforms are also prominent over the globe; in China, they hold the top eight spots in web traffic rankings.

The advent of mobile computing and its ubiquitous connectivity have forever altered how we interact with each other, melding the digital and physical worlds and blurring distinctions between "offline" and "online." These platform giants are expanding their influence from the digital world to the whole economy. Yet, few people truly grasp the radical structural shifts of the last ten years. InModern Monopolies, Alex Moazed and Nicholas Johnson tell the definitive story of what has changed, what it means for businesses today, and how managers, entrepreneurs, and business owners can adapt and thrive in this new era.

Number of Pages: 266
Genre: Business + Money Management, Computers + Internet
Sub-Genre: Social Aspects/General, Management, Industries / Computer Industry
Format: Hardcover
Publisher: St Martins Pr
Author: Alex Moazed & Nicholas L. Johnson
Language: English
Street Date: May 31, 2016
TCIN: 50775344
UPC: 9781250091895
Item Number (DPCI): 248-10-7431
If the item details above aren’t accurate or complete, we want to know about it. Report incorrect product info.
$19.03
MSRPwas $27.99
Shipping
In stock - free standard shipping with REDcard
Not in stores

Guest reviews

Prices, promotions, styles and availability may vary by store & online. See our price match guarantee. See how a store is chosen for you.